Systematic Inventive Thinking (SIT)
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This document provides an overview of Systematic Inventive Thinking (SIT), an innovation framework developed by Jacob Goldenberg, Drew Boyd, and Eberhard Schmidt. It introduces several SIT tools for overcoming cognitive biases that inhibit innovation, including Closed World, Subtraction, Task Unification, Multiplication, Division, and Attribute Dependency. Examples are given to illustrate how each tool can be applied to generate new ideas and product variations. Resources for learning more about SIT are provided at the end.
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Systematic Inventive Thinking (SIT)
- 2. Background & History of SIT Jacob Goldenberg Drew Boyd
- 3. Innovation ?
- 4. Innovation ? Are YOU an innovator ? Let’s find out ...
- 5. what do you observe in these images / products ?
- 6. what innovation looks like
- 7. what innovation looks like
- 9. Closed World (principle) The Closed World condition dictates that when we come to invent something new, we make use only of elements existing in the product. OR its immediate environment. Creativity thrives under constraints
- 12. Structural Fixedness is the tendency to view objects as a whole; as a gestalt. This often makes it difficult to imagine how the product could be reorganized to look differently. Structural Fixedness monolithic v.s. modular
- 13. Functional fixedness is a cognitive bias that limits a person to using an object only in the way it is traditionally used. Functional Fixedness Karl Duncker’s Candle Experiment
- 14. Fixedness o.O
- 15. Fixedness O.O
- 18. Focus group :(
- 21. Innovation Tools
- 22. Subtraction The idea in Subtraction is to remove (subtract) a seemingly essential component from a product and find usages for the newly created product.
- 23. Subtraction
- 24. Walkman Instant Soup/Noodles DeCaffeinated Coffee Kid’s chair suspended from table (no legs) iPod Nano iTouch Subtraction
- 25. New Restaurant ActivityLet’s practice 1. List the product’s components. 6. Identify possible challenges and come up with initial thoughts on ways to overcome them. 2. Choose an essential component ★ Hold your judgements ! 7. Adjust the new product accordingly. 3. Subtract it together with its function (as is). 8. Describe the result in detail. 4. Visualize the resulting form i.e. Virtual Product – use words or a sketch. 9. Subtract the same component and replace its function by using an element from the Closed World. 5. Identify benefits, advantages and values for potential customers. Iterate steps 5--8. Iterate steps 2--10 with a different essential component. Note: remember to follow the path of most resistance.
- 26. The idea in Task Unification is to assign a new task to an existing resource. Using Task Unification is a great way to overcome functional fixedness. Cultures that are poor in resources are likely to adopt the Task Unification mind-set. Task Unification
- 27. Air Cooled VW Beetle ReCaptcha Task Unification
- 28. antenna example oil refinery example Task Unification
- 29. Multiplication The idea in Multiplication is to create one or more copies of a product’s component. Change the copy in some way to create new possibilities and add it to the original. The two keywords for this tool are: ★ More: add more copies of something that exists in the product ★ Different: change those copies according to some parameter.
- 30. Multiplication
- 31. The idea in Division is to divide the product and/or one or more of its components and then rearrange them to form a new product. Division can help us overcome Structural Fixedness, since it forces us to consider different structures, either on the level of the product as a whole or on the level of an individual component. Division
- 32. Detachable fuel rockets. Airconditioning Split unit. Epoxy glue. Bitesize chocolates. Division
- 33. The basic principle underlying this tool is creating and dissolving dependencies between variables of a product. Attribute Dependency In Attribute Dependency we work with variables rather than components (as we did when working with the other tools). A variable is, obviously, something that varies; something that has the potential to change values. They are easy to identify as parameters that can change within a component or product.
- 34. Color changing toothbrush with usage. Color changing beer cans with temperature. Rain sensing car wipers. Attribute Dependency
- 35. Systematic Inventive Website www.sitsite.com Book. Inside the Box.www.insidetheboxinnovation.com/ View presentation at bit.ly/sitwithsaym Saym Basheer saym@xerionsoft.com @xerionsoft Resources
Editor's Notes
- JG:Professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem and a visiting professor at the Columbia Business School DB:He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks widely in the fields of innovation, persuasion, and social media. He is the executive director of the Master of Science in Marketing Program and assistant professor of Marketing and Innovation at the University of Cincinnati
- Innovation buzzword and cliches
- distribute Innovator survey.
- ask participants to discuss each picture and share their observations.
- ask people in group of two to come up with a product less than $100. First ask them to remove the most important component of it. Then tell them to sell the virtual product because company just produced 5,000 of those.
- Ask everyone to draw three lines on a piece of paper without looking at each other work.
- Unfocused innovation
- Skip when short on time
- Ship when short on time