Were those the days? Agriculture Then and Now - Dr. Alison Van Eenennaam, University of California, Davis, from the 2019 Iowa Pork Congress, January 23 - 24, 2019, Des Moines, IA, USA.
More presentations at https://www.youtube.com/channel/UCEFNbfee_Rq3AfAFTRpuCrQ
Dr. Alison Van Eenennaam - Were Those the Days? Animal Ag Then & NowJohn Blue
Were Those the Days? Animal Ag Then & Now - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics and Biotechnology, University of California, Davis, From the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.
More presentations at https://www.youtube.com/channel/UC9xWTLbiBMQQi8L_WHIWcjA
Dr. Roger Cady - Sustainability Research Review: EnoughJohn Blue
Sustainability Research Review: Enough - Dr. Roger Cady, Sr. Technical Consultant, Global Sustainability Lead, Elanco, from the 2016 Global Roundtable for Sustainable Beef (GRSB), October 5 - 6, 2016, Banff, Alberta, Canada.
More presentations at http://trufflemedia.com/agmedia/conference/2016-global-roundtable-sustainable-beef
Comparative Study of Feeding Different Levels of Black Cumin (Nigella sativa)...BRNSS Publication Hub
The present work was aimed to determine the comparative effect of feeding different levels of black cumin
on growth, feed consumption, and feed efficiency of COBB-500 broiler. Three hundred and twenty, daysold straight run COBB-500 chicks from a lot of the same hatch were brooded in an electrically operated
battery brooder for a period of 7 days, where pre-experimental diet was offered. On the 8th day, chicks
having uniform body weight were randomly allocated into four dietary treatments with four replications
(20 chicks in each). The isoproteinous and isocaloric formulated standard starter (1–10 days), grower
(11–20 days), and finisher (21–42 days) diets were supplemented with different levels of black cumin of
T1 – control, T2 – 0.25% black cumin, T3 – 0.5% black cumin, and T4 – 0.75% black cumin, respectively.
The chicks were offered ad libitum treatment diets and clean drinking water. The desired data were
recorded weekly, which included live weight, weight gain, feed consumption, and feed efficiency of
broiler birds. The obtained data were subjected to statistical analysis under completely randomized design
as per the methods of MSTAT. Final live weight of the birds was found highly significant (P < 0.01) for
all treatment groups. Highest final weight gain (2244.59 g) was found in birds fed ration supplemented
with 0.5% black cumin. Daily live weight of the birds was also found highly significant (P < 0.01) for all
treatment groups. Highest daily live weight gain (60.27 g) was found in birds fed ration supplemented
with 0.5% black cumin. Supplementation of black cumin in the broiler rations did not exhibit any
significant effect (P > 0.05) on the total feed consumption. Feed conversion ratio was found significantly
different (P < 0.01) for all treatment groups. It is, therefore, concluded that inclusion of black cumin in
the broiler rations could be economical and efficient production of broilers
Dr. Michael Lee - Capstone Address - Sustainability Metrics Associated With P...John Blue
Capstone Address - Sustainability Metrics Associated With Product Quality And Land Use - Dr. Michael Lee, Chair Sustainable Livestock Systems, Rothamsted Research, from the 2018 Global Roundtable for Sustainable Beef (GRSB), October 9 - 12, 2018, Kilkenny, Ireland.
More presentations at https://www.youtube.com/channel/UCJuQkIaCQn5HXVjFbExofkg
A study was carried out to evaluate the nutritive value and enzyme supplementation of different sources of energy in broiler diets on the growth performance and heamatological parameters of broiler chickens supplemented with Mazigrain® enzyme within the treated groups. Five isonitrogenous and isocaloric diets less (23.17 % CP; 2831 Kcal/ME and 21.73 % CP; 2929 Kcal/ME) for the broiler starter (0 - a month) and finisher phases (5–8 months) respectively were formulated. Diet 1(maize based diet) served in as the control while diets 2, 3, 4 and 5 were supplemented with sorghum, pearl millet, cassava and sweet potatoes based diets separately. A sum of 225 day-old NAPRI X broiler chicks were haphazardly distributed to the five treatments. Every treatment comprised of 45 broilers with three repeats of fifteen birds each in a Completely Randomized Design (CRD). The general linear model protocol of S.A.S. 9.0. was used to analyze the collected data. Among the dietary groups significant changes (P<0.05) was found utilizing a Tukey test. Enzyme along with various energy sources have noteworthy (P<0.05) changes on every one of the parameters (final weight, daily weight gain, feed conversion ratio, water intake, water to feed ratio and feed cost per kilogram weight gain) except for death rate at the starter phase. Broilers that had sorghum based diet had the best performance at starter stage (final weight; 627 g, weight gain; 576.85 g, feed cost/kg gain; ^ 187.95 k). At the finisher stage, sorghum supplemented with enzyme had the best feed conversion ratio (1.96) and feed cost/kg gain; ^ 171.15 k. The optimal performance characteristics were recorded for sorghum based diets. Feed cost / kg gain was the cheapest on birds fed sorghum based diet with enzyme supplementation which was comparable with those fed the maize based diet. However, the use of enzyme enhanced the performance of birds at both the starter and finisher phases.
Dr. Alison Van Eenennaam - Were Those the Days? Animal Ag Then & NowJohn Blue
Were Those the Days? Animal Ag Then & Now - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics and Biotechnology, University of California, Davis, From the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.
More presentations at https://www.youtube.com/channel/UC9xWTLbiBMQQi8L_WHIWcjA
Dr. Roger Cady - Sustainability Research Review: EnoughJohn Blue
Sustainability Research Review: Enough - Dr. Roger Cady, Sr. Technical Consultant, Global Sustainability Lead, Elanco, from the 2016 Global Roundtable for Sustainable Beef (GRSB), October 5 - 6, 2016, Banff, Alberta, Canada.
More presentations at http://trufflemedia.com/agmedia/conference/2016-global-roundtable-sustainable-beef
Comparative Study of Feeding Different Levels of Black Cumin (Nigella sativa)...BRNSS Publication Hub
The present work was aimed to determine the comparative effect of feeding different levels of black cumin
on growth, feed consumption, and feed efficiency of COBB-500 broiler. Three hundred and twenty, daysold straight run COBB-500 chicks from a lot of the same hatch were brooded in an electrically operated
battery brooder for a period of 7 days, where pre-experimental diet was offered. On the 8th day, chicks
having uniform body weight were randomly allocated into four dietary treatments with four replications
(20 chicks in each). The isoproteinous and isocaloric formulated standard starter (1–10 days), grower
(11–20 days), and finisher (21–42 days) diets were supplemented with different levels of black cumin of
T1 – control, T2 – 0.25% black cumin, T3 – 0.5% black cumin, and T4 – 0.75% black cumin, respectively.
The chicks were offered ad libitum treatment diets and clean drinking water. The desired data were
recorded weekly, which included live weight, weight gain, feed consumption, and feed efficiency of
broiler birds. The obtained data were subjected to statistical analysis under completely randomized design
as per the methods of MSTAT. Final live weight of the birds was found highly significant (P < 0.01) for
all treatment groups. Highest final weight gain (2244.59 g) was found in birds fed ration supplemented
with 0.5% black cumin. Daily live weight of the birds was also found highly significant (P < 0.01) for all
treatment groups. Highest daily live weight gain (60.27 g) was found in birds fed ration supplemented
with 0.5% black cumin. Supplementation of black cumin in the broiler rations did not exhibit any
significant effect (P > 0.05) on the total feed consumption. Feed conversion ratio was found significantly
different (P < 0.01) for all treatment groups. It is, therefore, concluded that inclusion of black cumin in
the broiler rations could be economical and efficient production of broilers
Dr. Michael Lee - Capstone Address - Sustainability Metrics Associated With P...John Blue
Capstone Address - Sustainability Metrics Associated With Product Quality And Land Use - Dr. Michael Lee, Chair Sustainable Livestock Systems, Rothamsted Research, from the 2018 Global Roundtable for Sustainable Beef (GRSB), October 9 - 12, 2018, Kilkenny, Ireland.
More presentations at https://www.youtube.com/channel/UCJuQkIaCQn5HXVjFbExofkg
A study was carried out to evaluate the nutritive value and enzyme supplementation of different sources of energy in broiler diets on the growth performance and heamatological parameters of broiler chickens supplemented with Mazigrain® enzyme within the treated groups. Five isonitrogenous and isocaloric diets less (23.17 % CP; 2831 Kcal/ME and 21.73 % CP; 2929 Kcal/ME) for the broiler starter (0 - a month) and finisher phases (5–8 months) respectively were formulated. Diet 1(maize based diet) served in as the control while diets 2, 3, 4 and 5 were supplemented with sorghum, pearl millet, cassava and sweet potatoes based diets separately. A sum of 225 day-old NAPRI X broiler chicks were haphazardly distributed to the five treatments. Every treatment comprised of 45 broilers with three repeats of fifteen birds each in a Completely Randomized Design (CRD). The general linear model protocol of S.A.S. 9.0. was used to analyze the collected data. Among the dietary groups significant changes (P<0.05) was found utilizing a Tukey test. Enzyme along with various energy sources have noteworthy (P<0.05) changes on every one of the parameters (final weight, daily weight gain, feed conversion ratio, water intake, water to feed ratio and feed cost per kilogram weight gain) except for death rate at the starter phase. Broilers that had sorghum based diet had the best performance at starter stage (final weight; 627 g, weight gain; 576.85 g, feed cost/kg gain; ^ 187.95 k). At the finisher stage, sorghum supplemented with enzyme had the best feed conversion ratio (1.96) and feed cost/kg gain; ^ 171.15 k. The optimal performance characteristics were recorded for sorghum based diets. Feed cost / kg gain was the cheapest on birds fed sorghum based diet with enzyme supplementation which was comparable with those fed the maize based diet. However, the use of enzyme enhanced the performance of birds at both the starter and finisher phases.
Insects as PROTEIN SOURCE IN POULTRY
Introduction
Insects as a alternative feed
Type of insects
Insect farming
Nutritional value of insets and functional properties
Feeding value in different sps of animals
Risk profile and major concerns
Cost economics and environmental foot print
Future research
Conclusions and recommendations
Impact tech: Opportunities in Clean Meat and Cellular Agriculture by Liz SpechtImpact.Tech
Slides from the Impact.tech seminar on Opportunities in Clean Meat and Cellular Agriculture. The seminar was taught by Liz Specht, a Senior Scientist with the Good Food Institute. The Good Food Institute is a non-profit organization advancing plant-based and clean meat food technology.
Cellular agriculture is an interdisciplinary branch of science at the intersection of medicine and farming. Cellular agriculture capitalizes on breakthroughs in tissue-engineering, material sciences, bioengineering, and synthetic biology to design new ways of producing existing agricultural products like milk, meat, fragrances, and rhino horn from cells and microorganisms [instead of whole animals].
Alternative proteins could substitute traditional proteins, if production cost can be substantially reduced. Cell-based protein production replicates the processes that occur inside a living animal to produce meat. In precision fermentation, gene-edited microbes can make a wide range of organic molecules, such as protein. Swine and ruminants are more susceptible to disruption than poultry, as their easy-to-substitute mince products make up a higher share of value, while substitution of animal-based proteins also opens up new growth platforms, as growing world population still need proteins, albeit from different sources
There are many factors which affect feed intake of chickens and hence determine nutrient intake level and efficiency of poultry production. Although the spectrum of these factors is very broad, here the focus will be made on management and environment, feed and water, and physical factors. Management and environment play an important role in controlling feed intake and efficiency. Poultry producers should, therefore, make use of the current technology and recent research works aiming at optimising management practices and micro-environment for better feed intake and utilisation.
Transforming smallholder chicken production in NigeriaILRI
Presented by African Chicken Genetic Gains-Nigeria at the Federal Ministry of Science and Technology's Science, Technology and Innovation Expo 2017, Abuja, 3-7 April 2017
Lupins are a high protein, high energy, nitrogen-fixing grain legume with a protein and oil composition that can effectively compete with imported soya as part of livestock and fish diets. As a result, lupins have considerable potential to provide a comparable UK-grown vegetable protein source for farmed animals and aquaculture, as well as providing other advantages as arable break crops. With the proposed CAP greening reforms and the requirements of the new Basic Payment Scheme in respect of Ecological Focus Areas, there has never been a better time to look at legumes in crop rotations and lupins in particular tick several boxes.
Presentation by Niggli Urs, PhD, Director Research Institute for Organic Agriculture, at the 2012 Agriculture and Rural Development Day (ARDD) in Rio de Janiero, Learning Event No. 8, Session 4: Process and product related aspects of organic food quality - from biodiversity to human nutrition.
Impact.tech: Cellular Agriculture by Elliot SwartzImpact.Tech
Slides from the Impact.tech seminar on Cellular Agriculture.
What is cellular agriculture? What are the major breakthroughs in the field? Who are the main actors in the academia and industry working in cellular agriculture? What are the commercialization and cost curves for "clean" products? Where do the best opportunities lie? The Impact.tech seminar on Cellular Agriculture focuses on all the previous questions and, most importantly, will provide you with an understanding of how you can get involved in cellular ag as an entrepreneur or investor.
Livestock and food security: An ILRI perspectiveILRI
A series of presentations by ILRI scientists (Thomas Randolph, Hikuepi Katjiuongua, Timothy Robinson, Isabelle Baltenweck, Alessandra Galie, Alan Duncan, Nils Teufel, Mats Lannerstad, Bernard Bett, Johanna Lindahl, Eric Fèvre, Silvia Alonso and Delia Grace) at a seminar on "Sustainable Agricultural Development for Food Security and Nutrition, including the role of Livestock" for the Committee on World Food Security High Level Panel of Experts on food security and nutrition (HLPE), Nairobi, Kenya, 8 May 2015.
Insects as PROTEIN SOURCE IN POULTRY
Introduction
Insects as a alternative feed
Type of insects
Insect farming
Nutritional value of insets and functional properties
Feeding value in different sps of animals
Risk profile and major concerns
Cost economics and environmental foot print
Future research
Conclusions and recommendations
Impact tech: Opportunities in Clean Meat and Cellular Agriculture by Liz SpechtImpact.Tech
Slides from the Impact.tech seminar on Opportunities in Clean Meat and Cellular Agriculture. The seminar was taught by Liz Specht, a Senior Scientist with the Good Food Institute. The Good Food Institute is a non-profit organization advancing plant-based and clean meat food technology.
Cellular agriculture is an interdisciplinary branch of science at the intersection of medicine and farming. Cellular agriculture capitalizes on breakthroughs in tissue-engineering, material sciences, bioengineering, and synthetic biology to design new ways of producing existing agricultural products like milk, meat, fragrances, and rhino horn from cells and microorganisms [instead of whole animals].
Alternative proteins could substitute traditional proteins, if production cost can be substantially reduced. Cell-based protein production replicates the processes that occur inside a living animal to produce meat. In precision fermentation, gene-edited microbes can make a wide range of organic molecules, such as protein. Swine and ruminants are more susceptible to disruption than poultry, as their easy-to-substitute mince products make up a higher share of value, while substitution of animal-based proteins also opens up new growth platforms, as growing world population still need proteins, albeit from different sources
There are many factors which affect feed intake of chickens and hence determine nutrient intake level and efficiency of poultry production. Although the spectrum of these factors is very broad, here the focus will be made on management and environment, feed and water, and physical factors. Management and environment play an important role in controlling feed intake and efficiency. Poultry producers should, therefore, make use of the current technology and recent research works aiming at optimising management practices and micro-environment for better feed intake and utilisation.
Transforming smallholder chicken production in NigeriaILRI
Presented by African Chicken Genetic Gains-Nigeria at the Federal Ministry of Science and Technology's Science, Technology and Innovation Expo 2017, Abuja, 3-7 April 2017
Lupins are a high protein, high energy, nitrogen-fixing grain legume with a protein and oil composition that can effectively compete with imported soya as part of livestock and fish diets. As a result, lupins have considerable potential to provide a comparable UK-grown vegetable protein source for farmed animals and aquaculture, as well as providing other advantages as arable break crops. With the proposed CAP greening reforms and the requirements of the new Basic Payment Scheme in respect of Ecological Focus Areas, there has never been a better time to look at legumes in crop rotations and lupins in particular tick several boxes.
Presentation by Niggli Urs, PhD, Director Research Institute for Organic Agriculture, at the 2012 Agriculture and Rural Development Day (ARDD) in Rio de Janiero, Learning Event No. 8, Session 4: Process and product related aspects of organic food quality - from biodiversity to human nutrition.
Impact.tech: Cellular Agriculture by Elliot SwartzImpact.Tech
Slides from the Impact.tech seminar on Cellular Agriculture.
What is cellular agriculture? What are the major breakthroughs in the field? Who are the main actors in the academia and industry working in cellular agriculture? What are the commercialization and cost curves for "clean" products? Where do the best opportunities lie? The Impact.tech seminar on Cellular Agriculture focuses on all the previous questions and, most importantly, will provide you with an understanding of how you can get involved in cellular ag as an entrepreneur or investor.
Livestock and food security: An ILRI perspectiveILRI
A series of presentations by ILRI scientists (Thomas Randolph, Hikuepi Katjiuongua, Timothy Robinson, Isabelle Baltenweck, Alessandra Galie, Alan Duncan, Nils Teufel, Mats Lannerstad, Bernard Bett, Johanna Lindahl, Eric Fèvre, Silvia Alonso and Delia Grace) at a seminar on "Sustainable Agricultural Development for Food Security and Nutrition, including the role of Livestock" for the Committee on World Food Security High Level Panel of Experts on food security and nutrition (HLPE), Nairobi, Kenya, 8 May 2015.
EFFECT OF ENZYME SUPPLEMENTATION ON PERFORMANCE OF PULLET CHICKS FED DIFFEREN...Gabriel Ken
A study was conducted to evaluate the performance of pullet chicks fed diets containing varying levels of fibre and supplementary enzyme. One hundred and twenty 3 -week old Harco black pullet chicks averaging 249.87 – 250.23g body weight were randomly divided into 8 groups of 15 birds each.
FEED FOCUS: Animal feeding in the future: reaching genetic potential through ...Milling and Grain magazine
In the last decade, animal protein production has faced all-time record high commodities prices, the occurrence of serious diseases such as avian influenza (e.g. H7N9), porcine epidemic diarrhoea (PED), food scares, salmonella in dairy farming and campylobacter in chickens. Each of which is related to the increased intensification of farming, but can be mostly attributed to authorities' ability to analyse for contaminents at even lower levels. Indeed, the ability to detect polychlorinated biphenyls (PCBs), heavy metals and mycotoxins in feedstuffs has never been more sensitive, making us aware of risks we never used to imagine.
Presentation by Michael Blummel at the 2012 Agriculture and Rural Development Day (ARDD) in Rio de Janiero, Learning Event No. 3, Session 2: Key Findings from Research Aimed at Enhancing the Feed Value of Crop Residues through Multi-Dimensional Crop Improvement. http://www.agricultureday.org
Presented by Harsh Rajpal, Code Partners Pte. Ltd., on 30 June 2021 at the Asian Development Bank (ADB) Webinar on Sustainable Protein Case Study: Outputs and Synthesis of Results.
The food price crises amplifies preexisting inequalities in food distribution and quality globally
Beyond temporary shocks, the food system is undergoing long-term changes that affect everyone, particularly the poor.
Read more about Bioversity International’s work on diet diversity for nutrition and health
http://www.bioversityinternational.org/research-portfolio/diet-diversity/
The sharp divide: Do we need animals to feed this world safely, well, sustain...ILRI
Presentation by ILRI and Cornell University on materials from a Café at the 2nd International Conference on Global Food Security, Ithaca, USA, 13 October 2015
"Use of feed additives generated through fermentation technologies for livest...ExternalEvents
"Use of feed additives generated through fermentation
technologies for livestock feed " presentation by "Cavaba Srinivas Prasad, National Institute of Animal Nutrition and Physiology, Bengaluru, India"
Dr. Alison Van Eenennaam - What Role Will Animal Biotechnology Play in Feedin...John Blue
What Role Will Animal Biotechnology Play in Feeding the World? - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics & Biotechnology, Department of Animal Science, University of California - Davis, from the 2013 NIAA Merging Values and Technology conference, April 15-17, 2013, Louisville, KY, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2013-niaa-merging-values-and-technology
Jordan Hoewischer - OACI Farmer Certification ProgramJohn Blue
OACI Farmer Certification Program - Jordan Hoewischer, Ohio Farm Bureau, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Fred Yoder - No-till and Climate Change: Fact, Fiction, and IgnoranceJohn Blue
No-till and Climate Change: Fact, Fiction, and Ignorance - Fred Yoder, Former President, National Corn Growers Association, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. John Grove - Fifty Years Of No-till Research In KentuckyJohn Blue
Fifty Years Of No-till Research In Kentucky - Dr. John Grove, Univerity of Kentucky, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Warren Dick - Pioneering No-till Research Since 1962John Blue
Pioneering No-till Research Since 1962 - Dr. Warren Dick, OSU-OARDC (retired), from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Christine Sprunger - The role that roots play in building soil organic ma...John Blue
The role that roots play in building soil organic matter and soil health - Dr. Christine Sprunger, OSU - SENR, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Leonardo Deiss - Stratification, the Role of Roots, and Yield Trends afte...John Blue
Stratification, the Role of Roots, and Yield Trends after 60 years of No-till - Dr. Leonardo Deiss, OSU, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Steve Culman - No-Till Yield Data AnalysisJohn Blue
No-Till Yield Data Analysis - Dr. Steve Culman, OSU Soil Fertility Extension Specialist, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Alan Sundermeier and Dr. Vinayak Shedekar - Soil biological Response to BMPs John Blue
Soil biological Response to BMPs - Alan Sundermeier, OSU Extension, and Dr. Vinayak Shedekar, USDA-ARS, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Curtis Young - Attracting And Protecting PollinatorsJohn Blue
Attracting And Protecting Pollinators - Dr. Curtis Young, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Sarah Noggle - Cover Crop Decision Tool SelectorJohn Blue
Cover Crop Decision Tool Selector - Sarah Noggle, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Hemp Regulations - Jim Belt, ODA, Head of Hemp for Ohio, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
John Barker - UAVs: Where Are We And What's NextJohn Blue
UAVs: Where Are We And What's Next - John Barker, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Rajbir Bajwa - Medical uses of MarijuanaJohn Blue
Medical uses of Marijuana - Dr. Rajbir Bajwa, Coordinator of legal medical marijuana sales, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Jeff Stachler - Setting up a Corn and Soybean Herbicide Program with Cove...John Blue
Setting up a Corn and Soybean Herbicide Program with Cover Crops - Dr. Jeff Stachler, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Chad Penn - Developing A New Approach To Soil Phosphorus Testing And Reco...John Blue
Developing A New Approach To Soil Phosphorus Testing And Recommendations - Dr. Chad Penn, USDA-ARS, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Jim Hoorman - Dealing with Cover Crops after Preventative PlantingJohn Blue
Dealing with Cover Crops after Preventative Planting - Jim Hoorman, Hoorman Soil Health Services, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Sjoerd Duiker - Dealing with Poor Soil Structure and Soil Compaction John Blue
Dealing with Poor Soil Structure and Soil Compaction - Dr. Sjoerd Duiker, Extension Agronomist, Penn State University, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Christine Brown - Canadian Livestock Producers Efforts to Improve Water QualityJohn Blue
Canadian Livestock Producers Efforts to Improve Water Quality - Christine Brown, Ontario Ministry of Agriculture, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Lee Briese - Details Matter (includes details about soil, equipment, cove...John Blue
Details Matter (includes details about soil, equipment, cover crops...) - Dr. Lee Briese, North Dakota, 2017 International Crop Adviser of the Year, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. Animal Genomics and Biotechnology Education
Were Those the Days?
Animal Ag Then & Now
Alison Van Eenennaam, Ph.D.
Cooperative Extension Specialist
Animal Biotechnology and Genomics
Department of Animal Science
University of California, Davis, USA
Email: alvaneenennaam@ucdavis.edu
Twitter: @BioBeef Blog: http://biobeef.faculty.ucdavis.edu
http://animalscience.ucdavis.edu/animalbiotech
IowaPorkCongress 1/23/2019
http://blogs.egu.eu/network/palaeoblog/files/2012/10/science.jpg
2. Animal breeders have made remarkable
genetic modifications based solely on
conventional breeding methods
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
3. Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
Plant and animal breeders have
perhaps the most compelling
sustainability story of all time
https://grist.files.wordpress.com/2015/12/corn-hybrid-yields.jpeg
Chart from Matt DiLeo/USDA
4. About half of this 369% increase in
production efficiency is attributable to
genetic improvement enabled by AI
VandeHaar, M.J. and St-Pierre, N. (2006). Major Advances in Nutrition: Relevance to the Sustainability
of the Dairy Industry. Journal of Dairy Science 89, 1280-1291.
A
I
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
5. “In the initial stages of attempting to develop AI
there were several obstacles. The general public
was against research that had anything to do
with sex. Associated with this was the fear that
AI would lead to abnormalities. Finally, it was
difficult to secure funds to support research
because influential cattle breeders opposed AI,
believing that this would destroy their bull
market.”
Artificial insemination was initially
a controversial technology
Foote, R.H. 2002. The history of artificial insemination: Selected notes and notables.
J. Anim. Sci., 80 (E. Suppl.) (2002), pp. E22–E32
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
6. Name the technological innovation
“It is unknown what long term health
consequences may unfold. The studies
are not adequate. Furthermore, this will
likely not be available or cost effective
for small farmers, it will decrease
product acceptance and consumption.”
Quote from the introduction of the
Pasteurized Milk Ordinance
1924
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
Name the technological innovation
7. IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
Capper, JL and DE Bauman, 2013. The Role of Productivity in Improving the Environmental Sustainability of
Ruminant Production Systems. Annual Review of Animal Biosciences. 1 pp. 9.1–9.21
⅓
8. Rate of genetic gain in marketed
Holstein bulls has doubled since
2009 genomic selection introduction
http://www.farms.com/news/two-million-genotypes-in-u-s-dairy-database-125448.aspx
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
GENOMICS
9. The 8-week old body weight of broiler (meat) chickens
has increased from 0.81 kg to 3.14 kg over the period
1957 to 2001, and approximately 80% of this four-fold
increase has been the result of genetic selection.
Havenstein, G., et al. (2003). Growth, livability, and feed conversion of 1957 versus 2001 broilers when fed
representative 1957 and 2001 broiler diets. Poultry Science 82, 1500-1508.
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
10. Animal Biotechnology and Genomics EducationAnimal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
How did chicken breeders achieve
these remarkable improvements?
Balanced conventional selection
Conventional selection (aka science)
• Acts on naturally occurring genetic variation in the population
• Utilize hybrid vigor by implementing 4 way cross
• Very large number of progeny derive from elite breeding stock
• Large pedigrees
• Sophisticated techniques such as genomic selection
• Very comprehensive performance recording for a number of traits
• e.g. Cobb-Vantress records 56 individual observations per
each pedigree candidate
• More than 50% of these 56 individual traits are some
measure of health and fitness of an individual.
11. Animal Biotechnology and Genomics EducationAnimal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
Broiler breeding - Striking a
balance between economic and
well-being traits
Current breeding programs:
• Improving the efficiency of meat production 2–3%/yr
• Decreasing time to market for 5 lb bird by 0.74 days/yr
• Increasing breast meat yields for 5 lb bird by 0.5%/yr
• Decreasing feed-conversion (lb feed:lb gain) 0.025 /yr
At the same time
• Livability (survival) is improving 0.22%/yr
• Condemnation rates are decreasing 0.7%/yr.
M. N. Katanbaf, J. W. Hardiman; Primary broiler breeding—Striking a balance between economic and well-being
traits, Poultry Science, Volume 89, Issue 4, 1 April 2010, Pages 822–824, https://doi.org/10.3382/ps.2009-00439
12. Animal Biotechnology and Genomics Education
1961 Today
NumberofAnimals(Inbillions)
6.6B
56B
with Innovation
74.6B
Without innovation = no productivity increase
Current rate of genetic improvement
IowaPorkCongress 1/23/2019
18B less
Globally approximately 56
Billion broilers grown annually
1958: 13.25 lbs feed/5 lb broiler
2008: 8.25 lbs feed/5 lb broiler
13. Animal Biotechnology and Genomics Education
1988 Grand Champion Bull, National
Polled Hereford Show (frame 10).
1986. "Coblepond New Yorker"
weighed 2529 lbs and measured 65
inches tall at 35 mos. (Frame 10)
when he was Denver Champion.
1953. Grand Champion Angus
Female, International, 1953
1950. Grand Champion Steer,
International, weighing 1025 lbs
Images from Harlan Ritchie’s historical review of type
https://www.msu.edu/~ritchieh/historical/cattletype.html
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14. IowaPorkCongress 1/23/2019
US Cattle Inventory 1961 – 2015
Stocks (Thousand Head; blue, left) vs.
Production (Thousand Tonnes; red, right)
Animal Genomics and Biotechnology Education
15. IowaPorkCongress 1/23/2019
2016 Global Beef Production Numbers
Cattle numbers (Thousand Head; blue, left)
vs. Beef production (Thousand Tonnes; red, right)
Animal Genomics and Biotechnology Education
16.
17. If I wanted to select for more efficient pig
√ Increase litter size
√ Increase the number of litters per year
√ Increase the amount of lean meat (pork/bacon) per pig
√ Decrease the amount of time needed to get to market
weight
√ Improve the efficiency of feed digestion (feed
conversion ratio)
√ Decrease feed needed to produce a finished pig
(increase growth rate)
Tokach et al 2016 (Performance enhancing technologies in swine production, Animal Frontiers, doi:10.2527/af.2016-0039)
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
18. U.S. Domestic Pork Production Per
Sow, 1930 - 2015
4200
800
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
19. If not for pig genetic improvement in
last 35 years…
● Combining increases in sow productivity & market weight, the average U.S.
pig farms are producing > 4,200 lb of live weight /sow/year compared with
~1770 lb in 1980.
● Market pigs require 4% LESS feed today to produce a 17% heavier carcass
● 28% increase in pork production with only a 10% increase in the annual
number of animals harvested
● It would take another 9 million sows (approximately 15
million in total) compared with today’s 6 million sows to
achieve current pork production using 1980 productivity
Tokach et al 2016 (Performance enhancing technologies in swine production, Animal Frontiers, doi:10.2527/af.2016-0039)
1000000 1000000 1000000
1000000 1000000 1000000 1000000 1000000 1000000
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
20. Crop/species 2017 total
production
2017 Amount
needed at
1950s rate
Additional needed
Soybeans 4,391,553,000 BU
(263,493,180,000 lb)
(119,769,627,000 kg)
82,591,000
Acres
(33,423,392 ha)
202,375,714
Acres
(81,898.546 ha)
~ 120 million
Acres
(~48 million ha)
Corn 14,604,067,000 BU
(817,827,752,000 lb)
(371,739,887,000 kg)
83,136,000
Acres
(33,643,946 ha)
382,305,419
Acres
(155,522,885 ha)
~ 300 million
Acres
(~120 million ha)
Dairy cattle 215,466,000,000 lbs
milk
(97,939,090,900 kg)
9,392,180 head 40,546,857 head ~ 31 million head
Broilers 41,039,000,000 lbs
meat
(18,654,090,900 kg)
8,913,000,000
head
13,324,350,649
head
~ 4.4 billion head
& additional
66.5 billion lbs feed as
less efficient FCR
IowaPorkCongress 1/23/2019
21. Meat production by country in 2016
Countries listed include the top 5 producing countries for
beef, chicken, pork, sheep and goat meat (FAO, 2018).
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
22. Egg, beef, pork, chicken, fish and milk
production since 1980 and projected to 2050
(FAO 2018; Alexandratos and Bruinsma, 2012).
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
23. If I wanted to select for more efficient pig
√ Increase litter size
√ Increase the number of litters per year
√ Increase the amount of lean meat (pork/bacon) per pig
√ Decrease the amount of time needed to get to market weight
√ Improve the efficiency of feed digestion (feed conversion ratio)
√ Decrease feed needed to produce a finished pig (increase growth rate)
● Decrease the undigested nutrients coming out the back end in manure
● Improve the health profile of pig products for human consumption
● Select for pigs that do not get sick (improve the health profile of pigs!)
● Reduce the amount of fat and improve piglet survival
Tokach et al 2016 (Performance enhancing technologies in swine production, Animal Frontiers, doi:10.2527/af.2016-0039)
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
24. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
What is the problem we are trying to solve?
Phosphorus pollution in pig poop
EnviropigTM (Low-phosphorus manure)
“reduces fecal phosphorus output by up to 75%”
Nature Biotechnology 2001
www.uoguelph.ca/enviropig
25. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
What is the problem we are trying to solve?
Improve the fatty acid composition of pork
Omega-3 fatty Acid Pigs
University of Missouri/Massachusetts General Hospital/Harvard Medical School
Heart-healthy pork
and bacon
Nature Biotechnology 2006
26. Animal Biotechnology and Genomics Education
Lillico et al. 2016. Mammalian interspecies substitution of immune modulatory alleles by
genome editing. Sci Rep 6:21645. Roslin Institute, Scotland
IowaPorkCongress 1/23/2019
Cases of African Swine Fever in domestic pigs in 2017
http://www.oie.int/wahis_2/public/wahid.php/countrymapinteractive
What is the problem we are trying to solve?
Editing for African Swine Fever
27. Animal Biotechnology and Genomics Education
What is the problem we are trying to solve?
Editing for Porcine Reproductive and
Respiratory Syndrome (PRRS) Virus
IowaPorkCongress 1/23/2019
Whitworth et al. 2016. Gene-edited pigs are
protected from porcine reproductive and
respiratory syndrome virus (PRRSV).
Nature Biotechnology 34:20-22.
University of Missouri, USA
Gene silencing creates PRRS resistance
28. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
What is the problem we are trying to solve?
Editing to improve survival of piglets
PNAS 2017
Chinese Academy of Sciences
Low-fat and survivability
Zheng et al. 2017. Reconstitution of UCP1 using CRISPR/Cas9 in the white adipose tissue of pigs decreases fat deposition and
improves thermogenic capacity. Proc Natl Acad Sci U S A. 2017 Nov 7;114(45):E9474-E9482
29. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
January 18th, 2017 FDA draft guidance 187
considers all gene edited animals whose genomes
have been “altered intentionally” to be drugs
:
I am not a drug
I am a cow
30. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
“This [FDA] regulatory path will result in a lengthy and
expensive approval process, and functionally make any
gene edited animal a living animal drug—and every farm
raising them a drug manufacturing facility. It does not
allow for a risk-based approach that takes into
consideration the familiarity or complexity of the genetic
changes, and the fact that they could be achieved
through conventional breeding techniques (though at
the expense of time and genetic improvement from
decades of animal breeding). The FDA approach is also
out of step with the regulatory pathways under
development in the rest of the world”
National Pork Producers Council
Position paper on “Regulation of Gene Edited Animals”
31. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
Please sign this petition if you agree that:
https://tinyurl.com/DNAisNOTaDRUG
https://www.gopetition.com/petitions/harmonize-us-gene-edited-food-regulations.html
32. 0
100
200
300
400
500
600
1980 1990 2002 2015 2030 2050
Totalconsumption(milliont)
Developing - meat
Developed - meat
Developed - milk
Past and projected trends in consumption of meat
and milk in developing and developed countries
(Thornton, P.K. 2010 Livestock production: recent trends, future prospects. Philosophical Transactions of the
Royal Society B: Biological Sciences 365:2853-2867).
33. Whole Foods Market has announced they are
going to stock slow growing chickens
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
34. Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
Entering the Whole Foods
“alternative fact” zone
Whole Foods, have committed “to replace fast-growing
chicken breeds with slower-growing breeds ”
Nothing else about how the chickens are being raised is changing,
they are just around for 14 more days before slaughter…..
Why? According to Theo Weening, the global meat buyer for Whole Foods
Market, the slow-growing bird "is a much better, healthier chicken, &
at the same time it's a much [more] flavorful chicken as well ".
Where is the objective, evidence-base to support this assertion?
Why is growing less than 50 grams/day for 58 days better for welfare than
growing at 61 grams/day for 44 days?
And why would this be a much more flavorful chicken if nothing else changed?
35. Animal Biotechnology and Genomics Education
1961 Today 2050
NumberofAnimals(Inbillions)
6.6B
56B
99.1B
131B
32B less
with Innovation
74.6B
Without innovation = no productivity increase
Current rate of genetic improvement
The impact of innovation on
animal breeding programs
IowaPorkCongress 1/23/2019
18B less
With new breeding methods allowed
175B
76B
36. Cognitive dissonance: mental discomfort
experienced by a person who simultaneously holds
two or more contradictory beliefs, ideas, or values
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
37. 0
100
200
300
400
500
600
1980 1990 2002 2015 2030 2050
Totalconsumption(milliont)
Developing - meat
Developed - meat
Developing - milk
Developed - milk
Past and projected trends in consumption of meat
and milk in developing and developed countries
(Thornton, P.K. 2010 Livestock production: recent trends, future prospects. Philosophical Transactions of the
Royal Society B: Biological Sciences 365:2853-2867).
38. Mastitis-resistant cows
(inflammation of mammary gland)
Nature Biotechnology 23:445-451. 2005
www.ars.usda.gov
IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
39. Animal Biotechnology and Genomics Education
Lost rBST to the
fearmongering ($$)
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
↑ 7%
GHG
got responsibility?
we don’t either!
Our milk results in 7%
more methane emissions
per glass because we
cater to fearmongering
about safe technology to
increase our sales $$$
40. Increased methane
/unit milk by 7.3%
Capper JL, Castañeda-Gutiérrez E, Cady RA, Bauman DE. 2008 The environmental impact of
recombinant bovine somatotropin (rbST) use in dairy production. Proc Natl Acad Sci U S A 105:9668-73
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
↑ 7%
GHG
45. IowaPorkCongress 1/23/2019 Animal Genomics and Biotechnology Education
Iowa State researchers found more articles mentioning GMOs in the U.S.
versions of the Russian-backed news sites RT and Sputnik than five other
American news organizations — Breitbart News, Huffington Post, Fox
News, CNN and MSNBC — combined.
Among the seven news sites, the two Russian news sites produced more
than 50 percent of all GMO-related articles and usually portrayed GMOs
negatively. RT published “nearly all” of the articles where the term GM
appeared as “click bait,” the researchers said.
https://www.desmoinesregister.com/story/money/agriculture/2018/02/25/russia-seeks-
influence-usa-opinion-gmos-iowa-state-research/308338002/
2/26/2018
46. Animal Biotechnology and Genomics Education
IowaPorkCongress 1/23/2019
What does non-GMO milk mean?
Farmers have to source more expensive
non-GMO feed, despite the fact there is no
detectible difference in the resulting milk
47. Animal Biotechnology and Genomics Education
• 50% decrease in global insecticide use on cotton as a
result of Bt cotton (~20 million kg active ingredient)
• GM crops reduced GLOBAL pesticide spraying by
618.7 million kg (~8.1%) and, as a result, decreased
the environmental impact associated with (less toxic)
herbicide and insecticide use on these crops by 18.6%.
• Important cuts in fuel use and no till, resulting in a
significant reduction in the release of GHG emissions ~
removing 11.9 million cars from the roads.
Brookes, G. and Barfoot, P., 2017. Environmental impacts of genetically modified (GM) crop use 1996–
2015: impacts on pesticide use and carbon emissions. GM crops & food, 8(2), pp.117-147.
DOI: 10.1080/21645698.2017.1309490
Why should consumers care?
Because GM has facilitated reductions in pesticide use
& environmental footprint of agricultural production
IowaPorkCongress 1/23/2019
48. Animal Biotechnology and Genomics Education
“We monetarize precluding farmer access to
safe technology which has proven to reduce
GHG emissions & global insecticide use.
WE HARM biodiversity & beneficial insects”
IowaPorkCongress 1/23/2019
GOODBYE
BUTTERFLY
Project
49. Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019
There is a need to defend objective truth –
especially around food & agriculture – because
“alternative ag facts” harm sustainability
“Praying on a parent’s
instinctive desire to protect
the health of their children
by using lies to scare them
into paying more money for
absence-labeled foods, or
worse to avoid fresh produce
altogether due to misguided
fears of GMOs or pesticides,
is the most unethical and
disingenuous way to increase
market share imaginable.”
- Alison Van Eenennaam
50.
51. Animal Biotechnology and Genomics EducationIowaPorkCongress 1/23/2019
N O N
UNICORN
Project
V E R I F I E D
I can make money by asking an increased
price for products brandishing absence
labels for something that does not exist!!
#marketinggenius
52. Animal Biotechnology and Genomics Education
Thanks for inviting me!
My laboratory receives public funding support from the
National Institute of Food and Agriculture and the
Biotechnology Risk Assessment Grant (BRAG) program,
U.S. Department of Agriculture, under award numbers
2011-68004-30367, 2013-68004-20364, 2015-67015-
23316, 2015-33522-24106 and 2017-33522-27097.
Animal Genomics and Biotechnology EducationIowaPorkCongress 1/23/2019