This document discusses how coaching can benefit organizations and provides suggestions for implementing coaching programs. It notes that coaching can support business strategy, leadership development, strategic change initiatives, competitive advantage, and succession planning. Coaching is associated with improved business results, higher employee engagement, and an average return on investment that is 500-700% of the cost of coaching. However, organizations need to have clear objectives and structures in place for coaching to be effective. The document provides tips for selecting coaches, defining coaching goals, integrating coaching into performance management, and evaluating coaching programs.