1. 4G9:55 AM
Public Sector Comms in 2016
SIXTEEN PREDICTIONS FOR THE FUTURE OF DIGITAL COMMUNICATIONS IN THE PUBLIC SECTOR
Content courtesy of:
@comms2point0
Author:
Dan Slee@danslee
THE“FLAT WHITE ECONOMY”
WILL FORM PART OF THE
FUTURE
THERE WILL BE MORE
FREELANCERS
VIDEO CONTENT WILL
BECOME PROGRESSIVELY
MORE IMPORTANT
LINKEDIN WILL BECOME THE
MOST USEFUL CHANNEL
FOR COMMS PEOPLE
SAY HELLO TO VIRTUAL
REALITY VIDEO
EFFICIENCY: IF IT DOESN’T
HIT BUSINESS OBJECTIVES, IT
WON’T HAPPEN
“NICE TO HAVE”WILL
BECOME“USED TO HAVE”
FOR MANY TEAMS
SUCCESSFUL TEAMS WILL
INTEGRATE DIGITAL AND
TRADITIONAL CONTENT
TEAMS WITH POOR INTERNAL
COMMS BACKING THEM MAY
BE PUT AT RISK
EMAIL MARKETING IS ON
THE RISE: SKILLS IN THIS
AREA WILL BE VALUED
AS RESOURCES SLIM, THE
RISK OF COSTLY MISTAKES
WILL RISE
COMMS TEAMS CONTINUE
TO BECOME MORE FEMALE
COMMS AND P.R. TEAMS
WILL CONTINUE TO GET
YOUNGER
DUE TO THE PACE OF
CHANGE, PEER TO PEER
TRAINING WILL BE CRITICAL
SPECIALIST-GENERALISTS
WILL CONTINUE TO BE
PRIZED
PEOPLE WITH A WILLINGNESS
TO LEARN NEW SKILLS WILL
STILL HAVE A JOB!
£££
j


j
all trades
CORPORATE GOALS
OBJECTIVE 1
OBJECTIVE 2
OBJECTIVE 3
OBJECTIVE 4 Sparky
HERE
TODAY
GONE
TOMORROW
?
COMMS BY
2020
DANGER
Social Feed
Live updates
Video
t.co
DAILY NEWS
TRADITIONAL
AND DIGITAL
MEDIA TO
INTEGRATE
COMMSSKILLS
CV:
(VOL. 1)