The panel discusses how organizations can extract valuable insights from customer data to enhance learning and development. Key topics include planning, practical methods for gathering insights, and leveraging this information for actionable business opportunities. The session features experts sharing strategies to improve customer engagement and satisfaction through effective content analysis and proactive solutions.

1. Know your audience: Discovering Learning and Development Insights Radian6 Social 2011Thursday, April 7th2:00 pm – 2:55 pmPacific D-E

2. What is this panel about?Learn from those in the trenches about how they are gleaning insights from all of the data they collect. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.

3. Who are our panelists?Paul Dyer, Head of Social Media, North AmericaWCG WorldMatt Dickman, Senior Vice President & PartnerFleishman-HillardJeannine D’Allegro, Leader, Social Media StrategyDun & Bradstreet

4. What are the big topics?The Planning What should you plan before jumping in?The Practical How do you pull these insights from customers?The InsightsWhat do you do once you’ve pulled out this information? Where and when can it be used?

5. Turning Seemingly Disconnected Content Into Actionable, Proactive OpportunitiesJeannine D'AllegroLeader, Social Media StrategyDun & Bradstreet / MarketingApril, 2011

6. “If content is king, then conversion is queen.” - John Munsell6

7. Gathering insights to promote customer conversationsUnderstand the swirl out there about our customers and by our customers

8. Understand what their customers are saying about them (B2B)

9. What is the industry doing and saying?