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Welcome To Social Media - Chicago Department Public Health
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- 3. Why we communicateTurnout Attendanceat an eventAwarenessUsually traces back to moneyAdvocacyBest to engage audience
- 4. Where did thatplan go?
- 5. How long isa strategy?
- 6. What are ourgoals?
- 7. PersuadePriority Goal whichwill lead to action or engagementInformProvide specificInformation or data to lead to immediate actionEducateProvide them withKnowledge to helpguide decisionsInformProvide user withSpecific inforAppeal to EmotionsProvide a positive Experience for users
- 8. Who are ouraudiences?
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- 10. What are ourmessages?
- 11. Listening a laBeth
- 12. ListeningAudi Q7 SaintBeast Dashboard by jiazi on fickr
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- 14. Imagine your audienceWritedown 10 phrases or words someone might use to find you or your organization Now narrow those 10 phrases to 5
- 15. Name 3-5 communitiesof interest or geography with medium to high interest in your servicesExercise!Find you, your org, or your issue at one or more of these sites:News.google.comaddictomatic.comSocialmention.com
- 16. HomeworkCheck your goals,audiences, messages with colleagues, supervisorsLook for your issue, organization out thereBuild an iGoogle-type dashboardStart reading blogs via RSS
- 17. Thank you!Get foundonline!Add your group to our directory at www.communitymediaworkshop.orgAnd fan us on Facebook! www.facebook.com/ communitymediaworkshop
Editor's Notes
- #5 Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.
- #6 Plan for 6 months plus
- #8 Four basic goals of a Website! Persuade, Educate Inform Appeal (fun)Good websites have a priority goaland use the other three to supportthe main priority goal
- #10 SM=$200 a year Zoomerang about the same Email programs integrate it… seems logical and you may already use one of these. Some things to think about:How FEW questions? (time) What’s the ASK?What will you use answers FOR? (who can help?) Prizes? Ray School storyHandout – who does what online….
- #12 BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
- #13 Listening is like being in a car knowing that you are safe, also knowing how to handle etiquette—when to speed up and when to slow down. Do I need more gas? dashboarding is so hot – keeping track is huge. But for now we’re just talking about knowing what’s going on real time. It’s not as hard as you think. RSS=reader and feed.Laura Freeman sotry: when I am doing a show about doris duke ? Doris day? Madonna? I go find fan sites and tell them about it. I get intervieweed that way and other sites pick up the interview. Google alerts
- #14 Frogloop…. Others—NTEN 3 hours listening.You want to know if someone says something about you… you want to say thank you! Comcast stories , zappos has become famous!
- #15 Keyword exercise
- #16 Keyword search tools