The document provides guidance on effective communication strategies to promote an organization called the Alliance for Research in Chicago Communities (ARCC). It emphasizes using stories and metaphors to engage audiences and convey key messages in concise elevator speeches. The document outlines determining goals, target audiences, and crafting compelling messages that highlight what's in it for others (WIFM) to learn about and support an organization's work.

1. How to get heardThom Clark &Gordon MayerARCCAlliance for Research in Chicago Communities

2. What would you tell President Obama about ARCC if you crossed paths jogging?

3. CMWho?

4. Why we communicateTurnout Attendance at an eventAwarenessUsually traces back to moneyAdvocacyBest to engage audience

7. ‘Facts Are Meaningless’

8. Telling storiesStoryteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago

9. Crafting an elevator speechWho we are, in less than 2 minutesHi! My name is _____ and I’m a … You know how… (problem)Well, what I do is…(feature)So that …(benefit)I’m kind of like …(metaphor)Feature: the physical traits or description of what you doBenefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.

10. What are our goals?

11. Who are our audiences?

12. What are our messages?

13. ARCC & CBPR strategyAmy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm

14. Our goals?Our audiences?Our messages?WIFM for our audiences?Our stories?

15. Thank you!Get found online!Add your group to our directory at www.communitymediaworkshop.orgAnd fan us on Facebook! www.facebook.com/ communitymediaworkshop