Download as PDF, PPTX
Uploaded byLinkedIn Sales Solutions
LinkedIn Social Selling Workshop - LA/Orange County
The document outlines a workshop on social selling in Los Angeles, covering foundational concepts, best practices, and success metrics for implementing social selling programs. It emphasizes the importance of leveraging LinkedIn's resources, fostering professional branding, and tracking success through measurable metrics. Key statistics indicate that social sellers outperform their peers, with significant increases in pipeline and deal sizes.
More Related Content
Similar to LinkedIn Social Selling Workshop - LA/Orange County
![[Infograpic] linked in and social selling](https://cdn.slidesharecdn.com/ss_thumbnails/infograpiclinkedinandsocialselling-180702114014-thumbnail.jpg?width=640&height=640&fit=bounds)
LinkedIn Social Selling Workshop - LA/Orange County
- 1. LinkedIn Social SellingWorkshop LOS ANGELES – ORANGE COUNTY 1
- 2. Agenda 2 • Foundations ofSocial Selling • What Social Selling Success Looks Like • Best Practices for Implementing a Social Selling Program • Q&A • Networking
- 3. Foundations of SocialSelling Andy Kellam Mid-Market Sales Leader, North America Sales
- 4. Why reps losedeals people on average are involved in the buying decision 5.4 Missing critical players 77% of buyers don’t believe that sales understands their business and don’t think they can help Saying the wrong things of forecasted deals go dark 24% Losing touch with prospects
- 5. Social Selling A modernapproach to sales that utilizes information from social networks to grow your business
- 6. Social Selling Behaviors Createa professional brand Find the right people Build strong relationships Engage with insights
- 7. LinkedIn has awealth of information on the people and companies with whom you want to build relationships 430M+ Members worldwide 7M+ Global companies 159MMonthly unique visitors 2B+ Updates per Week
- 8. To tap intothe power of LinkedIn for sales, you need to expand your access and tailor your experience Today: your personal network All that LinkedIn has to offer YOU Just what you need for sales
- 9. Where Sales NavigatorComes Into Play
- 10. Social Sellers SeeMore Success 45% 51% 78% Create more opportunities More likely to achieve quota Outsell peers who don’t use social media
- 11. What Social SellingSuccess Looks Like Erica Benton Marketing, LinkedIn Sales Solutions
- 12. Social Selling Leaders LisaMacKenzie Partner, SVP The Channel Company Ryan Harding Executive Managing Director Newmark Grubb Knight Frank
- 13. Andy Kellam Mid-Market SalesLeader, North America Sales Best Practices for Implementing Social Selling Programs
- 14. Social Selling Works 40% increasein pipeline 3.2x increase in deal size 171x return on investment
- 15. You can’t managewhat you can’t measure
- 16.
- 17. Awareness Implementing Social SellingPrograms Best Practices Communicate your vision Get executive sponsorship Help define and align program to business objectives Partner on a path to success tailored for your team How LinkedIn Can Help
- 18. Education Implementing Social SellingPrograms Build a social selling culture Coach for social selling behaviors Best Practices Share best practices and learnings Provide dedicated resources for training How LinkedIn Can Help
- 19. Implementing Social SellingPrograms Track Metrics & Attribution Build an ROI Story Provide Social Selling Index (SSI) as KPI Support management with usage reporting and analytics How LinkedIn Can Help Accountability Best Practices
- 20. Implementing Social SellingPrograms • Track metrics and attribution • Build an ROI story Accountability • Build a social selling culture • Coach for social behaviors Education • Communicate your vision • Get executive sponsorship Awareness
- 21. Social Sellers SeeMore Success 45% 51% 78% Create more opportunities More likely to achieve quota Outsell peers who don’t use social media
- 22.
- 23. sales.linkedin.com Ready to GetStarted?