What does the next generation of marketing leaders look like? By analyzing the digital strategies of modern marketers, we identified these eight key attributes.
The document discusses how graphic designers can evolve their profession from simply communicating aesthetically to taking a leadership role. It argues that designers must take responsibility for the outcomes of their projects, leading others towards measurable goals. By taking a holistic view and focusing on effectiveness, designers can move beyond being middlemen and have more impact as leaders who ensure projects achieve their intended results.
This document discusses mapping out stakeholders' needs for insight and developing a problem statement. It identifies a stakeholder who needs a place to grow and develop his personality through creative and challenging work, and seeks a creative and interactive workplace. The document concludes with a thank you.
germination is a socially conscious communications agency based in London. Events, film, online and communications consultancy. This gives you an insight into how we work.
This document discusses types and responsibilities of managers. It outlines general managers and project managers as two types of managers. It notes that managers have opportunities to take on more responsibility in the future as they are essential to companies. Some key challenges for managers include inspiring others, solving problems, understanding human relations, taking risks, and having foresight.
5 Ways Influencers Help You Sell (Social Selling)Traackr
This document outlines 5 ways that influencers can help with selling. It discusses listening to key influencer conversations, curating and sharing relevant influencer content, joining conversations, becoming an influencer yourself by developing your own point of view, and measuring engagement rather than just activity. The overall message is that social selling is about removing friction in the buying process and making it easy for prospects to purchase through building relationships and sharing valuable content.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
The document discusses how graphic designers can evolve their profession from simply communicating aesthetically to taking a leadership role. It argues that designers must take responsibility for the outcomes of their projects, leading others towards measurable goals. By taking a holistic view and focusing on effectiveness, designers can move beyond being middlemen and have more impact as leaders who ensure projects achieve their intended results.
This document discusses mapping out stakeholders' needs for insight and developing a problem statement. It identifies a stakeholder who needs a place to grow and develop his personality through creative and challenging work, and seeks a creative and interactive workplace. The document concludes with a thank you.
germination is a socially conscious communications agency based in London. Events, film, online and communications consultancy. This gives you an insight into how we work.
This document discusses types and responsibilities of managers. It outlines general managers and project managers as two types of managers. It notes that managers have opportunities to take on more responsibility in the future as they are essential to companies. Some key challenges for managers include inspiring others, solving problems, understanding human relations, taking risks, and having foresight.
5 Ways Influencers Help You Sell (Social Selling)Traackr
This document outlines 5 ways that influencers can help with selling. It discusses listening to key influencer conversations, curating and sharing relevant influencer content, joining conversations, becoming an influencer yourself by developing your own point of view, and measuring engagement rather than just activity. The overall message is that social selling is about removing friction in the buying process and making it easy for prospects to purchase through building relationships and sharing valuable content.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
4 Ways to Involve People in Your Content StrategyTraackr
When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.
This document discusses how brands are suffering from low returns on advertising spending as consumers have more ways to be heard online. It suggests that a new ecosystem is emerging where brands work with influential online figures like bloggers, YouTubers, and social media personalities to earn media exposure in a more collaborative way. Examples are given of some influential online figures and their reach across different social media platforms and websites.
The document describes the anatomy of a modern sales professional. It states that a modern sales pro is a thought leader who is knowledgeable in their industry and shares their views to engage in meaningful debates. They are empathetic listeners who identify key topics and trends by listening to social conversations. They focus on relationships and measure the return on those relationships through engagement metrics. They strive to be a trusted source of knowledge by finding opportunities to engage with influencers and share valuable content. They are passionate about solving real problems for customers in order to help their products and services sell themselves. They operate at the intersection of marketing and sales and understand the importance of relationships to business growth. They are also tech enthusiasts who use social media and technology to listen, engage
Media Measurement Through the Lens of Online InfluenceTraackr
Meausuring online influence is complicated - there is no magic number to determine it. Companies usually approach influence measurement by simplifying the problem and making it one-dimensional but it's all contextual and has multiple dimensions.
Limiting the scope limits the insights.
So what is the right way to approach measuring online influence? This presentation lays out five rules to follow.
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
The job market is evolving and the need for a different set of skills will be mandatory tomorrow. Nobody can stand on the sideline and wait for their digital aptitude to resolve by itself.
Andreea Lemnaru completed an Insights Discovery personality profile on November 9th, 2015. The profile provides an overview of her personality preferences, strengths, potential weaknesses, and tips for effective communication. It identifies her as an enthusiastic, outgoing person who enjoys new ideas and building relationships. She works well in collaborative roles and is a natural leader who inspires others. Potential weaknesses include difficulty with details and losing interest once the initial challenge is over. The profile offers suggestions for personal and professional development.
Gabriela Arreaga is a creative marketing professional focused on bringing positive change through ethical marketing campaigns. She has 14 years of experience in marketing, graphic design, and social projects. She has worked in various industries in Mexico, the UK, Cambodia, Spain, and New Zealand. Her skills include marketing strategy, social media, graphic design, and project management. She believes in thinking strategically, creating fresh ideas, and effective execution to achieve tangible results and customer satisfaction.
4 Ways to Involve People in Your Content StrategyTraackr
When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.
This document discusses how brands are suffering from low returns on advertising spending as consumers have more ways to be heard online. It suggests that a new ecosystem is emerging where brands work with influential online figures like bloggers, YouTubers, and social media personalities to earn media exposure in a more collaborative way. Examples are given of some influential online figures and their reach across different social media platforms and websites.
The document describes the anatomy of a modern sales professional. It states that a modern sales pro is a thought leader who is knowledgeable in their industry and shares their views to engage in meaningful debates. They are empathetic listeners who identify key topics and trends by listening to social conversations. They focus on relationships and measure the return on those relationships through engagement metrics. They strive to be a trusted source of knowledge by finding opportunities to engage with influencers and share valuable content. They are passionate about solving real problems for customers in order to help their products and services sell themselves. They operate at the intersection of marketing and sales and understand the importance of relationships to business growth. They are also tech enthusiasts who use social media and technology to listen, engage
Media Measurement Through the Lens of Online InfluenceTraackr
Meausuring online influence is complicated - there is no magic number to determine it. Companies usually approach influence measurement by simplifying the problem and making it one-dimensional but it's all contextual and has multiple dimensions.
Limiting the scope limits the insights.
So what is the right way to approach measuring online influence? This presentation lays out five rules to follow.
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
The job market is evolving and the need for a different set of skills will be mandatory tomorrow. Nobody can stand on the sideline and wait for their digital aptitude to resolve by itself.
Andreea Lemnaru completed an Insights Discovery personality profile on November 9th, 2015. The profile provides an overview of her personality preferences, strengths, potential weaknesses, and tips for effective communication. It identifies her as an enthusiastic, outgoing person who enjoys new ideas and building relationships. She works well in collaborative roles and is a natural leader who inspires others. Potential weaknesses include difficulty with details and losing interest once the initial challenge is over. The profile offers suggestions for personal and professional development.
Gabriela Arreaga is a creative marketing professional focused on bringing positive change through ethical marketing campaigns. She has 14 years of experience in marketing, graphic design, and social projects. She has worked in various industries in Mexico, the UK, Cambodia, Spain, and New Zealand. Her skills include marketing strategy, social media, graphic design, and project management. She believes in thinking strategically, creating fresh ideas, and effective execution to achieve tangible results and customer satisfaction.
Facilitators: Lawrence Neeley (Olin College) and Leticia Britos Cavagnaro (Stanford University)
Design Thinking is a method for the practical and creative resolution of problems through design with a comprehensive understanding of stakeholders, users, or customers. There has been significant coverage in the literature on this method, much in connection to Stanford’s d.school. This widely adopted method has direct application in engineering. Through this breakout, participants will learn some of the core concepts of design thinking and available resources. Participants will discuss how to leverage the overlap of design thinking and entrepreneurial mindset.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
Apresentação de resultados do trabalho de pesquisa de competências empreendedoras baseado no Entrecomp da Europa. Trabalho efetuado na Finlândia e apresentado no Brasil. Base da Pesquisa para a formação de estudantes com perfil empreendedor através de auto avaliação.
SSE’s Theory of Change is based on what we do and what we enable. The blue circles illustrate what we do and what we think of as within SSE’s ‘sphere of control’. They show the activities SSE undertakes to support individuals on a learning journey andthe outcomes that are achieved for the student and their organisation. The pink circles illustrate what we enable and what we think of as within SSE’s ‘sphere of influence’. They show the outcomes achieved by the student and their organisation for people and communities and how, by being part of the SSE community, we achieve social change together.
This document summarizes key personas from the book "The Art of Innovation" by Tom Kelley. It discusses three main categories of personas: Learning Personas, Organizing Personas, and Building Personas. The Learning Personas focus on constantly learning and improving, including the Anthropologist, Experimenter, and Cross-Pollinator. The Organizing Personas are savvy about processes and include the Hurdler, Collaborator, and Director. The Building Personas apply learnings and empowerment to drive innovation, such as the Experience Architect, Set Designer, Storyteller, and Caregiver.
Donna Messer Using Social And Traditional Networking To Land Your Dream JobTorontoJobs.ca
This workshop teaches networking skills to help land one's dream job. It covers using social media like LinkedIn effectively, getting visibility, making profitable connections, and thinking laterally. The workshop emphasizes communicating, connecting, and cooperating with others to achieve goals and find opportunities.
Using Social Networking & Traditional Networking to Land your Dream JobTorontoJobs.ca
This workshop teaches networking skills to help land one's dream job. It covers using social media like LinkedIn effectively, getting visibility, making profitable connections, and thinking laterally. The workshop emphasizes communicating, connecting, and cooperating with others to achieve goals and find opportunities.
Fit for the future... leadership and culture in a digital ageEva Appelbaum
Presentation for DMX Dublin 8 March 2017
We are living in a volatile, uncertain, complex and ambiguous world. Businesses must address this reality, or risk their own future. The possibilities of digital channels and technology can inspire innovation and creative spirit, but it also causes stress as people and organisations are faced with change. We often hear that transformation it is really about people & culture.
So what does that mean? What are the characteristics of 'digital' culture and how do you foster it? What are the leadership skills needed to drive change? How do you bring people along with you as you lead change? And what does transformation look like when it is people-centric?
Eva will draw on her years of experience leading digital in organisations such as the BBC, Amnesty International and Group M to consider how organisations and employees can be fit for the digital age.
The Hive Think Tank - Design Thinking by Bernie Roth, Professor at Stanford U...The Hive
Bernie Roth is a founder of Stanford's d.school and author of The Achievement Habit: how to stop wishing, start doing, and take command of life.
Bernie brings to the d.school a wealth of experience in teaching design, an intimate knowledge of the functioning of Stanford University, and a worldwide reputation as a researcher in kinematics and robotics. Together with Doug Wilde and the late Rolf Faste, Bernie developed the concept of a Creativity Workshop. This has been offered to students, faculty and professionals around the world. These same techniques have been made available to d.school students and are described in his book The Achievement Habit. He has found that these types of learning experiences enhance students’ ability to make meaningful positive difference in their own lives. He is especially pleased that his activities at the d.school have contributed to creating an environment where students and coworkers get the tools and values for realizing the enduring satisfactions that come from assisting others in the human community.
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
Design thinking is a process that focuses on empathy, collaboration, and experimentation to solve problems in a human-centered way. It begins with deep understanding of users' needs through observation and engagement to gain insights. Teams then work together to synthesize learnings and define the key issues to address. The process is iterative, testing ideas and getting feedback to develop better solutions. Design thinking provides optimism that positive change is possible through a creative approach.
This document provides an overview of career profiles for experience design (XD) professionals at different stages in their careers. It introduces six profiles: The Apprentice is just starting out and learning the craft; The Realist is looking to advance their career; The Unicorn is highly skilled and ambitious; The Craftsman enjoys practicing their craft; The Coach focuses on building great teams; and it provides insights and considerations for each profile. The document emphasizes that XD requires a blend of craft skills, knowledge, and influence, and encourages readers to reflect on their strengths and areas for growth. It aims to help XD professionals better understand their career journey and needs.
The document discusses how Startup Weekend events bring together people from different backgrounds to share ideas, form startup teams, and build and launch products in a risk-free environment. It notes that the goal is not just to teach entrepreneurship but also to give university students hands-on experience in startup culture by participating in the events. The events are meant to promote innovation, collaboration, and a fearless approach to creativity, problem-solving, and failure.
This document discusses building a culture of innovation. It notes that innovation is no longer confined to research and development and instead requires collaboration across teams. An innovative culture thrives on optimism, trust, embracing risks and learning from failures. It also notes that innovation comes in many forms, from incremental to revolutionary, and organizations should be careful how they measure success to allow new ideas time to grow. Finally, it states that an innovative culture must be tailored to each individual organization.
Kelsie Saunders is seeking a position as a public relations specialist. She has a background in theater, including co-directing productions, advertising productions through various media, and serving as stage manager for two years. She graduated from Central Virginia Community College with an Associate's degree and will graduate from Old Dominion University with a Bachelor's degree in Communications with an emphasis in public relations. She is confident and effective in her communication skills and wants to collaborate creatively to solve problems and get results.
Kelsie Saunders is seeking a position as a public relations specialist. She has a background in theater, including co-directing productions, advertising productions through various media, and serving as stage manager for two years. She graduated from Central Virginia Community College with an Associate's degree and will graduate from Old Dominion University with a Bachelor's degree in Communications with an emphasis in public relations. She is confident and effective in her communication skills and wants to collaborate creatively to solve problems and get results.
Kelsie Saunders is seeking a career in public relations. She has a background in theater productions, where she co-directed productions, advertised shows through various media, and held stage management positions for two years in a row. She graduated from high school in 2011 and then earned an Associate's Degree from Central Virginia Community College in 2013 while working full-time. She will graduate from Old Dominion University in 2015 with a Bachelor's Degree in Communications with an emphasis in public relations. She is confident, effective at communicating with others, and enjoys problem solving and collaborating on creative ideas.
Similar to The Anatomy of the Modern Marketer (20)
1. EYES ON
THE PRIZE
She engages in a
web of activities
and measures
success differently.
She’s looking at the
outcome but does
not try to tie every
action to numbers
and impressions.
GETTING HER
HANDS DIRTY
Creative confidence
is her strongest
asset. She’s crafty
and resourceful.
She prototypes
rapid experiments,
iterates in public
and creates change
through continuous
experimentation.
PEOPLE
AT HEART
She builds strong
relationships with
customers and
seeks to develop
empathy and a deep
understanding of
their needs in order
to provide real
value.
IDEAS WITH
LEGS
She has a good
understanding of
technology; how
different tools work
together and the
possibilities they
offer to execute her
creative ideas.
VISION-
ORIENTED
She’s talking with
people, not to
people. She’s
educating, not
broadcasting. Her
message is not about
product features,
it’s about the vision
behind them.
THE FACE OF
THE COMPANY
She’s at the
forefront of the
community.
She builds
and nurtures
relationships with
people who can
move the needle
for her company.
FLEXIBLE
THINKER
She makes her own
luck. She plans
well but is agile
enough to respond
to serendipitous
opportunities. She
can rapidly react and
innovate in changing
circumstances.
OPEN EARS
She listens to real
people and data.
She uses real-time
analytics to gain
actionable insights
and constantly asks
different questions
of her data, using
the answers to
evolve her strategy.
STRATEGY
VISIBILITY
MESSAGE
LISTENING
TOOLS
RELATIONSHIPS
HOW SHE THINKS
WHAT SHE CARES ABOUT
WHAT GETS HER MOVING
WHAT SHE LOOKS LIKE
WHATSHE’STAKINGIN
WHATTOOLSSHEUSES
HOW SHE COMMUNICATES
WHAT SHE’S FOCUSED ON
EXECUTION
IDENTITY
THE
ANATOMY
OF THE
MODERN
MARKETER
by Traackr
Dana Oshiro, Modern Marketer, http://danaoshiro.com/