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Message Presentation
- 1. Developing and Deliveringthe Message Iran, Tehran, The Green Vicrtory Sign by Hamed Saber from flickr Saturday, June 27 Gordon Mayer, vp Community Media Workshop Union Communications Conference, @ Univ. of Ilinois
- 2. What would youtell President Obama about your work if you crossed paths jogging?
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- 5. Turnout Attendance atan event Why we communicate Awareness Usually traces back to money Advocacy Best to engage audience
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- 8. ‘ Facts Are Meaningless’
- 9. What Are OurGoals?
- 10. Who Are OurAudiences?
- 11. More on messagesGot milk? / ¿Toma leche? http://www.gotmilk.com/fun/toma_leche_2.html
- 12. What Stories CarryOur Messages to Our Audiences?
- 13. Hi! My nameis _____ and I work with… You know how… (problem) Well, what we do is…(feature) So that …(benefit) We’re kind of like the…(metaphor) Feature : the physical traits or description of what you do Benefit : a feature translated into a member’s satisfaction. What do the members get because of what you do? Metaphor : a comparison that can be funny or startling; goal is to make your work familiar. Crafting an Elevator Speech Who we are, in a minute or so
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- 15. What about these ?
- 16. Cesar Chavez Howdid you find out about the grape boycott?
- 17. Getting the message40 years ago In 1973, 17% of American consumers participated in the grape boycott. Did you (if you are old enough)? How did you get the message? Was it through the national media? Was it through the mainstream local media?
- 18. More tips onour home page: www.newstips.org Learn more at the blog: www .communitymediaworkshop.org Join our network at www .nonprofitcommunicators.ning.com Gordon Mayer, [email_address] org 312-369-7722 Thank you!
Editor's Notes
- #2 Goals: to help participants learn to polish their presentations and give them an edge
- #4 CMW-Crossroads Messaging Justice May 30, 2008
- #5 The difference between the known situation—and the known situation organized. Notice that what gets left out is almost more important than what is still in the picture! CMW-Springboard Aug. 14, 2008
- #6 CMW-Crossroads Messaging Justice May 30, 2008 Strategy=goal Getting the boss in the news is not a strategy Three rules Communications is a cost center not a profit center Thank god for the Internet!
- #7 CMW-Crossroads Messaging Justice May 30, 2008
- #8 CMW-Crossroads Messaging Justice May 30, 2008
- #9 CMW-Crossroads Messaging Justice May 30, 2008 Facts are important, and it’s crucial to have them right. But they’re meaningless People receive every message in terms of what they already know and believe. Meaning comes from the story. Facts illustrate the story
- #10 CMW-Crossroads Messaging Justice May 30, 2008 Grow donor base; Build awareness of our organization; Influence public policy, social justice, human rights issues; Recruit new clients & customers; Pass legislation; Often presentation goals are classified as persuade, inform, or sell
- #11 CMW-Crossroads Messaging Justice May 30, 2008 Go deep, not broad—in other words, you want to imagine who are you speaking to? What matters to them? We talk about the most popular radio station in the world—WIFM—What’s In It For Me?--You know you have a good sense of your audience when you can answer that question for them. For example: policymakers, students, a supervisor, elected officials.
- #12 1-10-2008 page Can we state it in one or two sentences? Does our media work & publicity reflect this message? Can a visual image convey this message? What stories convey this message? Use the same message for all audiences—can change the words but same basic meaning. (not “it depends who I’m talking to”)
- #13 Identifying a Problem Finding a Solution Creating a Conflict Making a Fresh Start Doing Something New Doing Something Unusual
- #15 CMW Gary Life Education Initiative 8-4-08 Sue’s advice on types of stories you might want to tell Think of these as subtitles as you organize your stories: Imagine Your Audience How We Began/Who Influenced; Us/Founders; Obstacles Faced and Problems Solved; Where I Got This Idea; Examples—specific people; Values in Action Before we came on the scene/ After we did our thing; Accomplishments, Victories, Feeling good!
- #16 CMW-Crossroads Messaging Justice May 30, 2008 Stories matter even more on the Web…. Facebook, twitter, all about what you share… and what’s in it for me! Reciprocity story of jessica halem