This document discusses going mobile and what it takes to build mobile applications. It notes that more people will use mobile phones than PCs to access the internet, and by 2015 there will be one mobile device per person. Companies need mobile applications to stay connected to customers who expect to access information and conduct transactions anywhere, anytime. Special features of mobile devices provide opportunities to interact with customers in new ways. The document asks questions about management, organization and technology issues in building mobile apps, how user requirements differ from traditional systems, and how business processes changed for USAA after deploying mobile apps.

1. INFORMATION SYSTEMS & ELECTRONIC COMMERCE
– GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
Case Study
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Prepared by:
Ismail Bin Mahedin (P13D122P)
Samat Haron Bin Joll (P13D123P)
Hjh Sulzarina Bt Hj. Mohamed (P13D119P)
Dayang Suhana Bt Awang Bujang (P13D152P)

2. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST
5083
WHAT DOES IT TAKE TO GO MOBILE?
Summary of Case Study
More people will use their
mobile phones than PCs
to go online. There will be
one mobile device for
every person by 2015.
Customers expect or
demand to be able to use
a mobile device to obtain
information or problem a
transaction anywhere and
any time. So, if a company
wants to stay connected to
its customers, it needs
mobile device.
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3. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST
5083
WHAT DOES IT TAKE TO GO MOBILE?
Special features on mobile
devices such as location-
based services that give
potential to interact with
customers in meaningful
new way. There are multiple
mobile platforms to work
with eg. iPhone, Android,
Windows Phone and
Blackberry.
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4. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
Question 1. What management, organization, and
technology issues need to be addressed when
building mobile applications?
Question 2. How does use requirement definition for
mobile applications differ from that in traditional
systems analysis?
Question 3. Describe the business processes
changed by USAA’s mobile applications before
and after the applications were deployed?
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CASE STUDY QUESTIONS

5. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST
5083
WHAT DOES IT TAKE TO GO MOBILE?
Question 1. What management, organization, and
technology issues need to be addressed when
building mobile applications?
The Management Issues are as follow:-
(a) Mobile strategy in selecting mobile devices,
operating system and applications
(b) Mobile platform, operating system and
applications which suitable with capability and
business needs.
The skill and capability of users by conducting
training and so on.
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6. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST
5083
WHAT DOES IT TAKE TO GO MOBILE?
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Research and studying customers mobile
behaviour are:-
(a) How they use their mobile devices while shopping
and researching brands.
(b) What information do they want about the brand,
product features, product reviews, or retail store
locations.
Organization Issues
Change of business objective and business
process
i. he firm needs to change their business objective
and business process

7. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
Continue
ii. It’s important to understand how, why and where
customers use mobile devices and how these mobile
experience change business interactions with
customers.
Change of employees working culture
i. By changing business objective and new business
process, that will be created a new culture in the
organization.
ii. The organization needs to organize and manage
employees needs to accept the new culture.
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8. Technology Issues
Choose devices and applications to fulfill customers needs.
i. The customer wants to be to look at product on his or her mobile device and see
the same information on that device as that person would obtain in the store, plus
some additional information such as consumer reviews.
ii. Ability to streamline processes and be more portable and enhanced capabilities
such as touch interfaces, location and mapping features, alerts, texting, cameras,
and video functionally.
ii. If not designed properly, it will be inefficient processes or fail to deliver benefits.

9. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
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Question 2. How does user requirement definition for
mobile applications differ from that in traditional systems
analysis?
User requirement definition for mobile applications are differ
from that in traditional systems analysis are as follows:-
(a) Requirements analysis also called requirements
engineering, is the process of determining user
expectations for a new or modified product.
(b) Requirements and mobile experts said there are three
critical issues that are unique to mobile apps and should
be addressed in the requirements phase:-

10. (a) Choosing a plat form
(b) Security
(c) Usability
Choosing a plat form
(i) When defining mobile app requirements, teams,
first need to determine which hardware and
operating system to application will run on.
(ii) This is not applicable for developing
enterprise desktop applications. If the organization
uses Windows desktops, the application is built to
run on Windows.
(iii) For mobile applications; many
organizations allow employees to access corporate
resources from their own mobile devices.

11. Security
(i) Security requirements for mobile apps are not the
same as those for enterprise apps. That’s because
people are regularly taking sensitive data outside the
corporation. Not only are they exchanging data on
insecure networks, the devices themselves tend to be
insecure and tend to get lost.
(ii) A number of requirements must have address how
data will be protected. For example how customer
ensure that data remains secured on a device that the
organization does not their own? How do the
customers wipe that data without touching personal
data? How do the customers maintain visibility of
corporate data without visibility of personal data?
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12. Usability
(i) Regardless, your requirements must strike a balance
between protecting data and maintaining user-
friendliness. The application developer must make
sure that security requirements aren’t making the
user experience awful.
(ii) It could even spell success or failure of an app. The
user experience will be mirrored by the rating of the
app in the app store, and negative ratings can be the
source of significant sales losses.

13. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST
5083
WHAT DOES IT TAKE TO GO MOBILE?
Question 3.Describe the business processes
changed by USAA’s mobile applications before
and after the applications were deployed?
The business processes changed by USAA’s mobile
applications before and after the applications were
deployed are as follows:-
(a) Auto Insurance app (accident report and claims app).
Customers are able to snap a photo and submit a
claim directly from the site. Able to send geographic
information system (GIS) data to a towing service and
display nearby car rental location.
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14. (b) Banking application
Customer can capture an image of a check and submit
to the bank then money is instantly deposited to
accounts.Eliminate labour and processing expense and
time to mail the check.
(c) Display features
Display loan and credit card balances, shopping
services, homeowners and auto insurance policy
information,Home Circle and Auto Circle buying
services, retirement products and information, ATM
and taxi locaters.
(c) Communication features
Lets users see what others are posting about
ASAA on twitter, Facebook and You Tube. 14

15. THANK
YOU
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