This document discusses how web 3.0 is transforming society. Web 3.0 involves all devices being geolocated and connected through the internet of things, enabling augmented and virtual reality. It allows machines to understand human language through semantic search. This is changing how people consume information and services. Consumers now have more power due to being connected, sophisticated in their choices, and experience collectors who share their experiences. They are also concerned about issues like privacy, advertising, and the environment. Businesses must adapt their offerings to empower consumers in their customer journey and measure all aspects of their experiences.

1. Montserrat Peñarroya
May 2017
How the web 3.0
is transforming our society
Knowledge Society
Research Institute

2. Agenda
Web 3.0
People
Services
Changes in the
demand
How to adapt
the offer
2

3. WHAT IS WEB 3.0?
3

4. 1.0  Online catalogues 4

5. 2.0  bidirectional website5

6. 3.0  Mobile internet 6

7. 4.0  Machines 7

8. 8

9. Web 3.0  all devices are
geolocalized 9

10. Google is
using it
10

11. Google New services
11

12. Not only with your mobile
 wearable technology
12

13. W3.0  Augmented reality
(AR)
13

14. Google Glasses  FAIL
14

15. 15

16. W3.0  Virtual Reality (VR)
16

17. Real State Virtual Tours
17

18. Machines understand humans
18

19. Semantic results
19

20. 20
BOTS REPLACE HUMANS

21. 21

22. 22
“THE SINGULARITY”
(2040 ACORDING TO IBM)

23. The internet of things
23

24. SMART CARS

25. SMART HOMES

26. Heating, ventilation and air
conditioning connected to a home
energy monitor.
Lighting control system.
Household security system
integrated with a home automation
system.

27. SMART CITIES

28. Sensor technology in the irrigation
system  gardening crews.
Bus network based on trafic flows.
Smart traffic lights.
Route of the emergency vehicles
entered into the traffic light system.

29. 29
BIG DATA

30. How is this
affecting people?
And what can we
do?
30

31. 1. Consumers
have the power
Source: http://wwws.warnerbros.fr/300/ ©WarnerBros

32. Use tools like Google Alerts to
monitor your brand 32

33. 2. Consumers are
sophisticated
Source:http://www.sonypictures.com/movies/thetourist/©SonyPictures

34. 3. Consumers are experience
collectors and you are an
experience provider
Source:http://www.failuretolaunchmovie.com©ParamountPictures

35. Customer Journey
35
Dream
Plan
BookExperience
Share

36. 4. They are connected
to the world
Source:https://en.wikipedia.org/wiki/Mobile_phone_radiation_and_health

37. Source: http://thinkdigital.travel/opinion/digital-trends-innovation

38. 5. They hate advertising
Source: https://thelogocompany.net/tattoo/

39. 6. They care about the
environment
Source: http://www.qatartourism.gov.qa/en/ ©Qatar Tourism Authority

40. Promote
sustainable
homes

41. 8. Measure
everything
Source: http://google.com/analytics

42. Thank you
Montserrat Peñarroya
Tel. +34 935377605
3ISIC – Research Institute
montse@3isic.com
www.3isic.com