1. Digitization is changing everything from how we access media to new forms of transportation like ride sharing. 2. The Digital Single Market strategy aims to improve access to digital goods and services, support digital networks and services, and make digitization a driver for economic growth. 3. The Netherlands currently has a good starting position in Europe according to the DESI index, but further digitization of the economy is a focus of the Dutch Digital Agenda.

1. Digital Single Market:
Impact of Digitization
Jan Langedijk, Siemens Nederland N.V.
• www.siemens.nlEvent IMPACT?!, 9 november 2016

2. Digitization changes everything
From record store…
… to ride sharingFrom taxi …
… to Streaming

3. Why do we need a Digital Single Market?

4. Digital Single market
3 Policy Areas or “Pillars”
The Digital Single market strategy is made up to three policy areas or “pillars”
1. Improving acces to digital goods and services
2. An environment where digital networks and services can proper
3. Digital as a a driver for growth

5. EU Agenda for DSM - Strategy 2020
The EU Digital Agenda
is one of the 7 pillars of
the Europe 2020 Strategy

6. Hoe doet Nederland het?
Digital Single Markets: Impact
The digital economy and society index (DESI)

7. • Integration of Digital Technology covers
(a) ‘business digitisation’ and (b)
‘eCommerce’.
0
10
20
30
40
50
60
IE DK SE BE FI NL DE LT PT AT SI CZ MT ES UK EU28 HR CY FR SK IT LU EE BG EL PL HU LV RO
DESI 2016, Integration of Digital Technology dimension, by country
4a Business digitization 4b eCommerce
Source: European Commission, Digital Scoreboard
EDPR 2016 – Integration of Digital Technology
EU-28
4a1 Electronic Information Sharing
% enterprises (no financial sector, 10+ employees)
36 %
(2015)
4a2 RFID
% enterprises (no financial sector, 10+ employees)
n.a.
4a3 Social Media
% enterprises (no financial sector, 10+ employees)
18 %
(2015)
4a4 eInvoices
% enterprises (no financial sector, 10+ employees)
n.a.
4a5 Cloud
% enterprises (no financial sector, 10+ employees)
n.a.
4b1 SMEs Selling Online
% SMEs (no financial sector, 10-249 employees)
16 %
(2015)
4b2 eCommerce Turnover
% turnover of SMEs (no financial sector, 10-249 employees)
9.4 %
(2015)
4b3 Selling Online Cross-border
% SMEs (no financial sector, 10-249 employees)
7.5 %
(2015)
Integration of Digital Technology

8. Digitale agenda NL - Juli 2016
Digital Single Markets: Impact van digitalisering
Acties voor verder digitalisering van de Nederlandse economie:
• onderwijs, kennis en innovatie
• snelle, open infrastructuur
• veiligheid en vertrouwen

9. Hoe doet Nederland het?
Digital Single Markets: Impact

10. Internet of Things (IoT)
Wikipedia:
The internet of things (IoT) is the internetworking of physical devices,
vehicles (also referred to as "connected devices" and "smart devices"),
buildings and other items—embedded with electronics, software, sensors,
actuators, and network connectivity that enable these objects to collect
and exchange data.
Google:
noun: Internet of things
a proposed development of the Internet in which everyday objects have
network connectivity, allowing them to send and receive data.
"if one thing can prevent the Internet of things from transforming the way
we live and work, it will be a breakdown in security"

11. Internet of Things (IoT) has a
transformation impact on (almost) all sectors
Wikipedia:
The internet of things (IoT) is the internetworking of physical devices,
vehicles (also referred to as "connected devices" and "smart devices"),
buildings and other items—embedded with electronics, software, sensors,
actuators, and network connectivity that enable these objects to collect
and exchange data.
Google:
noun: Internet of things
a proposed development of the Internet in which everyday objects have
network connectivity, allowing them to send and receive data.
"if one thing can prevent the Internet of things from transforming the way
we live and work, it will be a breakdown in security"

12. Big Data out – IoT in

13. IoT – Big Data - Analytics

14. Internet of Things - value predictions

15. Why now?

16. By 2020 there will be 5 times as many
connected machines as connected people
Data
Sources
Data
Platforms
Benefit
User generated data Machine generated data
1.5 ZB
18 ZB
2013
2020
2.9 ZB
26 ZB
2013
2020
8B
20B
2013
2020
3B
4B
2013
2020
Internet users Connected devices
Generated data Generated data

17. Internet of Things
Market segmentation by industry/application

18. Digitalization enables you to turn
challenges into opportunities
Digital services Vertical software
Digitally enhanced electrification
and automation
Challenges Digitalization delivers answers
ALERT
!
Balancing
Peak avoidance
Resilience
Business models
CO2 and cost avoidance
Loss prevention
Distributed optimization
Customer focus
Examples Digital Grid
• Managed service meters / non technical losses
• Load monitoring, grid control, data analytics
• Substation automation, micro grids

19. Take-aways
By 2020 there will be 5 times as many connected machines ( 20 Billion)
as connected people ( 4 Billion)1
Internet of Things (IoT) has a transformation impact on (almost)
all sectors2
DESI 2016 shows that NL has a good starting position in Europe.
Further digitization of the economy is part of the “Digital Agenda NL3
the Internet of Things has got to be built on a platform that is easy,
intelligent and open4
A good connection between sector and politics (national as well as EU)
is necessary5