This document summarizes a presentation about taking B2B conversations online using Twitter. The presentation addressed common misconceptions about social media, such as it only being for consumer marketing. It provided examples of how B2B companies can use Twitter, including sharing content, listening to discussions, and collaborating. Specific case studies were presented, such as an airport library using Twitter to promote culture abroad, two companies collaborating on innovation topics, and a company crowdsourcing photos for a magazine cover. The overall message was that social media can be effectively used for B2B purposes when done strategically.