The document summarizes the results of a study conducted by InSites Consulting in 16 countries in 2011 with 4,065 respondents aged 15-25. It finds that Generation Y respondents most frequently recalled extreme experiences, graduation, their first kiss, moving, and their parents' divorce as very memorable life events. The study also found that a personal finance management tool helped a bank double its Generation Y customer base and increase other metrics like loan approvals and cross-selling. Finally, the document discusses InSites Consulting's work with clients including running a global online soccer contest.

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12. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
@joeri_insites

16. #146

20. @joeri_insites

27. R2=.57
R2=.62
R2=.74
InSites Consulting Brand Model tested by path analysis

29. Real
Insert movie Adidas

31. //Authenticity for
Generation Y
Real

32. Real

33. © InSites Consulting
[client
logo]
InSites corporate presentation
33

34. © InSites Consulting
[client
logo]
InSites corporate presentation
34

35. Personal finance management tool “TIM”

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47. @joeri_insites
@joeri_insites

49. @joeri_insites
@joeri_insites

55. Page 55

56. Page 56

57. Page 57

58. Page 58

59. Results
• The bank doubled its Gen Y customer base from 2011
• The daily rate of cards sale increased by 58% in the first 6
months from the launch (the double vs 2009)
• 12 times more ST loan approval procedures initiated than
weekly average 2010
• 10% more cross selling than in 2011

61. Real

62. @joeri_insites

63. @joeri_insites

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74. // I WILL NEVER FORGET THE DAY…
When I was
dumped by my
partner
Extreme experience (e.g.
skydiving, mount climbing)
Graduated
Meeting the
love of my life
Surprise
Becoming a
sport champion
My first kiss
Death of a person
close to me
N = 40
Happiness
Anger
N = 156
N = 13
Got my driving license
When I got in a
fight
Fear
Disgust
N = 30
N = 14
New school
Sadness
N = 93
Encountered
aggression
Parents got
divorced
Moved
Discovered I had no
real friends when I
needed them most
Was
Being dumped by my
diagnosed with
boy/girl friend
a serious
illness
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.

76. Happy
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77. Happy
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79. Together we
have saved
over ….€
this week

81. @joeri_insites

82. Self
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Insert movie rorschach U by Kotex

83. Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best against the best
Over 150,000 soccer players!
@joeri_insites

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93. @joeri_insites