Overview of some of my research interests for Dan Sewell's PhD Research Course at Fielding Graduate University: honing a good research question, body image, social impact of Twilight fans and selfies.
The Transmedia Trip: The Psychology of Multi-Platform EngagementPamela Rutledge
The psychology and neuroscience of story drive elements of narrative engagement and provide helpful keys to the design of structural and narrative elements to keep the user in the ‘transportation zone.’
Media psychology is the application of psychological science--the study of human behavior, emotions, and cognitions--to all forms of mediated communications and technologies. It takes into account the spectrum of activity from production, content, and consumption to distribution and impact. It is a continually changing, multi-disciplinary field with implications for individuals, organizations and society. We apply it to technology design, such as augmented and mixed realities, marketing and brand development, with approaches such as transmedia storytelling, and usability and audience engagement based on core human goals, needs and motivations.
Masters in Media Psychology - Fielding Graduate UniversityPamela Rutledge
Join Dr. Pamela Rutledge to learn about media psychology and the MA degree program in media psychology at Fielding Graduate University. Session is online on Zoom. Questions from attendees welcome! Sign up here: http://www.fielding.edu/events/event/ma-in-media-psychology-information-session-4/
Positive Media Psychology: Harnessing the Power of Media for GoodPamela Rutledge
Overview of positive media psychology by Dr. Pamela Rutledge for the Fielding Graduate University School of Psychology Colloquium, April 9, 2021. Positive Media Psychology is a specialized area within media psychology that emerged to promote the use and development of media technologies that support well-being and human flourishing. By using a positive psychology paradigm, researchers and developers will be better able to evaluate and harness the power of media technologies to impact lives and society for the better. This deck includes an overview of some theoretical constructs and real-world examples.
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
Dr. Pamela Rutledge, Media Summit 2016.
A brand is a virtual reality. If you're creating VR to sell your brand, don't screw up the brand story that already lives in the consumer's brain. Stories are essential to bridge the gap between human cognition and digital experience. Too much technology and not enough attention to consumer experience will result in #VRfail.
The Transmedia Trip: The Psychology of Multi-Platform EngagementPamela Rutledge
The psychology and neuroscience of story drive elements of narrative engagement and provide helpful keys to the design of structural and narrative elements to keep the user in the ‘transportation zone.’
Media psychology is the application of psychological science--the study of human behavior, emotions, and cognitions--to all forms of mediated communications and technologies. It takes into account the spectrum of activity from production, content, and consumption to distribution and impact. It is a continually changing, multi-disciplinary field with implications for individuals, organizations and society. We apply it to technology design, such as augmented and mixed realities, marketing and brand development, with approaches such as transmedia storytelling, and usability and audience engagement based on core human goals, needs and motivations.
Masters in Media Psychology - Fielding Graduate UniversityPamela Rutledge
Join Dr. Pamela Rutledge to learn about media psychology and the MA degree program in media psychology at Fielding Graduate University. Session is online on Zoom. Questions from attendees welcome! Sign up here: http://www.fielding.edu/events/event/ma-in-media-psychology-information-session-4/
Positive Media Psychology: Harnessing the Power of Media for GoodPamela Rutledge
Overview of positive media psychology by Dr. Pamela Rutledge for the Fielding Graduate University School of Psychology Colloquium, April 9, 2021. Positive Media Psychology is a specialized area within media psychology that emerged to promote the use and development of media technologies that support well-being and human flourishing. By using a positive psychology paradigm, researchers and developers will be better able to evaluate and harness the power of media technologies to impact lives and society for the better. This deck includes an overview of some theoretical constructs and real-world examples.
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
Dr. Pamela Rutledge, Media Summit 2016.
A brand is a virtual reality. If you're creating VR to sell your brand, don't screw up the brand story that already lives in the consumer's brain. Stories are essential to bridge the gap between human cognition and digital experience. Too much technology and not enough attention to consumer experience will result in #VRfail.
VR and Personality: Ability to Experience Presence Pamela Rutledge
As a media psychologist, I look at Individual needs, goals and differences and what that means for media projects---use, impact and design. VR is so extraordinary, that it's easy to forget that one size doesn't fit all. Psychological immersion--what we call presence--defines VR success and is related to measurable personality traits.
The psychology of story by Dr. Pamela Rutledge to explore impact of social media innovations such as Intel's social films (i.e. The Beauty Inside) and Sony's Chefs and Musicians, Culinary Beats series presented at SoMe Awards, 2014, Portland.
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
Presentation at the Integrated Marketing Forum 2013, Tustin. Transmedia storytelling for brands is strategic story-based content development that links the psychological power of story with the creative potential and reach of media technologies.
Presentation to WorldComp12: Engagement is the new standard of usability. Identity project as task-based versus experientially-based, then design for Flow and Narrative Transportation using research-based techniques. Introduces the Positive Engagement Evaluation Model.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
Panel presentation at 2013 APA National Convention, August 2013. The experiential and structural shifts in communication technologies introduced by the Internet age that have created a continuum of activity from consumption to production. Just as we’re trying to make sense out of the proliferation of media technologies, we have to ask the question: how do we see the role of media literacy? How we answer that will drive how we define and implement media literacy education.
(note: many animations do not replicated in SlideShare; it is suggested that you view in the native PowerPoint program)
Week One – “A History of Media Psychology”, which will feature discussion of the early “moral panic” days of research, including The Payne Fund Studies, The Seduction of the Innocent, and a discussion of the psychological underpinnings of the infamous War of the Worlds broadcast. Our discussion this week will also include an overview of the history of leisure and it’s relation (positive and negative) to society.
Mass media and psychology M.Mujeeb RiazMujeeb Riaz
Relationship between Media and Psychology
Why Psychology is considered important for mass media students
Scope of Psychology
Psychological effects of T.V programs & Cinema
Psychological effects of mass media
The Effects, Good And Bad, In Media Psychology
Psychological effects of Social media..
Brief overview of Bruner's narrative framework for brand psychology and transmedia storytelling. Bruner's work is particularly important in transmedia projects to inform storyworld coherence.
Dr. Pamela Rutledge: Intrinsic Motivation & Emerging TechnologiesPamela Rutledge
Presentation delivered at EComm 2011, San Francisco, CA., June 2011 discussing how emerging technologies are changing individual and group expectations, motivations, and agency.
VR and Personality: Ability to Experience Presence Pamela Rutledge
As a media psychologist, I look at Individual needs, goals and differences and what that means for media projects---use, impact and design. VR is so extraordinary, that it's easy to forget that one size doesn't fit all. Psychological immersion--what we call presence--defines VR success and is related to measurable personality traits.
The psychology of story by Dr. Pamela Rutledge to explore impact of social media innovations such as Intel's social films (i.e. The Beauty Inside) and Sony's Chefs and Musicians, Culinary Beats series presented at SoMe Awards, 2014, Portland.
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
Presentation at the Integrated Marketing Forum 2013, Tustin. Transmedia storytelling for brands is strategic story-based content development that links the psychological power of story with the creative potential and reach of media technologies.
Presentation to WorldComp12: Engagement is the new standard of usability. Identity project as task-based versus experientially-based, then design for Flow and Narrative Transportation using research-based techniques. Introduces the Positive Engagement Evaluation Model.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
Panel presentation at 2013 APA National Convention, August 2013. The experiential and structural shifts in communication technologies introduced by the Internet age that have created a continuum of activity from consumption to production. Just as we’re trying to make sense out of the proliferation of media technologies, we have to ask the question: how do we see the role of media literacy? How we answer that will drive how we define and implement media literacy education.
(note: many animations do not replicated in SlideShare; it is suggested that you view in the native PowerPoint program)
Week One – “A History of Media Psychology”, which will feature discussion of the early “moral panic” days of research, including The Payne Fund Studies, The Seduction of the Innocent, and a discussion of the psychological underpinnings of the infamous War of the Worlds broadcast. Our discussion this week will also include an overview of the history of leisure and it’s relation (positive and negative) to society.
Mass media and psychology M.Mujeeb RiazMujeeb Riaz
Relationship between Media and Psychology
Why Psychology is considered important for mass media students
Scope of Psychology
Psychological effects of T.V programs & Cinema
Psychological effects of mass media
The Effects, Good And Bad, In Media Psychology
Psychological effects of Social media..
Brief overview of Bruner's narrative framework for brand psychology and transmedia storytelling. Bruner's work is particularly important in transmedia projects to inform storyworld coherence.
Dr. Pamela Rutledge: Intrinsic Motivation & Emerging TechnologiesPamela Rutledge
Presentation delivered at EComm 2011, San Francisco, CA., June 2011 discussing how emerging technologies are changing individual and group expectations, motivations, and agency.
The Olympics As A Public Relations Strategy: Americans Views About China Bef...Pamela Rutledge
Research examining Americans' perceptions of China before and after the 2008 Olympics. Implications for using Olympics as a public relation strategy to change global perceptions.
Pamela Rutledge: Social Media, Glue for CommunicationsPamela Rutledge
Social media is shorthand for a globally networked society with peer-to-peer connections across a complex portfolio of media channels. This has changed communications structurally and psychologically. There is no such thing as a “consumer” in the traditional sense of the word. Technology has unleashed a new set of expectations that impacts multiple assumptions, such as trust, speed, access, and the ability to take action both individually and collectively. It changes the emphasis from brand loyalty to experience.
This radical shift in psychology can be challenging in an organization because it has internal and external implications for managing and communicating at all levels. The focus on psychology, however, can lead you how to ask the right questions in strategy and development.
As technology becomes increasingly ubiquitous, mediated communications become more prevalent. Social technologies increase the quality of face-to-face communications for two reasons: 1) they facilitate the fundamental human drive for connection, and 2) they capitalize on how the human brain processes information.
Social media enriches and expands human relationships. It provides a ‘glue’—a continuing fabric of context and connection— that strengthens business and social relationships by filling the places in between other methods of contact.
Design Matters: Design Basics for Leadership CommunicationPamela Rutledge
Leaders no longer have the luxury of letting others communicate for them. Many things go into successful communication, among them understand how and when visuals can facilitate your message. This presentation introduces some of the practical aspects of design and the concept of the experience of communication. The goal is to develop an awareness of the multi-sensory aspects of communication, such as the use of visuals, environment, timing, body language, and style. These elements are important if you want to make a meaningful connection with an audience. A meaningful connection is necessary if you want to influence people.
Launching a new scholarly press involves a number of considerations; many of the decisions to be made involve tradeoffs and ethical considerations. Framing the discussion is the balance between “profitability” and scholarly contribution. Questions of funding sources, recruiting staff, developing editorial and business strategy, creating an advisory board, and evaluating new projects and authors contain ethical choices. Ethical climates vary; the right climate in the organization and fit between alliance partners are key. Deviance in its positive sense can be a source of innovation and creativity. Stories can be used to connect with our readers; stories are also useful in organizations to impart ethics and purposeful direction to organizations. The quest is to change the way we publish—thinking digitally from the beginning of the process, pursuing diverse funding sources, innovating in dissemination and marketing.
With the ubiquitous nature of social media effecting all areas of society, how do we as academic researchers need to respond to this challenge to use social media to promote our practice. This presentation will provide some clues.
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
A presentation on 'Polling in Context: The role of polling in policy research' by Charlie Cadywould from Demos. Part of the Young Policy Professionals and Royal Statistical Society event, 'Where next for polling?', held on 29 October 2015.
Knowing your strengths, weaknesses, vulnerabilities, thoughts, and feelings is a big step towards knowing who you really are.
Self-awareness is the key to preventing the emotional drama that guides your reactions to situations and other people.
This tutorial corresponds with my Psyc 300 class at American River College and should be completed with Module D Lesson 3 - Lessons in social psychology.
Healthy Media Use: Throw Out Everything You Know About Screen TimePamela Rutledge
Screen Time is a common measure of media use but the research has problems: no common definitions and no reliable measures. Mindful media use puts the emphasis on individual goals and emotions to create a healthy media plan for adults and kids.
Visiting lecture via Skype: Lipscomb University for Sandy Brownlee's Transmedia Storytelling. Discussing the cognitive and neuro underpinnings of the digital environment, the need to think "transmedia" with a 360 degree view for audience engagement, even when launching a single media project, such as an indie film. Includes explanation of flow channel for optimal engagement, comparable model for narrative, including narrative exit points. Examples include Three Little Pigs, East Los High and ISIL.
Selfie Empowerment: The Positive Side of SelfiesPamela Rutledge
Presentation from American Psychological Association National Convention 2015 by Pamela Rutledge, PhD.
We live in the age of selfies. Is this a problem? No. On the contrary, selfies are instant visual communication, focusing on the process of life. They 'speak' to our brains on an emotional level, transmitting not just text but experience. They are also a new visual genre, distinct from all others in history. Portraiture is no longer restricted to the rich and famous and, for the first time in history, we are completely in charge of our own image. Selfies can be empowering and positive, inspiring personal change, increasing mindfulness and gratitude and enhancing social connection.
Overview of the media psychology certificate in Brand Psychology & Audience Engagement offered through Fielding Graduate University. Lead faculty Pamela Rutledge, PhD and Jerri Lynn Hogg, PhD
Redefining Learning Spaces: Online and Transmedia EducationPamela Rutledge
Presentation at APA National Convention 2015 in Toronto by Dr. Pamela Rutledge and Dr. Jerri Lynn Hogg.
Technology has changed the learning landscape. We can learn everywhere; it's time to teach everywhere too.
Psychology of Engagement through Audience Profiling Using PersonasPamela Rutledge
Using personas to craft experience: New technology has created a population that is not satisfied unless they can connect, interact, and collaborate. Personas are the starting point in developing a strategy for engaging your audience in ways that lay the foundation to better serve your audience through appropriate channels and messaging, build trust and establish a longer term relationship, focus efforts and expose internal conflicts and more effectively use resources. Panel presentation at APA National Convention, Washington DC 2014 with an overview of the persona development process.
Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive participatory story experience which expands reach, increases persuasion and buy-in and builds an adaptable structure for a more sustainable campaign.
SoMe Awards Presentation by Dr. Pamela Rutledge and Dr. Jerri Lynn Hogg on the science of audience engagement. Highlights persona development and role of deep metaphors for engagement.
A persona is a way of stepping out of your own perspective and cognitive biases to develop a more accurate and empathetic view of your customer or audience. Articulating a persona also exposes places where teams' visions don't align, at the product and even corporate level.
Content Analysis Overview for Persona DevelopmentPamela Rutledge
After developing an Ad Hoc persona as the core of your engagement strategy, it's important to test your assumptions against real people and real data. Content analysis is a methodology for evaluating text-based data that can be gathered from social media tools.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
From Selfies to Fan Experience: Research Interests - Pamela Rutledge
1. PA MELA R UTLEDGE, PHD
A Q U E S T I O N O F
RESEARCH
prutledge@fielding.edu
@pamelarutledge
2. Pamela Rutledge, PhD
• Areas of Interest:
• Multi-platform storytelling
• Brand psychology & brand story
• Positive psychology & media
experience
• Questions I ask:
• Where is the story?
• What needs are satisfied?
• What goals are at play?
• How can we understand the positive
side of media?
• Constructs:
• Empowerment, Agency, Engagement
(Flow),Presence
• Theoretical frameworks:
• Self-Determination Theory
• Social Influence
• Evolutionary Psychology
4. Media Psychology Research
• Media and technology consumption
happens in context
• Real world is messy and hard to measure
• Isolating variables means being aware of
potential interference and inherent
assumptions
CHALLENGES&OPPORTUNITIES
5. .
What Good Question?
1. Presents a clear and focused problem
2. Synthesizes multiple sources
3. Based on a theoretical model
4. Shapes the problem into a testable
hypothesis
6. Did You PhotoShop Your
Facebook Picture?
The Impact of Social Mediaon Self-Representationand Self-Image
Presented at APA
San Diego, 2010
7. Assumptions
• Theoretical:
• Social comparison is a automatic behavior
• Self-efficacy influences global self-image
• Environmental Influences
• Information is increasingly on-demand and self-
relevant
• Authenticity is valued
• Social media and interactive technology
change the locus of control
8. Hypotheses
• Due to the prevalence of “real people” on social
media, women will be more influenced by their
friends than celebrities
• Body image is related to self-esteem and self-
esteem is related to agency and competence.
Therefore, perceptions of technological
competence will be related to positive body image
9. Twilight: The Influence of Social
• Twilight had many fans
beyond the YA age
group.
• Often families/friends did not
understand the fan’s attraction
and interest.
• Theoretical assumptions
• Fan experience creates
affiliation
• Social connection and
affiliation establish norms for
groups
• Popularity provides social
proof of group value
10. Hypotheses
• Active membership (defined by posting and
commenting) would results in sense of social
support and normalize the fan’s experience
• Normalizing the fan experience would increase
self-acceptance
• Unexpected:
• Fans took new perspective on self and changed aspects of their
offline lives, such as working on relationships, getting new jobs, etc.
• Question:
• Was the impact of social support amplified by the Twilight message of
unconditional love and acceptance?
12. Theoretical Assumptions
• Self Determination Theory:
• Taking control of self image increases agency
• Selfies increase affiliation and connectedness
• Frequent use of technology increases mastery
• Achieving agency, connectedness and mastery
increases positive emotions
• Experiencing repeated positive emotions has a
cumulative effect (Upward Spiral of Positive
Emotions) and increases subjective well being
• Social value of authenticity shifts values
• Seeing an aspirational self is a pathway to cognitive
change
13. Pilot Study
• N=108
• Potential cognitive
bias?
• “my friends do it a lot,
but I don’t”
• Most common
reasons for taking
selfies:
• documenting events
• feeling good about looks
• entertainment value
(bored)
14. New Ways of Seeing Self
I always try to edit the perfect selfie. I try to remove the
acne or skin marks or flyaway hairs in an attempt to
portray myself in a film like glorification of my life.
It is a way to translate my image of myself to people
who only see me through unfiltered eyes.
I do not ignore that my appearance is imperfect, I just
show my personality bleeding through the blemishes to
make an outwardly beautiful person to reflect what I
hope is a kind soul I have inside.
15. In Progress Research Questions
• How do we understand selfies?
• Platform choices
• Demographics – meaning of social sharing
• Conscious goals for taking and posting
• Personality
• How do we meaningfully measure eudaimonic
versus hedonic experience of selfie-takingin the
social space?
• How does the meaning of self-portraiture change
over time with technology? How much does the
social zeitgeist influence behaviors?