A product manager is responsible for delivering solutions to meet market needs by identifying opportunities, defining products and features, launching products, and overseeing products in the market. They must ensure products are successfully brought to market and maximize profits. Key duties include generating sales leads, managing the product brand and profit/loss, introducing new products, and retiring unsuccessful products. Product managers work cross-functionally with teams like engineering, marketing, sales and rely on strong communication, accountability and trust. They use tools like roadmaps, scorecards and launch plans to manage the product lifecycle from concept to retirement. The role requires a blend of domain knowledge, business skills, communication abilities and a customer-centric, innovative mindset.

1. What does a
Product Manager do?
Anthony Mitchell
linkedin.com/in/anthonymitchell3

2. Outline
> What is Product Management?
> What does a Product Manager do?
> How do Product Managers succeed?
> What does it take to be a Product
Manager?
> Bonus Question*

3. What is
Product
Management?
Hint:The goal of Product Management is to avoid this scenario

4. What is
Product
Management?
>Product Management is both a strategic and
business-oriented role, focused on delivering
solutions to market needs.
>Identify profitable opportunities that meet
market needs
>Define then deliver products & solutions that
meet those needs
>Launch products & solutions into the market
>Oversee products in the market
>Sunset products that no longer meet market
needs

5. Product
Launch
Knowledge
Management
& Training
Client
Services
Product
Marketing
Product
Develop-
ment
Quality
Assurance
Risk
Manage-
ment
Market
Analysis
Product
Documentation
Implementation &
Project Mgmt
Client
Support
Tools,
Systems,
Process
Validation
Marketing
Consulting
Services
Reporting/
Analytics
Roadmap
Planning
Regulatory
Concerns
Release
Planning
Training
Coding and
Testing
Sales
Story
Development/
Backlog
Beta
Clients
Customers
Business
Strategy
Business
Analyst
Input
What does a
Product
Manager do?
Must meet market needs and actually make it to market

6. What else does
a Product
Manager do?
 Generates & nurtures sales leads
 Manages company & product brand
 Responsible for the profit & loss of the product
 Brings new products to life... maximizes profits
in existing products...retires unsuccessful
products
 Champions the product, internally and
externally

7. How do
Product
Managers
succeed? People Processes Tools

8. People
Product
Management
Sales
Finance
Customer
Service
Operations
Engineering
R&D
Legal
Marketing
Success Factors:
> Communication
> Trust
> Accountability
Product Managers are the glue that hold it all together

9. Product
Lifecycle
Management
Process
Vision
Concept
Planning
Design
Develop-
ment
Verification
&Validation
Release &
Launch
Support
Patch
Mgt.
Retirement

10. KeyTools for
Product
Managers
ALMTool Launch Plan
Scorecards Meetings

11. What does it
take to be a
Product
Manager?
Domain
Knowledge
PLM Functional
Skills
Industry
Knowledge
Communication
Skills
Innovation
Orientation
Business SkillsIntegrity
Self Confidence
Networking &
Influencing
Ability
Customer
Orientation
Decision
Making Skills
Multitasking is in our DNA

12. Who wants to be a
Product Manager?
*Bonus
Question