Download to read offline
Uploaded byAlex Milo, CSCP, CPL
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social Media Effectively
The document discusses best practices for B2B social media marketing, emphasizing the need to tailor content for decision makers and influencers, and the importance of choosing effective platforms like LinkedIn over Facebook. It highlights the significance of collecting market intelligence through blogging and maintaining a consistent social media presence. The author, Alex Milo, is an experienced B2B copywriter and consultant specializing in strategies for the transportation and logistics sectors.
More Related Content
![Bridge The Trust Divide [Infographic]](https://cdn.slidesharecdn.com/ss_thumbnails/photographic-infographic-trust-campaign-hub-170922163857-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social Media Effectively
Does Social Media Really Work for B2B: How B2B Businesses Can Employ Social Media Effectively
- 2. Employ Social Media… justnotlike B2C B2B Copywrting & Consulting 2
- 3. Develop & Distribute Content… -Jonah Peretti BuzzFeed Founder B2B Copywrting & Consulting 3
- 4. BeginWithThe End InMind -Stephen Covey First examine your overall marketing strategy… • Which form of marketing best suits marketing of your products or services? Display, voice, video? • Should you target key decision makers or tailor your social media campaign to all influencers? • Where in the buying process does social fit best? B2B Copywrting & Consulting 4
- 5. Follow theTrend… Certain platformslend themselves more to B2B than B2C… the most popular platforms that work for B2C don't get the same results in B2B • 29% of marketers found Facebook to be effective in their marketing.* • 72% of B2B marketers expect to make more use of LinkedIn* • 57% of B2B marketers plan to increase marketing with Google+ * • 71% of B2B marketers say they intend to increase their use of blogging.* (*Social Media Social Media Report, 2013) B2B Copywrting & Consulting 5
- 6. ChooseYourTrend Carefully… More people useFacebook andTwitter BUT… LinkedIn is 300% more effective! B2B Copywriting & Consulting 6 Sylvia Jensen, Director of EMEA Marketing Eloqua
- 7. Collect Market Intelligenceto “Enhance” Engagement • What keeps prospects/customers up at night? • Likes • Dislikes • Emerging trends • Blogging is probably the best means of gaining this type of market intelligence. • What language do prospects use? B2B Copywrting & Consulting 7
- 8. Social Media Maintenance Realize benefitsby investing as little as 6 hours/week. B2B Copywrting & Consulting 8
- 9. Selective Social MediaWorkswith B2B • Distribute content… tailored to decision makers & influencers • Don’t think B2C… publish where B2B prospects gather • Collect social media “intel” to engage with “informed" content B2B Copywrting & Consulting 9
- 10. Why B2B BusinessesShould Exploit Social Media NOW • The media have changed, but marketing fundamentals haven't. • Businesses still need to build brand, generate leads & engage customers. B2B Copywriting & Consulting 10 Social Media Works It’s that S.I.M.P.L.E.
- 11. CallAlex Milo @256-886-4684 to Find Out More About How to Effectively Employ Social Media For B2B B2B Copywrting & Consulting 11
- 12. B2B Copywrting &Consulting 12 This presentation was created by: Alex Milo B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies” Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time consulting and writing B2B marketing content helping transportation and logistics companies develop and implement their social media strategies. He's also a certified professional logistician. He has over 25 years of transportation and logistics experience, having worked in operational, customer service, and business development positions. Connect with Alex on: LinkedIn Google+ www.b2bcopywriting-alexmilo.com ABOUT