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What do employers want from training and elearning? Darren Sidnick Head of Innovation & Research http://www.learndirect.co.uk/ www.darrensidnick.blogspot.com
Overall, the skills employers believe to be lacking are most frequently technical and practical. Customer handling skills, communication skills (particularly oral), team working and problem solving skills were also commonly cited ,[object Object]
Source: Business Brand Tracker, Oct 2006, BMG Research All businesses All businesses – by company size Almost half of all businesses have arranged or paid for training in the last 12 months, or almost all large businesses
Source: Business Brand Tracker, Oct 2006, BMG Research Interestingly, larger companies place more importance on cost than smaller businesses when sourcing a provider Q: When choosing an external training provider for any type of training, what are the three main factors that you look for
Q15/16: Could you just confirm, has your company undertaken training by e-learning in the last 12 months? Q19 How much have you spent on e-learning in the last 12 months (Base: All who used elearning provider 122) Q25:  Why has nobody in your company undertaken e-learning in the last twelve months? Bases: all who did not say Didn’t have a training need at Q25 (311) Have you undertaken/considered e-learning in the last 12 months? Nov/Dec 07 Jun/Jul 07 Consideration of e-learning is on the increase, driven by people feeling much more comfortable with the concept – 25% versus 5% Undertaken Source: Ufi/learndirect Brand Tracker 2007 18% SME 7% LE 26% SME 63% LE 29% 18% Would not Jun/Jul Nov/Dec 30% 52% 36% Comfortable 35% Prefer not to 18 % Considered 25% No 57 % Undertaken 18% Considered 5% No 77%
Source: Business Brand Tracker, Oct 2006, BMG Research Benefits of e-learning The basic problem remains that employers are uninformed about e-learning. 60% could not state what the benefits of the medium were!  Q: What do you perceive to be the benefits of e-learning?
Need to be promoting a range of strengths
1 in 10 online   3% of lowest income groups online Young, rich, male 7% of Board Directors saw web as strategic issue High internet prices 1999
2006 Ecommerce sales rising 75%  of companies had broadband (05) 98%  of companies had a website (05) SMEs  closing the gap with Large Organisations 2008 64% online 90% broadband 75% digital TV 87% mobile C2/D/Es  are fastest group online (also 68% buy online)
NVQs Engagement Learning Evidence Course Builder Assessment Profiler
Learning Through Work ,[object Object],[object Object],[object Object],[object Object]
Further discussion on my blog darrensidnick.blogspot.com Any questions?

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What employers want from training and elearning

  • 1. What do employers want from training and elearning? Darren Sidnick Head of Innovation & Research http://www.learndirect.co.uk/ www.darrensidnick.blogspot.com
  • 2.
  • 3. Source: Business Brand Tracker, Oct 2006, BMG Research All businesses All businesses – by company size Almost half of all businesses have arranged or paid for training in the last 12 months, or almost all large businesses
  • 4. Source: Business Brand Tracker, Oct 2006, BMG Research Interestingly, larger companies place more importance on cost than smaller businesses when sourcing a provider Q: When choosing an external training provider for any type of training, what are the three main factors that you look for
  • 5. Q15/16: Could you just confirm, has your company undertaken training by e-learning in the last 12 months? Q19 How much have you spent on e-learning in the last 12 months (Base: All who used elearning provider 122) Q25: Why has nobody in your company undertaken e-learning in the last twelve months? Bases: all who did not say Didn’t have a training need at Q25 (311) Have you undertaken/considered e-learning in the last 12 months? Nov/Dec 07 Jun/Jul 07 Consideration of e-learning is on the increase, driven by people feeling much more comfortable with the concept – 25% versus 5% Undertaken Source: Ufi/learndirect Brand Tracker 2007 18% SME 7% LE 26% SME 63% LE 29% 18% Would not Jun/Jul Nov/Dec 30% 52% 36% Comfortable 35% Prefer not to 18 % Considered 25% No 57 % Undertaken 18% Considered 5% No 77%
  • 6. Source: Business Brand Tracker, Oct 2006, BMG Research Benefits of e-learning The basic problem remains that employers are uninformed about e-learning. 60% could not state what the benefits of the medium were! Q: What do you perceive to be the benefits of e-learning?
  • 7. Need to be promoting a range of strengths
  • 8. 1 in 10 online 3% of lowest income groups online Young, rich, male 7% of Board Directors saw web as strategic issue High internet prices 1999
  • 9. 2006 Ecommerce sales rising 75% of companies had broadband (05) 98% of companies had a website (05) SMEs closing the gap with Large Organisations 2008 64% online 90% broadband 75% digital TV 87% mobile C2/D/Es are fastest group online (also 68% buy online)
  • 10. NVQs Engagement Learning Evidence Course Builder Assessment Profiler
  • 11.
  • 12. Further discussion on my blog darrensidnick.blogspot.com Any questions?

Editor's Notes

  1. Likewise Ufi’s offer has changed….. 2 factors have been at the heart of determining what we do: 1) Learners use of technology (and/or how far we can educate learners to use the technologies) 2) Policy environment around skills, and linked to this - the curriculum areas we wanted to develop. How much do you know about Ufi? Describe some details….. Largest single provider of learning and skills within UK Biggest elearning organisation outside China created in 1998 to deliver the government’s concept of the “university for industry” launched learndirect centre network in 2000 Ufi Mission is around transforming skills and employability through technology (hard to reach/pre level 2 learner focus) 770 centres 600 courses Quality 2 85% brand recognition Technology provides the solution to the issue