This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
Gamification, Game Based Marketing, Serious BusinessMartin Verdult
Gamification, the next big thing? Wat is het, hoe werkt het en wat kun je er mee doen? John Meulemans van 3sixtyfive gaf tijdens de Cross Examination #2 een aantal insights in the wereld van Gamification. Inmiddels Serious Business. Als je er mee aan de slag wil ook een aantal handige "Pointers".
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.
Gamification, Game Based Marketing, Serious BusinessMartin Verdult
Gamification, the next big thing? Wat is het, hoe werkt het en wat kun je er mee doen? John Meulemans van 3sixtyfive gaf tijdens de Cross Examination #2 een aantal insights in the wereld van Gamification. Inmiddels Serious Business. Als je er mee aan de slag wil ook een aantal handige "Pointers".
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.
Made to Stick by Chip and Dan Heath - With Advertisements To Test You!Jeph Maystruck
Made to stick has been the long time go-to book on advertising and creating a sticky message. Chip and Dan heath obviously get it, the book is packed full of examples of the 6 SUCCES principles of sticky ideas. Simple, Unexpected, Concrete, Credible, Emotional and Stories.
As a speaker for Creative Morning's Grand Rapids, I spoke on the how we can apply our most human skill of empathy. This is presented through types of empathy applied to my work carried by an underlying story that follows me through my career.
Pixar's 22 rules to phenomenal storytelling according to Emma CoatsRobertas Jucaitis
Buvusi "Pixar" pasakojimų kūrėja (Story Artist, 2007–2012) Emma Cots (31), dalyvavusi kuriant filmus "Brave" (2012) ir "Monsters University" (2013), 2011 m. pasidalino sukaupta "Pixar" patirtimi, paskelbusi "22 tobulo pasakojimo taisykles". Šiuo metu Emma Coats dirba "Google".
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Made to Stick by Chip and Dan Heath - With Advertisements To Test You!Jeph Maystruck
Made to stick has been the long time go-to book on advertising and creating a sticky message. Chip and Dan heath obviously get it, the book is packed full of examples of the 6 SUCCES principles of sticky ideas. Simple, Unexpected, Concrete, Credible, Emotional and Stories.
As a speaker for Creative Morning's Grand Rapids, I spoke on the how we can apply our most human skill of empathy. This is presented through types of empathy applied to my work carried by an underlying story that follows me through my career.
Pixar's 22 rules to phenomenal storytelling according to Emma CoatsRobertas Jucaitis
Buvusi "Pixar" pasakojimų kūrėja (Story Artist, 2007–2012) Emma Cots (31), dalyvavusi kuriant filmus "Brave" (2012) ir "Monsters University" (2013), 2011 m. pasidalino sukaupta "Pixar" patirtimi, paskelbusi "22 tobulo pasakojimo taisykles". Šiuo metu Emma Coats dirba "Google".
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
A presentation for professional speakers at the Asia Professional Speakers Convention 2018 in Singapore. Focused on three take-aways - be world-class, be of service, and join the Giving Economy. The emphasis is on all of us owning the digital stage, with the same energy, commitment and passion as we give to the physical stage.
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
A talk about ethics and the purpose of our work as creators, presented at UX Camp Brighton (&redux) on January 14th 2014.
Relevant Links:
UX Camp Brighton - http://www.uxcampbrighton.org
You Are Not So Smart - http://youarenotsosmart.com/the-book
How Designers Destroyed The World - https://vimeo.com/68470326
Click Here To Save Everything - http://www.amazon.com/Save-Everything-Click-Here-Technological/dp/1610391381
McGurk Effect - http://www.youtube.com/watch?v=G-lN8vWm3m0
Strip Search Prank Call Scam - http://en.wikipedia.org/wiki/Strip_search_prank_call_scam
Emotions in Decision-Making - http://en.wikipedia.org/wiki/Emotions_in_decision-making
Subliminal Stimuli - http://en.wikipedia.org/wiki/Subliminal_message
Evil UX - Turn Evil into Empathy - Digital Pond September 2017 - Empathy in D...Matt Gibson
As designers, we want to satisfy – and even delight! – our users. But, jumping straight in and coming up with the best designs to solve their challenges can be hard. It’s easy to get stuck.
So what do you do when faced with a design challenge? Ask yourself what would Dr Evil do.
In this session, I will explore how you can get your organisation thinking in a more user-centred way about your customers or users, by approaching UX like a super villain. Designing like an evil genius at the start can lead to more creative and empathic design solutions, that will make your users’ lives better, and help get more non-designer stakeholders on-board and involved in the design process.
Slides from talk given at Digital Pond on 14th September 2017.
Redesigning how we work - UX Alive 2016Matt Gibson
Slides from my presentation at UX Alive on 11th May 2016, about how we can foster better empathy, trust and communication with our client, through our design approach.
More than Media Queries: Reframing Responsive UX - SXSW 2016Matt Gibson
My slides from my presentation at SXSW, Austin, Texas on 12/03/16 about going beyond the media query to deliver truly responsive experiences for people regardless of the device they're using.
Adapting to Responsive Web Design - Figaro DigitalMatt Gibson
These are my slides from Figaro Digital on 5th August 2015: http://www.figarodigital.co.uk/seminars.aspx?pkEventID=2e528d70-4eea-4344-b49d-57a544f5399b
Video available here: http://www.figarodigital.co.uk/Video.aspx?v=29ecfc59-8fc4-4505-86b2-5646dcef88f0
Adapting to Responsive Design - UXPA2015Matt Gibson
These are the slides from my talk at UXPA2015 (http://uxpa2015.org/) in San Diego on June 25 2015. The talk centred on going further with our responsive designs, looking at content strategy, performance, progressive enhancement and more future friendly thinking.
Designing Better Experiences - A Digital Masterclass for the Financial Sector...Matt Gibson
A Digital Masterclass presented at http://www.masterclassing.com/events/digital-finance-london/ on 18th November 2014. This was a case study showing the value of user experience in the finance sector, looking at how Cyber-Duck applied human-centred design principles to the design of a hugely successful cross-channel experience for dlc.
Adapting to Responsive Design - On The Edge Conference #edgebrumMatt Gibson
My slides from On The Edge Birmingham 2014 on 3rd July 2014 (#edgebrum). My talk was about the principles of responsive web design with real world experiences of how Cyber-Duck approached responsive design for our own website.
UX Design for the Responsive Web - UX London 2014 WorkshopMatt Gibson
Whether they realise it or not, every company is in the user experience business. The best products and services have design at their very core. This workshop will delve into how we as designers, developers and product owners can challenge assumptions and influence business strategy to deliver better, more delightful experiences for our users regardless of screen size. Through a series of hands-on activities we will share techniques for exploring and identifying requirements, painting a picture of our users and quickly creating responsive prototypes that we can test and validate.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
4. @duckymatt
It must include:
• A villainous self portrait
• Your name
• Your villain alter ego name
• Something interesting about your alter ego
• The most despicable thing you’ve ever done
CREATE YOUR OWN
VILLAIN TRADING CARD
23. @duckymatt@duckymatt
“I’ve learned that people will
forget what you said, people will
forget what you did, but people
will never forget how you made
them feel.
MAYA ANGELOU
39. @duckymatt
People will tend to conform to the dominant ideas of the group,
reducing the breadth of original solutions.
@duckymatt
COLLABORATIVE FIXATION
Article source: http://onlinelibrary.wiley.com/doi/10.1002/acp.1699/full
42. @duckymatt
BAD IDEA
Article source: https://www.forbes.com/sites/jaymcgregor/2015/07/31/5-depressing-gadgets-that-make-you-question-humanity/?ss=lists
45. @duckymatt
Telling a good idea
from bad is harder
if you don’t define
what good is
Article source: http://www.huhmagazine.co.uk/8094/a-performance-artist-is-spending-2-days-looking-for-a-needle-in-a-haystack
53. @duckymatt@duckymatt
“Humour is an essential part of
spontaneity, an essential part of
playfulness, an essential part of
the creativity that we need to
solve problems, no matter how
‘serious’ they may be.
JOHN CLEESE
Quote source: https://www.youtube.com/watch?v=Pb5oIIPO62g
60. @duckymatt
THE GOOD THAT LIES WITHIN
Consider the attributes of your evil ideas
Based on each attribute, think of ideas for improving their experience
What would that look like for them?
64. @duckymatt
FILLING OUR EMPATHY MAPS
• Now, what do they THINK and FEEL?
• What are their pains?
• What are their gains?
• What’s going to motivate their behaviour?