Media psychology is the application of psychological science--the study of human behavior, emotions, and cognitions--to all forms of mediated communications and technologies. It takes into account the spectrum of activity from production, content, and consumption to distribution and impact. It is a continually changing, multi-disciplinary field with implications for individuals, organizations and society. We apply it to technology design, such as augmented and mixed realities, marketing and brand development, with approaches such as transmedia storytelling, and usability and audience engagement based on core human goals, needs and motivations.
Mass media and psychology M.Mujeeb RiazMujeeb Riaz
Relationship between Media and Psychology
Why Psychology is considered important for mass media students
Scope of Psychology
Psychological effects of T.V programs & Cinema
Psychological effects of mass media
The Effects, Good And Bad, In Media Psychology
Psychological effects of Social media..
In the field of psychology, cognitive dissonance is the perception of contradictory information. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment.
Media psychology is the application of psychological science--the study of human behavior, emotions, and cognitions--to all forms of mediated communications and technologies. It takes into account the spectrum of activity from production, content, and consumption to distribution and impact. It is a continually changing, multi-disciplinary field with implications for individuals, organizations and society. We apply it to technology design, such as augmented and mixed realities, marketing and brand development, with approaches such as transmedia storytelling, and usability and audience engagement based on core human goals, needs and motivations.
Mass media and psychology M.Mujeeb RiazMujeeb Riaz
Relationship between Media and Psychology
Why Psychology is considered important for mass media students
Scope of Psychology
Psychological effects of T.V programs & Cinema
Psychological effects of mass media
The Effects, Good And Bad, In Media Psychology
Psychological effects of Social media..
In the field of psychology, cognitive dissonance is the perception of contradictory information. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment.
(note: many animations do not replicated in SlideShare; it is suggested that you view in the native PowerPoint program)
Week One – “A History of Media Psychology”, which will feature discussion of the early “moral panic” days of research, including The Payne Fund Studies, The Seduction of the Innocent, and a discussion of the psychological underpinnings of the infamous War of the Worlds broadcast. Our discussion this week will also include an overview of the history of leisure and it’s relation (positive and negative) to society.
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.
The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.
Questions Answered:
1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
4. Is it true that all the top websites in the world are driven by social algorithms?
5. What’s the difference between interpersonal persuasion and social influence?
Based on this top paper from a world leading scientific journal: http://www.jmir.org/2011/1/e17/
(note: many animations do not replicated in SlideShare; it is suggested that you view in the native PowerPoint program)
Week One – “A History of Media Psychology”, which will feature discussion of the early “moral panic” days of research, including The Payne Fund Studies, The Seduction of the Innocent, and a discussion of the psychological underpinnings of the infamous War of the Worlds broadcast. Our discussion this week will also include an overview of the history of leisure and it’s relation (positive and negative) to society.
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.
The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.
Questions Answered:
1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
4. Is it true that all the top websites in the world are driven by social algorithms?
5. What’s the difference between interpersonal persuasion and social influence?
Based on this top paper from a world leading scientific journal: http://www.jmir.org/2011/1/e17/
Pamela Rutledge: Professional's Guide to Navigating Social MediaPamela Rutledge
Presentation from American Psychological Association National Convention 2012 Symposium. Guidelines for social media for clinicians, practitioners and professionals.
SoMe Awards Presentation by Dr. Pamela Rutledge and Dr. Jerri Lynn Hogg on the science of audience engagement. Highlights persona development and role of deep metaphors for engagement.
Design Matters: Design Basics for Leadership CommunicationPamela Rutledge
Leaders no longer have the luxury of letting others communicate for them. Many things go into successful communication, among them understand how and when visuals can facilitate your message. This presentation introduces some of the practical aspects of design and the concept of the experience of communication. The goal is to develop an awareness of the multi-sensory aspects of communication, such as the use of visuals, environment, timing, body language, and style. These elements are important if you want to make a meaningful connection with an audience. A meaningful connection is necessary if you want to influence people.
A persona is a way of stepping out of your own perspective and cognitive biases to develop a more accurate and empathetic view of your customer or audience. Articulating a persona also exposes places where teams' visions don't align, at the product and even corporate level.
Pamela Rutledge: Social Media, Glue for CommunicationsPamela Rutledge
Social media is shorthand for a globally networked society with peer-to-peer connections across a complex portfolio of media channels. This has changed communications structurally and psychologically. There is no such thing as a “consumer” in the traditional sense of the word. Technology has unleashed a new set of expectations that impacts multiple assumptions, such as trust, speed, access, and the ability to take action both individually and collectively. It changes the emphasis from brand loyalty to experience.
This radical shift in psychology can be challenging in an organization because it has internal and external implications for managing and communicating at all levels. The focus on psychology, however, can lead you how to ask the right questions in strategy and development.
As technology becomes increasingly ubiquitous, mediated communications become more prevalent. Social technologies increase the quality of face-to-face communications for two reasons: 1) they facilitate the fundamental human drive for connection, and 2) they capitalize on how the human brain processes information.
Social media enriches and expands human relationships. It provides a ‘glue’—a continuing fabric of context and connection— that strengthens business and social relationships by filling the places in between other methods of contact.
Content Analysis Overview for Persona DevelopmentPamela Rutledge
After developing an Ad Hoc persona as the core of your engagement strategy, it's important to test your assumptions against real people and real data. Content analysis is a methodology for evaluating text-based data that can be gathered from social media tools.
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
Pamela Rutledge: Video games, Problem Solving and Self-EfficacyPamela Rutledge
Presentation from 2012 APA National Convention Symposium on the Positive Psychology of Video Gameplay as part of a panel on Innovations for ADHD: Video Games and Digital Media for Improving Academic and Executive Skills
Developing and Using Case Studies: A Hero's Journey ApproachPamela Rutledge
A case study is an explanatory narrative that presents a problem and lets the readers participate in the journey to the conclusion. The hero’s journey provides a metaphor for effectively and coherently structuring a case study.
Panel presentation at 2013 APA National Convention, August 2013. The experiential and structural shifts in communication technologies introduced by the Internet age that have created a continuum of activity from consumption to production. Just as we’re trying to make sense out of the proliferation of media technologies, we have to ask the question: how do we see the role of media literacy? How we answer that will drive how we define and implement media literacy education.
Pamela Rutledge: The Wired Child - Impact of Social TechnologiesPamela Rutledge
Lecture given at the American Museum of Natural History as part of their series on "The Wired Child: The Impact of Technology on the Brain."
The focus was on the positive psychology of social technologies and how that influences the sense of individual and collective agency and self-efficacy.
Positive Media Psychology: Harnessing the Power of Media for GoodPamela Rutledge
Overview of positive media psychology by Dr. Pamela Rutledge for the Fielding Graduate University School of Psychology Colloquium, April 9, 2021. Positive Media Psychology is a specialized area within media psychology that emerged to promote the use and development of media technologies that support well-being and human flourishing. By using a positive psychology paradigm, researchers and developers will be better able to evaluate and harness the power of media technologies to impact lives and society for the better. This deck includes an overview of some theoretical constructs and real-world examples.
Read these below responses for the question and provide an answer- a.docxhoward651
Read these below responses for the question and provide an answer- address each student as if you were talking to them directly and give them your opinion on their response to the question- three separate answers for these three students.
Topic 1 DQ 1
What are the strengths and weakness of the scientific and the critical cultural approach to media studies? Which one is most desirable for studying the media? Explain why. What key concepts and terms help you understand the media better?
Zackery
As I see it, Mass media uses, almost instinctly, the scientific approach. But, " cultural behaviour and mass media are unique in themselves because they influence each other. (2020)" The scientific approach seems to be more desirable for studying the media. The simple answer is because of the more wide usage of the approach. To be fair, before I began any research, I expected the critical cultural approach to be my preferred method. Whenever I think of anything that uses the a scientific approach, I think about creating a hypothesis, doing the research (or experiment) and drawing a conclusion based on the findings of the research or experimentation. But, for this question, this isn't quite the case. The fact that mass media relies on scientific approach is significant. Advertising, for me, is the biggest use as they use scientific approach to survey their audiences. Using something, such as demographics, to target advertising shows scientific method use over critical cultural approach. Examples such as this are used through the use of Nielson ratings, targeted advertising, and other ventures where mass media is utilized. The scientific approach in advertising, TV, movies, and other uses of mass media help ensure the targeted audience is receiving the communication stardards it expects, or in some cases, the entertainment is desires.
Dorothy P.
The scientific and critical cultural approach of media studies involves the way we can use the approach of the many aspects of the world around us. We sometimes might not even learn things directly from the different sources of media; however, we can learn from other people’s ideas that they get from the media. Cultural approaches are a way that others use media to mainly get them through the structure of everyday life living. “Cultural studies are less concerned with the long-term consequences of media for social order and more concerned with looking how media affect individual lives” (Naveed, 2019). There are many strengths and weaknesses, such as the Media is politically based, action-oriented. Media uses theory to research and change in the real world. The weakness is Media is too political; the call to action is too subjective, typically lacks scientific verification; based on subjective observation. Whenever it is subjected to scientific verification, often employs innovative but controversial research methods.
What helps me to understand the key concepts and terms of understanding media, is .
Personality Theories Genetic, social, and individual factors com.docxdanhaley45372
Personality Theories
Genetic, social, and individual factors combine to create the total personality; if we are to understand the human condition, we need to think about this complex entity. People have been wondering about themselves for thousands of years, and their ideas have been many and varied. Among modern theories, the ones that are have traditionally been most generally accepted and widely used as a basis for human service practice are the psychoanalytic theory, the learning theory, and the humanistic holistic theories. More recently, feminist theories are being more commonly used as well. Each has influenced and been influenced by the others, and all are influencing those now engaged in ongoing thinking about this age-old enigma—the human being. Current practice models reflect these basic theories. Workers need to be knowledgeable about them and able to evaluate and make use of their constructs. Work with people will reflect the worker’s conception of the nature of the personality, how it develops, and the impact of outside forces—individuals and groups—on that development. Out of such theories come processes for enabling desired change to take place. Workers use their concepts in understanding themselves as well as others and in working with others, again as individuals, in groups, or in larger societies.
Psychoanalytic Theory
Sigmund Freud (Table 3.2), the “father of psychoanalysis,” was one of the giants who, in words supposedly first used to describe Charles Darwin, “saw what all men saw and thought what no man thought.” Although Freud is now criticized for being too much of a determinist in his belief that all behavior is caused by instinctual drives of sex and aggression, for his sexist attitudes, and for using unscientific methods of gathering data, his impact on the development of personality theories has been tremendous. His terminology—namely conscious, unconscious, id, superego, ego, defense mechanisms—are all part of modern language and are defined as follows (Walrond-Skinner, 1986): Conscious The part of the psyche that is open to immediate awareness.
Unconscious hat region of the mind that remains unavailable to a person until it emerges into consciousness through events such as dreams and free associations.
Id he major portion of the unconscious; strives only to bring about the satisfaction of a person’s instinctual needs.
Ego A part of the personality whose task is to mediate the conflicting demands of the superego, the id, and external reality. he ego has a range of functions including observation, reality testing, rational thought, and perception.
Levine, Joanne. Working with People: The Helping Process (Page 48). Pearson Education. Kindle Edition.
Table 3.2 Highlights of Psychoanalytic Theory and Psychoanalysis: Sigmund Freud (1856–1939)
•Theory is based on the understanding that one’s mental life is made up of both the conscious and the unconscious
• Belief in a threefold (id, ego, superego) mental ap.
4 Theoretical studies Communication TodayIntroduction Si.docxgilbertkpeters11344
4 Theoretical studies Communication Today
Introduction
Since the emergence of the Internet in the nineties, there were generally high expectations felt about
its role in uniting the world into a new interactive, discussing and sharing community of people. However,
critical voices have risen too. Journalists, teachers and scientists sometimes expressed their concerns about
vulnerability of new online audiences to manipulation, security threats, and other dangers like behavioral ad-
diction. Not only large segments of audiences spent hours before TV and computer screens daily1 – especially
1 PLENCNER, A.: Aktuálne témy v kritike masovej a populárnej kultúry. In MORAVČÍKOVÁ, E. (ed.): Kultúra v premenách
globalizácie. Nitra : Univerzita Konštantína Filozofa v Nitre, 2012, p. 298-299.
CRITICA L THINKING
A ND THE CHALLENGES
OF INTERNET
Alexander PLENCNER
A BSTR ACT:
In this article, the author addresses some challenges to information searches and information evaluation which
were brought by the Internet. Large segments of audience are exaggerating their awareness and do not realize
that their online behavior is driven more by emotions than by critical assessment of primary sources. The result is
growing popularity of conspiracy theories, pseudoscience, propaganda, and alternative medicine. These are all
examples of biased reasoning. Due to scientists, scholars, teachers, and journalists, this trend can be considered
as a potential threat to public health and democracy. Publics incapable of informed choices can be manipulated
to support radical political utopia or to reject evidence based treatments. Some basic principles of media literacy,
scientific literacy and critical thinking are outlined. They can be used as tools for raising awareness, enhancing
reasoning and adopting more objective perspective. This article is based on assumption that behind irrational
beliefs there often lies anxiety, precondition for distrust derived from childhood. Not only general users of the
Internet tend to overestimate their competence in domains of their interest (so called Dunning-Kruger effect),
their behavior may be affected by unrecognized emotional agenda (cautious monitoring of environment for dan-
ger, suspicious attitude towards authority figures and official sources of information). The article is enclosed
with some recommendation how to evaluate information sources on the Internet and how to be more empathetic
in online discussions in order to inspire to reasonable and healthy choices.
K EY WORDS:
critical thinking, the Internet, information, education, media literacy, scientific literacy, conspiracy theories,
pseudoscience, propaganda, alternative medicine
Communication Today, 2014, Vol. 5, No. 2
PhDr. Alexander Plencner, PhD.
Faculty of Mass Media Communication
University of SS. Cyril and Methodius in Trnava
Námestie J. Herdu 2
917 01 Trnava
Slovak Republic
[email protected]
Alexander Plencner is interested in popular c.
Are you in trouble with psychology questions, check this cool psychology cheat sheets. To get full cheat sheet visit http://www.domysciencehomework.com/dont-wait-up-and-get-professional-psychology-homework-help/
PosterPPT Presentation Rubric – Research Methods 2 PSY 535 .docxpauline234567
Poster/PPT Presentation Rubric – Research Methods 2 PSY 535
Poster/Slides Poor Excellent
Organization of Information (good outline) 1 2 3 4 5
Ideas are clearly stated and understood 1 2 3 4 5
Attractiveness of slides/transitions 1 2 3 4 5
Complete (all necessary info included) 1 2 3 4 5
Proposal-
Quality of Materials/Ideas Poor Excellent
Materials for study are of sufficient quality 1 2 3 4 5
Methodology is appropriate to answer question 1 2 3 4 5
Variables are operationally defined appropriately 1 2 3 4 5
Provides theoretical background for study 1 2 3 4 5
Feasibility of study (could you really do this?) 1 2 3 4 5
Quality of hypotheses (linked to theory?) 1 2 3 4 5
Understanding of statistical analysis required 1 2 3 4 5
Understanding of possible outcomes/results 1 2 3 4 5
Able to articulate meaning of possible results 1 2 3 4 5
Peer-reviewed references (on reference page) 1 2 3 4 5
Delivery of Presentation Poor Excellent
Pace of speech is appropriate 1 2 3 4 5
Energy/enthusiasm 1 2 3 4 5
Volume is appropriate (no mumbling/ whispering/
yelling) 1 2 3 4 5
Clearly knowledgeable about topic 1 2 3 4 5
Holds audiences’ attention/responsive to inattentiveness
(or monotone deliver; tangents) 1 2 3 4 5
Anticipates and addresses possible questions at end 1 2 3 4 5
Individual Feedback:
Final Grade for Presentation:
The Influence of Social Media on Mental Health
Martha Ramsey
Saint Leo University
Research Method II: PSY 535
Instructor Andrea Goldstein
November 3, 2022
1
Final draft: The Influence of social media on Mental Health
Abstract
It is essential to define social media and mental health to have a meaningful conversation on the impact technology has on people's emotional well-being. One definition of social media is how individuals may discuss and learn more about a range of topics with one another. Video, still images, and sound are just some of the many ways data may be sent. The material provided on these sites has the potential to help people or to cause harm, such as mental health problems or radicalization. YouTube, Facebook, Twitter, Instagram, and Flickr are all examples of well-known social networking sites. Pew predicts that by 2022, 84 percent of U.S. adults will be active on at least one social networking site, up from 5 percentage points in 2002. In the United States, people mainly utilize the social media sites Facebook, Instagram, Pinterest, and Twitter.
Introduction
One cannot imagine current life without the ubiquitous presence of social media. Since it was first created, people have found several ways to put it to use. Social media were designed to facilitate quick one-on-one contact. However, it h.
Mind Over Media: Presentation at Hosei University JapanRenee Hobbs
Professor Renee Hobbs reviews research on media literacy and talks about analyzing contemporary propaganda as a means to promote intellectual curiosity and intercultural understanding
Healthy Media Use: Throw Out Everything You Know About Screen TimePamela Rutledge
Screen Time is a common measure of media use but the research has problems: no common definitions and no reliable measures. Mindful media use puts the emphasis on individual goals and emotions to create a healthy media plan for adults and kids.
VR and Personality: Ability to Experience Presence Pamela Rutledge
As a media psychologist, I look at Individual needs, goals and differences and what that means for media projects---use, impact and design. VR is so extraordinary, that it's easy to forget that one size doesn't fit all. Psychological immersion--what we call presence--defines VR success and is related to measurable personality traits.
The Olympics As A Public Relations Strategy: Americans Views About China Bef...Pamela Rutledge
Research examining Americans' perceptions of China before and after the 2008 Olympics. Implications for using Olympics as a public relation strategy to change global perceptions.
Masters in Media Psychology - Fielding Graduate UniversityPamela Rutledge
Join Dr. Pamela Rutledge to learn about media psychology and the MA degree program in media psychology at Fielding Graduate University. Session is online on Zoom. Questions from attendees welcome! Sign up here: http://www.fielding.edu/events/event/ma-in-media-psychology-information-session-4/
From Selfies to Fan Experience: Research Interests - Pamela RutledgePamela Rutledge
Overview of some of my research interests for Dan Sewell's PhD Research Course at Fielding Graduate University: honing a good research question, body image, social impact of Twilight fans and selfies.
Brief overview of Bruner's narrative framework for brand psychology and transmedia storytelling. Bruner's work is particularly important in transmedia projects to inform storyworld coherence.
Visiting lecture via Skype: Lipscomb University for Sandy Brownlee's Transmedia Storytelling. Discussing the cognitive and neuro underpinnings of the digital environment, the need to think "transmedia" with a 360 degree view for audience engagement, even when launching a single media project, such as an indie film. Includes explanation of flow channel for optimal engagement, comparable model for narrative, including narrative exit points. Examples include Three Little Pigs, East Los High and ISIL.
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
Dr. Pamela Rutledge, Media Summit 2016.
A brand is a virtual reality. If you're creating VR to sell your brand, don't screw up the brand story that already lives in the consumer's brain. Stories are essential to bridge the gap between human cognition and digital experience. Too much technology and not enough attention to consumer experience will result in #VRfail.
Selfie Empowerment: The Positive Side of SelfiesPamela Rutledge
Presentation from American Psychological Association National Convention 2015 by Pamela Rutledge, PhD.
We live in the age of selfies. Is this a problem? No. On the contrary, selfies are instant visual communication, focusing on the process of life. They 'speak' to our brains on an emotional level, transmitting not just text but experience. They are also a new visual genre, distinct from all others in history. Portraiture is no longer restricted to the rich and famous and, for the first time in history, we are completely in charge of our own image. Selfies can be empowering and positive, inspiring personal change, increasing mindfulness and gratitude and enhancing social connection.
Overview of the media psychology certificate in Brand Psychology & Audience Engagement offered through Fielding Graduate University. Lead faculty Pamela Rutledge, PhD and Jerri Lynn Hogg, PhD
Redefining Learning Spaces: Online and Transmedia EducationPamela Rutledge
Presentation at APA National Convention 2015 in Toronto by Dr. Pamela Rutledge and Dr. Jerri Lynn Hogg.
Technology has changed the learning landscape. We can learn everywhere; it's time to teach everywhere too.
The Transmedia Trip: The Psychology of Multi-Platform EngagementPamela Rutledge
The psychology and neuroscience of story drive elements of narrative engagement and provide helpful keys to the design of structural and narrative elements to keep the user in the ‘transportation zone.’
Psychology of Engagement through Audience Profiling Using PersonasPamela Rutledge
Using personas to craft experience: New technology has created a population that is not satisfied unless they can connect, interact, and collaborate. Personas are the starting point in developing a strategy for engaging your audience in ways that lay the foundation to better serve your audience through appropriate channels and messaging, build trust and establish a longer term relationship, focus efforts and expose internal conflicts and more effectively use resources. Panel presentation at APA National Convention, Washington DC 2014 with an overview of the persona development process.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
22. Pamela Rutledge, PhD, MBA [email_address] Director, Media Psychology Research Center Adjunct Faculty, Fielding Graduate University School of Psychology, Media Psychology Program Twitter: http://www.twitter.com/mediapsychology Blog: http://www.mediapsychologyblog.com Image constructed at http://www.wordle.net
23.
Editor's Notes
Title Slide: What is Media Psychology? Transcript for PowerPoint slides Pamela Rutledge, PhD, MBA January 10, 2010
The last half century has seen an explosion of new media that has transformed our society > Interest in media psychology is on the rise in response to the explosion of new media we have witnessed in the last half century. This explosion has transformed our society, increased productivity and opportunity, overcome the constraints of geography and changed the way we relate to media, and to each other.
How do we understand human experience in this new world? >With all the new forms of communications technology, we need to be smarter about what it all means. Traditionally, many people are afraid of new things. Socrates worried that people would no longer remember anything if they wrote it down instead of memorized it. Thoreau felt the telegraph would destroy the need for in-depth conversation. My grandmother thought no one would come visit her in person once the telephone was installed. But these are tools. Whether they are good or bad is entirely a function of how we use them.
Biological Imperative: Born to Communicate >That’s where media psychology comes in. In many respects, media psychology is an old field. From early man to present, people have invented ways to communicate and connect. When we attempt to understand this intersection between humans and mediated communications, we are applying media psychology. In the last half-century, we’ve seen warp speed evolution in media and communications technologies. These new technologies are transforming our lives every bit as profoundly as Guttenberg’s printing press. These changes have created a new awareness across society that we need to understand the psychology of human experience with media.
How to we define media psychology? >How hard is it to define media psychology? Harder than you'd think. While both media and psychology have been around for a long time, how we define each of these words matters. Otherwise, the definition becomes defined by popular heuristics, or “rules of thumb.” Rules of thumb are handy, but not always accurate. For example, the word "Media" is very often taken to mean "mass media." This leads many people to assume that media psychology focuses on the effects of content of mass media content, such as looking at violence or stereotypes. The term “psychology” is frequently associated with the clinical application of psychology. If someone tells you they are a psychologist, what’s the first thing that comes to your mind? Freud? Do you worry that they’ll “analyze” you? Consequently, it's common for people’s initial concept of media psychology to be some sort of clinical psychology based in mass media. For example, psychologists who appear in the media, either as experts or hosts.
How to we define media psychology? We all know, when we stop to think about it, though, that it’s much more complicated. Media includes any kind of mediated communications, from Facebook pages to visual symbols. Psychology is a very broad field that seeks to understand human behavior. Behavior is the manifestation of a mix of cognition, emotion, and biology. The important things to remember are that psychology is the study of human behavior, emotions, and cognitions Media includes all forms of mediated communications and media technologies Media psychology practitioners and scholars come from many fields The field is continually changing in response to emerging technologies
Why Do We Define Media Psychology? A definition is important because it does several things: It sets the compass and standards of a field, It frames the work of its practitioners, It creates an intellectual base camp for exchange and integration, and It informs the public. The tricky thing about media psychology is that while we are looking for strains of commonality, we have to be mindful to look forward, not backward, in a field that changes as rapidly as media psychology.
Psychological Perspectives >Like the proverb about the blind men and the elephant, psychology has different perspectives that influence the way psychologists approach things. This approach will influence how they conceptualize and approach research questions and conclusions.
Theoretical Orientations >This list is by no means complete, but these are some of the main areas of thought that are particularly relevant to media psychology. Cognitive Psychology is the science of cognition; information processing and how we make sense of the world There are variations in the theories, but they all involve how meaning is created and look at the range of influences that contribute to perceptions, emotions, and behavior Humanistic Psychologies looks at human behavior from an experiential way, examining the qualitative processes within the individual. A variation of this, narrative psychology, for example, looks at the way humans use stories to make meaning of their lives. Evolutionary, biological, neuropsychological looks at the structural and physical aspects that influence behavior. Social Psychology focuses on what happens when you put individuals together – a very interesting area with the advent of social media technologies Developmental psychology examines the stages of development of humans: cognitively, physically, and socially
Cognitive Revolution >Cognitive revolution occurred from the late 1950s to the 1970s. It was a reaction to the behaviorist “black box” movement of folks like Skinner that denied the importance of any internal processes in human behavior. Although initially the focus began with a computer processing metaphor, cognitive psychology is a very broad field. Cognitive scientists are not only concerned with intellectual processes such as memory, intelligence, attention, judgment, perception, language, and problem solving. They also deal with the way people understand themselves and the world around them. Cognitive psychologists use a variety of terms to describe different nuances in how we view the world: these include schemas, mental models, core beliefs, and cognitive maps. Howard Gardner is a highly influential cognitive scientist, who proposed the idea that individuals have different intellectual strengths or intelligences that can be categorized. As you can image, there is wide applicability for media psychologists in the development and assessment of media technologies. For example: Usability Developmental appropriateness of technology and content Information comprehension Learning styles and development of educational materials and curriculums Among the theorists in this area are: Piaget, Wundt, Chomsky, Broadbent, and Gardner
Social Learning Theory >Social learning theory focuses on the learning that occurs within a social context. It considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. Albert Bandura is considered the leading proponent of this theory. Some of the general principles of social learning theory are: 1. People can learn by observing what others do and the results of their actions 2. Learning can happen without a change in behavior 3. Cognition is important to learning. Our expectations of what might happen in the future have a big effect on our behavior. 4. Social learning theory links behaviorist learning theories and cognitive learning theories. Bandura list four necessary conditions for someone to successfully model the behavior of someone else: 1. The person must pay attention to the model. 2. They must be able to remember the behavior and results that they saw. 3. The person has to be able to repeat the behavior. 4. And finally, the person has to be motivated to repeat the behavior; they must want to demonstrate what they have learned. It’s important to remember, when making assumptions about the impact of social modeling particularly from media, that people are very different in what and how they pay attention, how and how well they remember things, their ability to replicate behaviors, and what motivates them to learn at all. Another important feature of Bandura’s theory was the concept of self efficacy. Self-efficacy is the belief in your own ability or competence to so something. People are much more likely to do things if they believe they will be successful. This is an important concept in Positive Psychology and in the drive toward teaching media literacy. Albert Bandura’s social learning theory is the basis for much of the mass media effects research, particularly those concerning violence, and emulation of behaviors such as gender and racial stereotypes or standards of beauty. This picture here is from a very famous experiment conducted by Bandura in the 1960’s trying to understand how children are influenced by modeled behaviors, in this case mimicking hitting the blow-up toy, known as Bobo. Bandura’s early work is cited in a lot of the work on media effects. Bandura’s thinking, however, has evolved to include the role of cognition and environment in the learning process.
Social Cognitive Theory >Social cognition is based in social psychology. Social psychology is the study of people in social contexts and how our thoughts, feelings, and actions are influenced by what we see and think of those around us. It looks at both what happens within an individual as well as between individuals. Several researchers have migrated to this perspective, such as Albert Bandura and Jerome Bruner. Social cognitive theory links social context with cognitive behavior. Some important theories in media psychology are Festinger's cognitive-dissonance theory, Bem's self-perception theory, and Weiner's attribution theory which attempt to desribe ways in which social context can influence the learning process. Social cognitive theory can be explained using Bandura’s model of reciprocal determinism. This says that we function as part of a system. Our behavior is both influenced by and influences our individual differences and our environment.
Social Constructionism >Social constructionism shifts the emphasis in social cognitive theory toward the social dimension. Social constructionism is concerned with how people construct their beliefs about the world from their interactions with people, environments, and culture According to Vygotsky, learning occurs best when we have people that provide “scaffolding” to help learners reach the next level of understanding and growth. This has been a very influential theory in education. Social constructionism is the basis of much research on identity development. Major theorists include Vygotsky, Gergen, and Mead
Narrative >Narrative psychology is a qualitative and humanistic approach to cognitive processes. The focus is on the storied nature of life and how people create meaning and identity through the development and sharing of narratives. Narrative psychology explains how we use stories to make sense out of our lives and to guide our behaviors. For example, McAdams work describes how we tell our life stories in the context of literary genres, as either predominantly romances, comedies, ironies, or tragedies. Because constructing a narrative is inextricably interwoven with the environment, narrative psychology can be viewed as a qualitative extension of social constructionism. Major theorists include McAdams, Josselson, Polkinghorne, Gergen, and Bruner Narrative psychology is the basis for qualitative research on identity, brand development, persuasive communications, and individual development It has many applications, including Clinical and therapeutic narrative, marketing, group behavior/team building, entertainment media, and gaming
Positive Psychology >Positive psychology began in response to the medical model approach that dominated the field of psychology. It draws from the cognitive and social psychological theories and researchers, but the focus is on finding out how to promote more of the positive aspects in life through empirical study of positive emotions, traits, and institutions rather than on identifying the pathology. The Positive Psychology Center at UPenn defines Positive Psychology as “the scientific study of the strengths and virtues that enable individuals and communities to thrive. “ Positive Psychology has three central objectives. To identify and promote: Positive emotions, such as contentment, hope and happiness Positive individual traits, such as courage, capacity for love and work, self-control, resilience, and creativity, and Positive institutions that promote better communities with features such as justice, leadership, work ethic, and parenting. The application of positive psychology is very relevant to development of all kinds of prosocial media from public service messaging to learning technologies Current researchers in positive psychology include Seligman, Diener, Csikszentmihalyi, Fredrickson, and Bandura,
Psychoanalytic Theory >Psychoanalytic theory focuses is on conscious and unconscious emotional and cognitive process. The founder of psychoanalytic theory was Sigmund Freud and his work, while initially controversial and shocking, has had wide-ranging influence on western culture from psychology to art. Many psychoanalytic theorists have adapted Freud’s theories in their own work. These include Adler, Erikson, Jung, Fromm, Horney, Rank, Klein, and Sullivan. These theorists believe that a healthy human personality was a combination of understanding the workings of the human unconscious combined with that of the conscious mind. These theories contribute to an understanding of some of the media effects tradition, uses and gratifications theories, and parasocial relationships.
Humanistic >Humanistic psychology is sometimes known as “The Third Force” in psychology because it emerged in reaction to both behaviorism (“The First Force”) and psychoanalysis (“The Second Force). Humanistic psychology focuses on the experiential and uniquely human dimension of psychology. With roots in existentialist thought, a group of psychologists formed in the late 1950s who were interested in promoting a more holistic vision of psychology that addressed issues, such as the self, self-actualization, hope, love, creativity, individuality, and meaning. In many ways, humanistic psychology is a precursor to positive psychology. Maslow was an influential and well-known theorist due to his “Hierarchy of Needs” model, described a conceptualization of human motivations, attitudes and needs. This view sees individuals as selecting mass media experiences that satisfy cognitive, social, and emotional needs. Other major theorists include Rogers, Jung, Ellis, May, and Frankl.
Developmental Psychology >Developmental psychology draws on multiple theories and orientations, but focuses on the process of growth and development through stages, transitions, relational skills, or life tasks Many lifespan theorists draw from psychoanalytic theory and identified stages that must be successfully mastered for healthy development. Other lifespan or developmental theorists focus on cognitive and social development, particularly in childhood. Developmental psychology is used to assess what types and uses of media may be appropriate for infants, children, and adolescents. Theorists include: Erikson, Piaget, Bowlby, Ainsworth and Baltes
Neuropsychology and Evolutionary Psychology >Neuropsychology and biology contribute much to our understanding of the causes and explanations for behaviors and emotions Neuropsychology reveals what is happening in the brain when we interact with particular media. Evidence from research on the neurobiology of social bonding and attachment demonstrates that new biological mechanisms appear to support functional behavioral changes. Evolutionary psychologists look at the interplay of multiple factors—media, people, social organizations, and institutions. They argue that natural selection acts to organize these relationships and that they are reciprocally influential. From this perspective, the factors that coordinate the interaction between media and the audience are critical to the development process. Both the media producer and the consumer are mutually affected. This forms feedback loops that create reciprocal change throughout their evolution. Biological and developmental bases have implications for research on attachment style, relational style, attention, fear, persuasion, and addiction as they relate to media use and influence
What Does a Media Psychologist Do? The short answer is: Whatever they want. Media psychology, as a new field, doesn’t offer up any quick and easy answers. Media psychology, like many other fields, requires some focus and specialization within areas of expertise. Unlike a degree that is more vocationally oriented, such as education and teaching, there is not obvious immediate next step (like get a credential and teach elementary school.) Some people start with their current or hoped-for career and then target their approach to the degree in a way that supports their needs. Someone who works with teens, for example, may be looking for ways to effectively communicate with or educate teens and therefore choose to focus on topics such as issues of developmental psychology, such as cognition, identity development, how teens are using technology, and how physical perceptions impact motivation and emotion. A designer or producer of media may focus on things such as perceptions, cognition, and how those are supported and challenged in different applications such as large screen/small screen. An educator may choose to focus on how different media applications interact with learning styles, multiple intelligences, engagement, self-efficacy, and individual strengths. Other people start with a passion for an area and then seek a job that requires that knowledge set. For example, if you are skilled in using media to deliver factual information, there are roles in education (teaching teachers as well as teaching students), business communications (media-based training internally as well as educating clients/customers), and healthcare (developing and promoting health education through media). Media psychology is essential to marketing and public relations (for profit as well as nonprofit), software, particularly with the advent of social media technologies. The more media technologies emerge and are integrated into daily life in a myriad of ways, the more necessary it will be to apply media psychology.
A field whose time has come >Communications technologies, Web 2.0, and social media have left no industry, career, country, or process untouched. Media psychology is in a unique position to understand how people interact with media at multiple levels, as producers, as consumers, and within varied contexts and cultures. Media psychology provides the tools to understand and promote media technologies that allow people to thrive, communities to come together, and nations to communicate.
> Thank you for joining me on this introduction to the new and emerging field of media psychology. Media forms and information technologies interact with nearly every aspect of our lives. Media psychology strives to unite an understanding of human behavior, cognition, emotion, and neuroscience with an understanding of media systems. Media psychology is an exciting field because it studies the changing relationships of individuals and groups with emerging technologies. This explosion of media touches us all without regard to geography, culture, or socioeconomics status. We may not all be equally enthusiastic about the proliferation of communication technologies, but we all agree that it is important to understand how they interact with our lives. I welcome any feedback or questions. Thanks for joining me.
Resources American Psychoanalytic Association http://www.apsa.org/ Association for Humanistic Psychology http://www.ahpweb.org/index.html International Association for Cognitive Education and Psychology http://www.iacep-coged.org/ Positive Psychology Center at UPenn http://www.ppc.sas.upenn.edu/ Anderson, J. R. (1995). Cognitive Psychology and Its Implications . New York: W. H. Freeman and Company. Benjafield, J. G. (2005). History of Psychology . Oxford: Oxford University Press. Gardner, H. (1993). Frames of Mind . New York: Basic Books. Giles, D. C. (2003). Media Psychology . Mahwah, New Jersey: Lawrence Erlbaum Associates. Harris, R. J. (2004). A Cognitive Psychology of Mass Communication (4th ed.). Mahwah, NJ: Lawrence Erlbaum Associates. Snyder, C. R., & Lopez, S. J. (Eds.). (2005). Handbook of Positive Psychology . Oxford: Oxford University Press.