innovation, innovation consulting, management innovation, creative thinking, innovation and creativity, business innovation problem solving, new product development

1. RUTH KANTOR STUDIO
SIT-Reasons to Believe ‚
www.SITsite.com
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2. Elsewhere in our materials, you can read
about what we do, who we are, and most
importantly, what we promise to help you
achieve.
All this is relevant, and we hope that it
will impress you. But the key question is:
You can believe in us
Why should you believe us? because of:
Not an easy question to answer, we admit. 1. The number and diversity of our repeat
So we have devoted time and effort to clients
figure this out, and here is the brief version 2. Results I – Products that are already
of what we have come up with. The rest on the shelf
of the booklet is an attempt to visualize 3. Results II – Written and oral testimonials
our answers. from SIT clients
4. The variety of countries, cultures and
languages we work in
And for those who have the patience,
5. Articles by and about us in academic,
popular and professional publications

4. Out of hundreds, we present
a select list of product results:
Kennametal VariMill Philips CE– Slimline Newell- Rubbermaid Kapro- Shark 920
A single instrument Q-series – Deck Box This spirit level
provides a dual milling The challenge – A light/heavy-weight incorporates 6
process for both rough differentiation. deck box. It is light inventions, among
and fine cuts. Core The result – award and easy to carry, with them a periscope-
winning slim-line a compartment that like mirror for
element width varies DVD players, with no can be filled with dirt viewing an
according to angle. LCD display, or with or water to stabilize. horizontal plumb
a single control vial when using the
level vertically.

5. Nestlé (BPW) Elgo– Lock'n Roll Tivall- Vegetable Orbotech-
Nestea Winter Expandable hose Dough Automatic Optic
Orange reel that allows The first and only Inspector
A winter collection efficient shipping dough in the world Parts of the original
of ice teas that can and storage, giving in which vegetables chuck were
be served cold, at it a unique look. replace 85% of the eliminated to resolve
room temperature or flour. electrostatic
warm, transformed discharge.
the business model The resulting
from "cold" teas to breakthrough multi-
"ready-to-drink" top cubic spread
teas. resembles a
chocolate bar.

6. SIT, headquartered in Israel, has offices or Argentina . Austria . Australia . Belgium . Brazil . Bulgaria .
Canada . Chile . China . Columbia . Croatia . Czech Repablic
affiliates on 5 continents. We have Denmark . Estonia . Finland . France . Germany . Guatemala
conducted innovation projects in 52 Hungary . India . Ireland . Israel . Italy . Japan . Kazakhstan
countries, working with people from 73 Latvia . Lithuania . Malaysia . Mexico . Netherlands .
New Zealand . Norway . Peru . Philippines . Poland . Romania
nations, in over 700 companies. We offer Russia . Serbia . Singapore Slovakia . Slovenia . South Africa
our programs in 13 languages. Spain . Sri Lanka . Sweden . Switzerland Thailand . Turkey .
UK . Ukraine . USA . Venezuela.

7. Let our clients and friends
speak for us:
technology issues, I appreciate that SIT
"… I have attended all manner of takes time to understand new domains...
consultancy/marketing/branding/how We were surprised with SIT's flexibility to
to sell things/how to sell yourself seminars work with a rather homogeneous group
and I have rarely participated in anything of development people. …I've worked
so eye - opening and tangible and, dare with SIT several times during this past
I say generous. ... SIT proposed what year and they have always delivered. Each
appears to be an endless stock of new opportunity has met its objectives and
approaches to thinking through ideas and several resulting project proposals have
how they can be expressed. ...you walk already entered our development
out revved up, stimulated and armed with pipeline."
very neat tools..."
Jürg Löliger
Rachel Audigé Scientific Advisor - CT-R&D
Global Communications & Branding Manager, Nestec Ltd., Nestlé
BioScience - Bayer CropScience SA
"I found the SIT problem solving session
"What I find most beneficial from SIT's to be useful, productive and a lot of fun!
work with the teams is their non- ...the whole process of coming up with
conventional way of creating an these potential solutions was very
atmosphere to put people at ease… The efficient. All of the participants felt they
method creates a different mindset for could find uses for the technique ... to
"activating brains" and makes sure that address a variety of problems."
the participants are able and willing to
share ideas that they have. As a scientist Rama Padmanabhan Ph.D.
Senior Research Fellow and DirectorE-TRANS
who works on complex food science and Technology ALZA Corporation

8. The following is a short and select list of articles
by and about SIT that have featured in numerous
academic and business publications.
Journal of Business Chemistry (2006) - Science (1999) - Templates in Creative Sparks
Systematically Creating Coincidental Product Market Leader (1999) - Innovation at a
Evolution - Case Studies of the SIT Method in Crossroads
the Chemical Industry
Marketing Science (1999) - Creativity
ESPM (2006) - Idéias Inovadoras Templates: Towards Identifying the Fundamental
Schemes of Quality Advertisements
Bio-IT World Magazine (2005) - The DNA of
Ideas Journal of Marketing (1999) - Toward
Identifying the Inventive Templates of New
Harvard Business Review (2003) - Finding Products: A Channeled Ideation Approach
Your Innovation Sweet Spot
Science (1999) - Meme's The World
The Economist (2003) - Expect the Unexpected
Executive (1998) - Forecasting Innovative
The Wall Street Journal (2002) - The Products
Brainstormer
International Journal of Modern Physics
Cambridge University Press (2002) - Creativity (1997) - Algorithms for New Product
in Product Innovation Development: An Exercise in Thought Dynamics
Journal of Marketing (2002) - Riding the Creativity and Innovation Management (1996)
Saddle - The Voice of the Product: Templates of New
Product Emergence.
Creativity and Innovation Management
(2000) - First We Throw Dust in the Air, Then
We Claim We Can't See: Navigating in the For links and full details see our website at:
Creativity Storm w w w. S I Tsi t e . c o m
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