February, the month of cheering and loving. We have compiled some conversation ideas for February, so you don’t have to!

1. February
The month of cheering and loving
We have compiled some conversation ideas for February,
so you don’t have to!

2. Discover. Distribute. Delight
February is the last official winter month of the year.
It is an action packed month with various mega events across categories to set the tempo
and multiple parties vying for users’ attention.
There is no dearth of opportunities to strike relevant conversations with your users.
Break the clutter with meaningful, entertaining content and you’ll do just fine.
Here are some thought starters for you.

3. Discover. Distribute. DelightDiscover. Distribute. Delight
Valentine’s Day
While it does not come as a surprise to most of
us, valentine’s day searches surpass all other
searches by a huge margin.
“Valentine’s day images”, “valentine day sms”,
“Valentine’s day ideas” are some of the most
searched terms.
The increase in searches starts around 6th Feb
and is over by 15th.
Brands can help their users plan a perfect
valentine’s day by suggesting various ideas

4. Discover. Distribute. Delight
ICC Cricket World Cup
ICC Cricket World Cup is upon us.
In our cricket crazy country, there is no way that you can be untouched by the sport.
While there is a lot of buzz around the world cup throughout the tournament, typically, the interest and the
searches increases around the beginning of the tournament, then drops a little and then surges around the quarter
finals and peaks during the finals.
The pattern of the search is very different when India does poorly and is ousted mid-tournament.
But the highlight of the tournament would be on 15-Feb-2015 when India plays against Pakistan

5. Discover. Distribute. Delight
Acche Din- Union Budget 2015
Come 28th Feb and Modi led NDA government
will present its first full fledged Budget on the
floor of the house
There is already a lot of excitement and
speculation regarding this budget in the market
Search terms like “Budget Highlights”, “ Income
Tax”, “ Budget News” go through the roof. This is
a great conversation for brands to tap into. Users
are typically looking for an easy way to
understand the budget and how it affects their
life and help the country grow.
Brands can form an easy to understand budget
series or link to some great budget tools to
meaningfully engage with the audience

6. Discover. Distribute. Delight
Award Season
Filmafare awards and Oscars are two of the
biggest award nights of the year for India.
Though the searches for filmfare come from
across the country, searches for Oscars are
restricted to the metros.
A lot of conversation areas arise from the award
nights. Fashion, gossip, red carpet events, style
are some of the topics of interest.
Brands can spark interesting conversation
around awards and also hold some contests
around the same.

7. Discover. Distribute. Delight
Calendar Events
There are some great events lined up this
month to engage with your users. While
Cricket World Cup will dominate the month,
there are Goa Carnival and Jaisalmer Desert
festival to enjoy those long weekends. There
is also World Cancer day which is an
important day to raise awareness. There are
also a lot of fun days in Feb such as Random
Acts of Kindness Day. Get access to an
exhaustive editorial calendar on Scatter