When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.

1. Traackr
Why You Should
Involve People
In Your Content
Strategy
Traackr
@mainwilk

2. Traackr
“The worst thing to happen
to marketing was marketers
who never understood that
people matter.”
Kathy Klotz-Guest
@mainwilk

3. Traackr
9am
12pm
3pm
6pm
Write Content
Producing content takes
a lot of time!
Get everything else done
@mainwilk

4. Traackr
Are we creating content
for the right reasons?
@mainwilk

5. Traackr
Are we creating content
for the right reasons?
@mainwilk
Is anyone really
listening?

6. Traackr
4 Ways to
Involve People
in Your Content
@mainwilk

7. Traackr
#1 Listen with a Purpose

8. Traackr
#1 Listen with a Purpose
Look for
unanswered
questions &
confusion.

9. Traackr
#2 Support
Your Audience

10. Traackr
#2 Support
Your Audience
Give your
influencers
a place to shine.

11. Traackr
#3 Crowdsource Content

12. Traackr
#3 Crowdsource Content
Ask your audience
questions.

13. Traackr
#4 Combine Forces
& Expertise

14. Traackr
#4 Combine Forces
& Expertise
Invite experts
to help you
tell your story.

15. Traackr
There is a spectrum of
ways to involve people
in your content.
Learning Supporting Collaborating
@mainwilk

16. Traackr
BIG TAKEAWAY!
Use your
content
to create
relationships
with people.
@mainwilk

17. Traackr
What other ways
you can involve
people?
#content4people
@mainwilk

18. Traackr
I’m evy@traackr.com or
@mainwilk.
I wrote a guide about this:
www.traackr.com/resources
Thaanks!