The document discusses the importance of using social media, particularly Twitter, for organizations to enhance their outreach and community engagement. It provides insights on effective tactics for achieving their goals, including transparency, storytelling, and building relationships. Additionally, it highlights the dos and don’ts of Twitter usage to maintain meaningful interactions and promote their mission.

1. The Joy of TechGetting The e-Word OUTFebruary 8, 2010Jim Pickett, AIDS Foundation of Chicago(LifeLube.org)jpickett@aidschicago.org

3. Forum + podcasting

4. The new measureAttendanceIn-PersonDownloads(As of January 6, 2009)IncreaseForum 1(Good Sex, Bad Sex)1487,003x 47Forum 2(Sex on Superhighway)959,946x 104Forum 3(Let’s Take a Glass)817,777x 96Forum 4(Tunnel of Love)12210,177x 83Forum 5(Generation You)5,522 – Sept 87x 63Forum 6(Risky Business?)6,100 – Sept x 42145

5. Podcasts are the gifts that keep on givingInteract with our content for ONE HOUR

7. The 5 W’sWhy are we doing this? (Goals)What are we going to do? (Tactics)Who are we trying to reach? (Community)Where are we going to do it? (Networks)When are we going to do it (Time)+ HOW (Help?)

8. Social Media Helps You To …Tell your story – you are your own mediaFocus on relationships with current – and potential – members, advocates & donorsIncrease transparencyShare information: Educate others about your agency and issues and learn from others Build a more meaningful community

9. Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/

10. Community ValuesGenerosityStories AgilityCompassionAuthenticity- Tara Hunt, author of “The Whuffie Factor”http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap

11. Shift Perspective

13. Why should your org be on Twitter?Wide reachFast informationImmediate

14. Why shouldn’t you be on Twitter?ImmediacyPermanenceShort span for ideas

15. Twitter Do’sBe HumanShow personalityFollow interesting peopleBe usefulBe engagingBe Humble

16. Twitter Don’tsDon’t just drop linksDon’t follow everyone that follows you automaticallyClutter makes conversation harderDon’t tweet about the mundaneDon’t be selfishRT others & share great content

17. Further Your MissionUse to find other similar orgs doingFind out what’s being said about youBuild community and relationshipsGet your story out to the masses