Three levels of products
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DSPMThe document discusses the three levels of a product: the core product, actual product, and augmented product. The core product is the intangible benefit, like communication for the Nokia N8. The actual product is the tangible parts, such as the Nokia N8's 12MP camera and physical specifications. The augmented product includes extra services, like the Nokia N8's warranty, delivery options, and after sales support.
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The document discusses various concepts related to products, product classification, and product mix strategies for fast-moving consumer goods (FMCG) companies. It defines core product, tangible specifications, and augmented features. Products are classified as durable or non-durable. Non-durables include FMCG which are further divided into staples, impulse, and emergency goods. FMCG companies focus on high volumes and low margins through extensive distribution networks. Product mix refers to a company's product lines and items offered. Strategies for FMCG include multi-branding, product flanking, brand extensions, building new product lines, and new product development.
Presentation on product levels, product mix, Consumer goods classification,Br...
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This document discusses five levels of consumer goods products: core benefit, basic product, expected product, augmented product, and potential product. It also covers consumer goods classification, product mix decisions, and brand strategy decisions. Specifically, it defines the five product levels as (1) core benefits, (2) basic products that turn core benefits into goods, (3) expected products with buyer-expected attributes, (4) augmented products that exceed customer expectations, and (5) potential products that include all possible augmentations. It then provides mobile phones as an example to illustrate the five levels.Aaker Brand Equity Model
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The document provides an overview of Nokia Corporation including its history, products, financials, acquisitions, marketing strategies, and production units. Nokia was founded in 1865 and is now a multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's transition from paper and rubber products to becoming the world's largest mobile phone manufacturer.
Rink compleate
The document provides an acknowledgement and thanks to those who helped complete a paper. It expresses gratitude to God and thanks the supervisor, Mr. Tanveer Alam, for his guidance and support during the project. The document then outlines the company RINK's plans to introduce a new digital lamp called the "Global Dream Lamp" and provides details on the company's history, goals, vision, products, marketing strategy, and financial projections over several years.
TRIJIBB_Pitch Deck
The document proposes a new product called the "Trijibb" which combines a tripod, dolly, and jib into a single compact and affordable unit. It aims to minimize film and video production setup time. Market research shows the motion picture and digital imaging industries are worth billions annually. The product seeks $250,000 in seed financing to fund manufacturing, marketing, and business operations.
Nokia
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has operated in the mobile phone industry since the 1990s. Nokia began as a paper mill and now has 112,262 employees worldwide and sells mobile devices in over 150 countries. Nokia is headquartered in Espoo, Finland and is the world's largest manufacturer of mobile phones. Its mission is to provide consumers with very human technology to help people feel close to what matters to them.
Nokia final one
The document summarizes Nokia Corporation, the multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's vision of enabling anything mobile, its mission to connect people around the world, and its historical success as the world's largest manufacturer of mobile phones, employing over 39,000 people in research and development. The document also provides an overview of Nokia's business strategies, including its product portfolio, pricing, placement, promotion and quality initiatives.
Brand management by arun soni
This document summarizes the Indian mobile phone market and various brands' strategies. It discusses Nokia, Samsung, LG, Motorola, and Micromax's approaches. Nokia is identified as the market leader due to building strong brand equity through emotional connections with customers, offering value for money, ensuring accessibility, raising awareness through advertising, and relevant product differentiation focused on Indian culture. The document analyzes each brand's attributes, target audiences, and values to understand their competitive positions in India.
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Three levels of products
- 1. MARKETING MANAGEMENT THREE LEVELS OF A PRODUCT MADE BY: GROUP I
- 2. INTRODUCTION: THE THREE LEVELS OF A PRODUCT ARE AS FOLLOWS: 1.) The Core Product: It’s the intangible benefit provided by a product. 2.) The Actual Product: It’s the tangible and physical benefit of a product. 3.) The Augmented Product: It’s the extra add on ,value or service one gets out purchasing a product.
- 3. DELIVERY INSTALLATION PACKAGING BRAND FEATURES CREDIT/ PAYMENT TERMS WARRANTY QUALITY LEVEL DESIGN AFTER SALES SERVICES
- 4. NOKIA N8: THE CORE PRODUCT: COMMUNICATION MESSAGING
- 5. THE ACTUAL PRODUCT PACKAGING-Anodised Aluminium case, available in 6 different colours. Size: 113.5 x 59 x 12.9 mm Weight (with battery): 135 g Volume: 86 cc FEATURES-Works on Symbian ^3, Has a 12 MP camera, Radio and Music player and Gaming. QUALITY LEVEL: Phone camera is of exceptional quality with HD recording. BRAND: Nokia, which happens to be one of the most trusted cell phone brands in India.
- 6. AUGMENTED PRODUCT DELIVERY: Then product can be purchased from any Electronic goods showroom. It can be also ordered online. INSTALLATION: Not required. WARRANTY: The product has a warranty period of 1 year. AFTER SALE SERVICES: Can be acquired from any Nokia service centre. CREDIT/PAYMENT TERMS: EMI Facilities.
- 7. THANK YOU