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Product Management
Created By: Soumya De
Designation: Tech Lead
Product Management
Product management is the job
of looking after a
specific product within a business.
That means coming up with
a product strategy (vision),
thinking about what to build
(Product Development –
(design)), and working out how
to market and sell
the product (Product Marketing –
(execution)).
Product Management
Product Management
Traditional Vs Agile Product Development Methodology
Waterfall Vs Agile Product Development Methodology
Waterfall Vs Agile Methodology
Waterfall Vs Agile Methodology
Product Management
Product Management
What is Product Management?
If you don’t,
you will end up
building
products that
customers
don’t
need/want. So
many product
managers still
don’t listen to
their
customers.
Mainly focus
on your
customers
problems
Listen to the
Customers
Your
customer’s
are the least
qualified
when it comes
to giving
solutions.
Mainly when
it comes to
giving
solutions
Don’t Listen
to the
Customers
But to make
sure you’re
implementing
the BEST one
for customers.
Your job is not
to come up
with all the
best ideas
Be a Thief
I view it as a
User Test that
I can learn
from.
Mainly when a
competitor
launches a new
feature
Watch the
competition
Because it might
not be the best
solution.
It’s too easy to
simply follow
the
competition
into building
something
SHINY
But don’t
blindly watch
the
competition
Is it valuable
enough for
customers to
pay for it?
Don’t forget
to ask most
fundamental
questions
Get paid
You need to appeal
to the emotional
and social needs of
your customer.
There are times
when we must
trust that what we
are doing is right –
this is evidenced
in customer
loyalty
Stop worrying
about getting
paid
Remove
obstacles and
make decisions
& make them
fast.
Every time you put
off a decision , you
are destroying
value.
Speed Up
It is to solve
our
customer’s
problems.
Our job is not to
make people
happy.
Say No
It may be from
some one we
don’t like or
because we are
protecting the
Team.
Be open to
suggestions
even if they
are hard to
accept.
Don’t Say No
This means be
extremely
focused to solve
customer’s
problems.
Product
Managers need
to be obsessed
with their
customers.
Be a Visionary
This means be
extremely
focused to solve
customer’s
problems but
don’t think like
a customer.
A Product
Manager can’t
BE the
customer.
Don’t Be a
Visionary
Major Components Of Product Management
In Product Management
Product Management
New Product Development Life Cycle
Components Required For Successful New Product Development
* NPD : New Product Development
How to Manage Product Development Risk
Attributes of Successful Product Managers
• Focus to make every single detail perfect. And you have to limit
the number of details.
• Minimal Viable Product (MVP) :
• Metrics is important since we can’t
fix what we don’t measure.
Key Skills Required For Product Manager
Vision
• Formulate your vision
– Audience you are targeting
– Distinct problem you are solving
– Unique solution that will win the
market
• Evangelize the vision to
your team
– Start by building strong conviction in
yourself
– Craft your vision into a compelling
narrative
– Deliver the narrative continuously
Design
• Determine the right
feature set
– To achieve a 10x improvement over
existing solutions
– Feature prioritization is a balance between
art and science
• Collaborate with your
designer
– Ensure the user experience appropriately
delivers on the vision and core differentiation
• Author detailed
specifications
– Guide developers to efficiently implement
the final design
Execution
• Drive project management
– Break down the roadmap into concrete tasks
– Track progress of tasks
– Triage bugs and feature suggestions
• Be resourceful to resolve any
blockers
– Fill in gaps in resources
– Resolve open issues
– Respond to industry changes, competitors,
customers
• Improve execution cadence
– Seek ways to improve team performance
Product Centric Vs Customer Centric
A product centric company will
place all of its focus on
a product and try to sell that
individual product to as
many people as it possibly can.
A customer centric company will
focus on one sole customer and try to
sell that individual customer as many
services as it can.
Human Centered Design (HCD) Model ( Concept of DevOps )
How to Manage as a Product Manager
Risk Management In Product Development Life Cycle
We follow this DevOps continuous cycle to mitigate risk and keep the Product working and error free.
Product Management
Product Management
Five Events In Scrum Framework
How Scrum Help Turn Around Our Development Process
An Agile Product Development Methodology
Managing The Agile Product Development Life Cycle
Product Management
The Four Pillars Of Agile Development Methodologies - Product
Development
Advantages of Agile Product Methodology for Fast Growing Startups &
Enterprises
Advantages of Agile Product Methodology for Fast Growing Startups &
Enterprises
Product Management

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Product Management

  • 1. Product Management Created By: Soumya De Designation: Tech Lead
  • 2. Product Management Product management is the job of looking after a specific product within a business. That means coming up with a product strategy (vision), thinking about what to build (Product Development – (design)), and working out how to market and sell the product (Product Marketing – (execution)).
  • 5. Traditional Vs Agile Product Development Methodology
  • 6. Waterfall Vs Agile Product Development Methodology
  • 7. Waterfall Vs Agile Methodology
  • 8. Waterfall Vs Agile Methodology
  • 11. What is Product Management? If you don’t, you will end up building products that customers don’t need/want. So many product managers still don’t listen to their customers. Mainly focus on your customers problems Listen to the Customers Your customer’s are the least qualified when it comes to giving solutions. Mainly when it comes to giving solutions Don’t Listen to the Customers
  • 12. But to make sure you’re implementing the BEST one for customers. Your job is not to come up with all the best ideas Be a Thief
  • 13. I view it as a User Test that I can learn from. Mainly when a competitor launches a new feature Watch the competition Because it might not be the best solution. It’s too easy to simply follow the competition into building something SHINY But don’t blindly watch the competition
  • 14. Is it valuable enough for customers to pay for it? Don’t forget to ask most fundamental questions Get paid You need to appeal to the emotional and social needs of your customer. There are times when we must trust that what we are doing is right – this is evidenced in customer loyalty Stop worrying about getting paid
  • 15. Remove obstacles and make decisions & make them fast. Every time you put off a decision , you are destroying value. Speed Up
  • 16. It is to solve our customer’s problems. Our job is not to make people happy. Say No It may be from some one we don’t like or because we are protecting the Team. Be open to suggestions even if they are hard to accept. Don’t Say No
  • 17. This means be extremely focused to solve customer’s problems. Product Managers need to be obsessed with their customers. Be a Visionary This means be extremely focused to solve customer’s problems but don’t think like a customer. A Product Manager can’t BE the customer. Don’t Be a Visionary
  • 18. Major Components Of Product Management
  • 22. Components Required For Successful New Product Development * NPD : New Product Development
  • 23. How to Manage Product Development Risk
  • 24. Attributes of Successful Product Managers • Focus to make every single detail perfect. And you have to limit the number of details. • Minimal Viable Product (MVP) : • Metrics is important since we can’t fix what we don’t measure.
  • 25. Key Skills Required For Product Manager
  • 26. Vision • Formulate your vision – Audience you are targeting – Distinct problem you are solving – Unique solution that will win the market • Evangelize the vision to your team – Start by building strong conviction in yourself – Craft your vision into a compelling narrative – Deliver the narrative continuously Design • Determine the right feature set – To achieve a 10x improvement over existing solutions – Feature prioritization is a balance between art and science • Collaborate with your designer – Ensure the user experience appropriately delivers on the vision and core differentiation • Author detailed specifications – Guide developers to efficiently implement the final design Execution • Drive project management – Break down the roadmap into concrete tasks – Track progress of tasks – Triage bugs and feature suggestions • Be resourceful to resolve any blockers – Fill in gaps in resources – Resolve open issues – Respond to industry changes, competitors, customers • Improve execution cadence – Seek ways to improve team performance
  • 27. Product Centric Vs Customer Centric A product centric company will place all of its focus on a product and try to sell that individual product to as many people as it possibly can. A customer centric company will focus on one sole customer and try to sell that individual customer as many services as it can.
  • 28. Human Centered Design (HCD) Model ( Concept of DevOps )
  • 29. How to Manage as a Product Manager
  • 30. Risk Management In Product Development Life Cycle We follow this DevOps continuous cycle to mitigate risk and keep the Product working and error free.
  • 33. Five Events In Scrum Framework
  • 34. How Scrum Help Turn Around Our Development Process
  • 35. An Agile Product Development Methodology
  • 36. Managing The Agile Product Development Life Cycle
  • 38. The Four Pillars Of Agile Development Methodologies - Product Development
  • 39. Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises
  • 40. Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises