YOU’RE NOT BONO
When you have realistic expectations for your
B2B WeChat account, you will create better,
more purposeful content.
SO WHAT CAN YOU DO?
Your B2B content is not likely to be shared on
Moments, but more within niche WeChat
groups and between your sales teams.
ACCOUNT BASED MARKETING
BUILD LASTING RELATIONSHIPS
THAT ARE DEEP
laser like focus means identifying target companies in B2B - usually 300-1000 maximum
BUILD PERSONAS FOR YOUR KEY TARGET
YOU CAN ABOUT YOUR
UNDERSTAND THE CUSTOMER JOURNEY
•WHAT ARE THEIR TOUCHPOINTS?
•WHERE DOES WECHAT FIT INTO THAT?
REMEMBER THIS >
TARGET AUDIENCEB2B WECHAT MATRIX
THE KEY ELEMENTS
Using a chatbot is a great way to engage a follower from the start, learn more
about them, properly segment, and then continue to engage them by sending
targeted, personalized content.
[THE VALUE OF SEGMENTATION]
1 2 3 4
TARGET SEGMENT PUSH MESSAGE
WHAT TO REMEMBER
Apps that live within WeChat can provide a unique
opportunity for brands to provide a speciﬁc service to users
while taking advantage of the popularity of this function.
•Make sure your mini program serves a purpose and
provides value. Don’t just have one to have one.
•Know your users pain points and solve a problem.
H5 TRADE FAIR INVITES
GREAT WAY TO CREATE ENGAGING CONTENT THAT IS USEFUL AND HIGHLY SHARED AMONG
FOLLOWERS AND THEIR CONTACTS
Encourage viewers to engage with posts by leaving comments.
This post encourages viewers to leave a comment about
which type of aircraft they like the most. The most popular
will receive a neck pillow.
[TOO MUCH TEXT]
[VISUALIZE THE CONCEPT]
TELL A STORY.
SHARE A DAY IN THE LIFE.
ASK FOR OPINIONS.
Involving your employees in your content is a great way
to boost shares and make your brand seem more
ENABLE YOUR SALES TEAM WITH
Chances are low that your B2B content will be shared on Moments,
so how can you get your content to spread beyond your followers?
Create content that is useful to your sales team. Something they
can use out in the ﬁeld or share within their groups.
In China, many people turn to Key Opinion Leaders for
recommendations and product reviews.
While B2C KOLs may be slightly diﬀerent from B2C, there are
still Thought Leaders that can be tapped into to share your
content among a trusting, and engaged audience.
You’ll be up against stiﬀ competition
for attention at a trade fair. One way
to draw a crowd and reach a wider
audience online as well is by live
INNOVATION NEWS EMPLOYEE
TECHNOLOGY PRESS RELEASE ACTIVITIES