This document discusses the issues involved with developing mobile applications. It addresses three main questions: 1) The management, organization, and technology issues that must be considered when building mobile apps. 2) How user requirements definition differs between mobile and traditional systems. 3) How USAA's business processes changed before and after deploying mobile apps, such as allowing claims submissions and check deposits from mobile devices.

1. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
ASSIGNMENT 6 – CASE STUDY 1
TITLE: WHAT DOES IT TAKE TO GO MOBILE?
LECTURER: PROFESSOR DR. RUSLI ABDULLAH
(email: rusli@upm.edu.my)
GROUP 13 Matrix No:
1. Hj Nasseruddin Bin Hj Abdul Jabar - P13D142P
2. Hj Zulkifflee Bin Hj Sofee - P13D136P
3. Chong Min Fatt - P13D154P
Prepared by: Hj Zulkifflee
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2. • Questions:-
• Question 1. What management, organization,
and technology issues need to be addressed when
building mobile applications?
• Question 2. How does use requirement
definition for mobile applications differ from that in
traditional systems analysis?
• Question 3. Describe the business processes
changed by USAA’s mobile applications before and
after the applications were deployed?
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

3. Background
More people will use their mobile phones than PCs
to go online. There will be one mobile device for
every person by 2015. Customers expect or demand
to be able to use a mobile device to obtain
information or problem a transaction anywhere and
any time. So, if a company wants to stay connected
to its customers, it needs mobile device.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

4. Background Continue:-
Special features on mobile devices such as location-
based services that give potential to interact with
customers in meaningful new way. There are multiple
mobile platforms to work with eg. iPhone, Android,
Windows Phone and Blackberry.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

5. Question 1. What management, organization, and
technology issues need to be addressed when building
mobile applications?
The Management Issues are as follow:-
(a) Mobile strategy in selecting mobile devices, operating
system and applications
(b) Mobile platform, operating system and applications
which suitable with capability and business needs.
The skill and capability of users by conducting training and
so on.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
Research and studying customers mobile behaviour are:-
(a) How they use their mobile devices while shopping and
researching brands.
(b) What information do they want about the brand,
product features, product reviews, or retail store
locations.
Organization Issues
Change of business objective and business process
i. he firm needs to change their business objective and
business process

7. Continue
ii. It’s important to understand how, why and where
customers use mobile devices and how these mobile
experience change business interactions with customers.
Change of employees working culture
i. By changing business objective and new business process,
that will be created a new culture in the organization.
ii. The organization needs to organize and manage
employees needs to accept the new culture.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

8. Technology Issues
Choose devices and applications to fulfill customers needs.
i. The customer wants to be to look at product on his or her mobile
device and see the same information on that device as that person
would obtain in the store, plus some additional information such as
consumer reviews.
ii. Ability to streamline processes and be more portable and enhanced
capabilities such as touch interfaces, location and mapping features,
alerts, texting, cameras, and video functionally.
ii. If not designed properly, it will be inefficient processes or fail to
deliver benefits.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
Question 2. How does user requirement definition for
mobile applications differ from that in traditional systems
analysis?
User requirement definition for mobile applications are differ
from that in traditional systems analysis are as follows:-
(a) Requirements analysis also called requirements
engineering, is the process of determining user
expectations for a new or modified product.
(b) Requirements and mobile experts said there are three
critical issues that are unique to mobile apps and should
be addressed in the requirements phase:-

10. (a) Choosing a plat form
(b) Security
(c) Usability
Choosing a plat form
(i) When defining mobile app requirements, teams, first need to
determine which hardware and operating system to application
will run on.
(ii) This is not applicable for developing enterprise desktop
applications. If the organization uses Windows desktops, the
application is built to run on Windows.
(iii)For mobile applications; many organizations allow employees
to access corporate resources from their own mobile devices.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

11. Security
(i) Security requirements for mobile apps are not the same as
those for enterprise apps. That’s because people are
regularly taking sensitive data outside the corporation. Not
only are they exchanging data on insecure networks, the
devices themselves tend to be insecure and tend to get
lost.
(ii) A number of requirements must have address how data
will be protected. For example how customer ensure that
data remains secured on a device that the organization
does not their own? How do the customers wipe that data
without touching personal data? How do the customers
maintain visibility of corporate data without visibility of
personal data?
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

12. Usability
(i) Regardless, your requirements must strike a balance
between protecting data and maintaining user-friendliness.
The application developer must make sure that security
requirements aren’t making the user experience awful.
(ii) It could even spell success or failure of an app. The user
experience will be mirrored by the rating of the app in the
app store, and negative ratings can be the source of
significant sales losses.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

13. • Question 3.Describe the business processes changed by
USAA’s mobile applications before and after the
applications were deployed?
The business processes changed by USAA’s mobile applications
before and after the applications were deployed are as follows:-
(a) Auto Insurance app (accident report and claims app).
Customers are able to snap a photo and submit a claim directly
from the site. Able to send geographic information system (GIS)
data to a towing service and display nearby car rental location.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

14. (b)Banking application
Customer can capture an image of a check and submit to the bank
then money is instantly deposited to accounts.Eliminate labour and
processing expense and time to mail the check.
(c) Display features
Display loan and credit card balances, shopping services,
homeowners and auto insurance policy information,Home Circle
and Auto Circle buying services, retirement products and
information, ATM and taxi locaters.
(c) Communication features
Lets users see what others are posting about ASAA on twitter,
Facebook and You Tube.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
WHAT DOES IT TAKE TO GO MOBILE?
THANK YOU
• PREPARED BY GROUP 13:
HAJI ZULKIFFLEE BIN HAJI SOFEE - P13D136P
HAJI NASSERUDDIN BIN HAJI ABDUL JABAR - P13D142P
CHONG MIN FATT - P13D154P