This document summarizes statistics about major social media platforms as of 2012. Facebook had over 845 million monthly active users worldwide. Twitter had over 500 million users and saw 340 million tweets sent daily. LinkedIn had over 161 million members across 200 countries. Google+ had over 90 million users. Instagram was growing rapidly, seeing one new user join every second and approximately 58 photos uploaded each second. Pinterest was becoming increasingly popular, with 11.7 million monthly active users, many of whom were women. The document provides additional statistics on user demographics, mobile usage, and growth trends for these and other emerging platforms like Foursquare.

1. SOCIAL MEDIA
NUMBERS
MARIO CORALLO

2. PLATFORMS
WORLDWIDE
845
mln
900000000
800000000
700000000
500
mln
600000000
500000000
400000000
161
mln
300000000
90
mln
200000000
100000000
0
2012
Facebook
twi6er
Linkedin
Google+
Instagram
Foursquare
Pinterset
2

3. PLATFORMS
ITALY
21mln
25000000
20000000
15000000
3,6
mln
10000000
5000000
0
2012
Facebook
twi6er
Linkedin
Google+
Instagram
Foursquare
Pinterset
3

4. FACEBOOK
STATS
845 million monthly active users.
Most popular page: Facebook, with 70,170,681 fans.
300 million photos uploaded per day, as of March 31 2012.
500 million active users on mobile.
Most popular brand page: Coca Cola with 45,978,373 fans.
Brazil is the busiest Facebook audience with 76.7% of the
online active audience visiting Facebook in March 2012.
Most popular app: Socialcam, with 51,500,000 users.
4

5. TWITTER
STATS
1 million new Twitter accounts created every day.
340 million tweets daily
500 million users
50% of these access Twitter on mobile.
27% of users tweeted during a three month period.
Brazil and Japan are the second and third largest
markets respectively.
5

6. LINKEDIN
STATS
Over 161 million members across 200 countries.
Over 2 million LinkedIn company pages.
22% of unique visits come via mobile.
71% of college graduates in the U.S. have secured work
through LinkedIn.
Approximately 2,300,000,000 page views per month.
51% of users are male.
Two new users sign up every second.
6

7. GOOGLE+
STATS
Over 90 million users.
Google Plus drove 0.24% of total referral traffic in
January 2012.
Users spend an average of three minutes per month on
Google Plus.
Britney Spears has the most popular profile with
3,125,326 followers.
69.4% of users are male.
Over 50 million users are using Google Plus enhanced
7
products each day.

8. FOURQUARE
STATS
Over 20 million users (note – these are not classified as ‘active’ users).
Over 2 billion checkins As of April 2012.
50% of users are in the U.S.
31% of mobile users active on social networks
use Foursquare.
60% of users are male.
8

9. INSTAGRAM
STATS
One new user joins Instagram every second.
Approximately 58 photos uploaded each second.
81 comments left on photos per second.
27 million registered users.
9

10. PINTEREST
STATS
11,700,000 monthly active users.
Estimated that 97% of Pinterest users are women.
35-44 is the most popular age range, accounting for 29%
of users.
Pinterest accounted for 3.6% of total referral traffic
(as of January 2011).
A case study from Boticca found that Pinterest customers
spend an average of $180, compared to $85 for
Facebook users.
10

11. SOURCES
AND OTHE PLATFORMS
Facebook: over 845 million users via Facebook
Twitter: over 500 million users via Twopcharts
Google Plus: over 90 million users via Larry Page
LinkedIn: 150 million members via LinkedIn
Renren: over 170 million users via iResearch iUser Tracker
Qzone: 500 million active users via China Internet Watch
Sina Weibo: over 250 million users via Forbes
Groupon: 115 million subscribers via Reuters
Tumblr: 47.6 million blogs via Tumblr
Posterous: 3.9 million members via SF Gate
Pinterest 11.7 million monthly uniques via TechCrunch
Foursquare: 15 million users via Mashable
Instagram 25 million users via The Next Web
Tagged 20 million active users via The Wall Street Journal
11

12. THANK YOU
BE TRUE AND KEEP ON SOCIALIZING
MARIO CORALLO
SOCIAL MEDIA MANAGER
HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L.
GRUPPO FULLSIX - WWW.FULLSIX.IT
HTTP://WWW.FACEBOOK.COM/FULLSIX.IT