The document discusses Systematic Inventive Thinking (SIT) workshops for new product development. It describes how SIT provides a systematic approach to generating new product ideas on demand. It notes that a company generated over 140 new product ideas across six concepts for the next 6-8 years using SIT. The document outlines the SIT process, which includes preparations, an ideation workshop, convergence of ideas, and implementation support. It emphasizes that SIT brings facilitators, tools, and experience to help companies fill their product pipelines and acquire innovation skills. Testimonials praise SIT's results-oriented approach and ability to generate many useful ideas.

1. SIT For New Product Development
The PPT Version (including our hidden notes) ‚

2. “SIT gave us a systematic way for the first time to
come up with new product concepts on demand.
Before SIT, we were too passive about innovation,
relying on happenstance or following our
competitors for new ideas. In our first SIT project,
we generated over 140 new product ideas covering
six concepts that will address our pipeline needs
for the next six to eight years.”
Drew Boyd
Director of Marketing Mastery
Ethicon Endo-Surgery (Johnson & Johnson)

3. Notes ·
SIT has conducted New Product Development projects in over 40 countries in
North and South America, Europe, Africa, Southeast Asia, and the Middle East.
We have worked with over 600 companies varying in size from 70 to 300,000
employees.
SIT for NPD offers a radically different, highly effective strategy for product
development, designed to deliver real and sustainable innovation.

4. What you get:
Fill your new products pipeline for the next
few years
Ideas for extending existing product lines to
new target markets
New and exciting features to refresh your
existing offerings
Detailed action plans to implement the ideas
New tools and skills to enhance your
innovation abilities

5. Notes ·
We consider an NPD project successful when new products or services are actually
launched in the market. But even before this stage, you will be able to see results,
including the following three deliverables that you can immediately assess when
the project is completed:
A list of ideas that have passed preliminary filtering (several dozen)
A small number of prioritized concepts, to be elaborated on, which will be
turned into proposals for development projects
A preliminary action plan for implementing the development of your
new product
Additionally, SIT will work with you after the project’s completion in order to
provide assistance with the implementation of ideas and guidelines for getting
your whole organization involved in implementing the ideas.

6. Our NPD projects normally include:
Preparations (short)
Ideation Workshop
Convergence and Action Items
Implementation Support

7. Notes ·
Preparations:
The goal of the preparation stage is to establish the background and framework
of the project. Through e-mails, phone calls, and personal interviews with key
stakeholders, we define the project objectives, constraints, and criteria for success.
Ideation Workshop:
During the workshop sessions, participants use SIT tools to generate novel and
practical ideas for products. Following the ideation, we use Interim Days to
process and filter the ideas, summarize the work so far, and prepare for the Multi-
Focus Group (MFG). The purpose of the MFG is to partner with clients in order
to evaluate current outputs and raise additional ideas.
Convergence and Action Items:
On the convergence day the team identifies potential concepts, prioritizes them
and develops initial plans of action. This is followed by an action items meeting
in which we discuss implementation, next steps, and specific action items.
Implementation Support:
SIT and project leaders will set a time-frame for progress evaluation and
support. SIT will assist in overcoming obstacles impeding the project's progress.
Furthermore, the SIT team will be available for any other support needed.

8. What we bring to the project:
Our method and thinking tools
Our team of facilitators and back office support
Our implementation support
Our global network and experience
Commitment and enthusiasm (and discipline)

9. Notes ·
All SIT projects are, of course, based on our trademarked method. In addition, we
apply the following guidelines to all our projects: The project must have clearly-
defined goals and objectives; Each project has timetables for ideation and
implementation; We work with your existing resources, so that the solutions we
help you innovate are appropriate for your organization's scope and technological
abilities; The projects we design together, tie into your existing activities; You
pay for deliverables only - Don't pay us if you feel that you do not see value in
the results. Our facilitators are all experienced in the SIT method, but they come
from a wide range of backgrounds, so we can help you select the facilitators who
are most appropriate for you.

10. What you bring to the project:
For a project to achieve its goals, three conditions
must be met:
A committed project leader is assigned
A cross-functional team is available for ideation
and implementation
And most important:
Participants and management are committed
to the success of the process

11. Notes ·
Workshop days are held off-site where participants are insulated from their daily
activities and worries. The optimal number of workshop participants is 10-12.
A cross-functional team is essential, including representatives from R&D, marketing,
sales, corporate level management, etc..
Preparations and implementation are held either via telecom or on-site as needed.

12. The Immediate Impact of the process:
Specific innovative ideas will be generated
and their implementation will be launched
Participants will acquire the ability and motivation
to think differently when needed

13. Notes ·
Each SIT project involves a mix of training and ideas development. Because SIT
is a method, there is always some focus on training, so that you can internalize
the method and use it well; but because this method is results-oriented, we
also focus on generating ideas that you can begin to implement right away. To
find the optimal ratio of training to ideas development, we customize each
program based on your specific needs.

14. Testimonials
I must say that I was impressed with the quality of the ideas that came
out of the process. Working within constraints, as opposed to the "all
limits off" philosophy we had been exposed to previously, served as
a reality check and introduced us to a robust way of approaching
innovation. We ended up with a long list of ideas, 6 of which were
developed, with SIT, into projects that are being implemented and
will be launched shortly. I don't know whether we left no stone
unturned, but we were reassured that we turned over a lot of them.”
Rainer Schmidt-Marketing Director Tea Europe, Middle East & Africa
BPW - Beverage Partners Worldwide (a Coca-Cola Nestlé joint venture)
I really enjoyed the day - I thought the Multi-Focus Group techniques
were outstanding and I've passed the Harvard Business Review article
about SIT on to my Group President.”
Andrew Craig-Bennett Deputy General Manager
COSCO Maritime (UK) Ltd.

15. The Pearson Education School Group has had the pleasure of working
closely with Systematic Inventive Thinking for the past 3 years…One
of the strongest reasons I can give for why our relationship with SIT
has been so successful is because they care about the results just as
much as we do. We view SIT as a partner in our innovation initiative,
and we look forward to continuing our relationship with them in the
future.”
Martha G. Smith-President Pearson
Education School Group
The difficult thing is that people believe that creativity is a personality
trait of the best people in the company, but if you apply the right
methods, like SIT, you generate many, many useful ideas. Today [6
years later] the company is still rolling out many of the 149 usable
ideas generated.”
Henk Speijer-Marketing Intelligence
Philips Consumer Electronics

16. RUTH KANTOR STUDIO
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