The document outlines a weekly innovation framework aimed at helping companies stay competitive by productizing visionary ideas and adapting to rapidly changing market trends. It emphasizes the importance of continuous innovation to avoid losing market share and highlights methods for brainstorming, concept development, and consumer validation. The approach includes a structured schedule for ideation and prototyping, ultimately aiming to translate concepts into viable products to drive growth.

2. weekly,
the innovation startup

3. Maarten
van den
Heuvel
Tim
Gouw
Maarten
Visionary thinker who
creates concepts faster
than his shadow.
Tim
Explains the
unexplainable and
loves mark-a-thing.

4. Field research

5. Why is continuous innovation
required for all companies?
Competitors, big and small, are constantly moving. Meaning that …

6. Over 50% market
share in 2008. 12.500
layoffs in 2014.
Revenue cut of 10% for
budget hotels. Airbnb
doubles every year.
… you will miss
out on valuable
opportunities!

7. 10+ million users
in 2010. Shut
down in 2013.
$14+ billion sales
in 2006. Filed for
bankruptcy in 2012.
… you will be
out of business
soon!

8. “If you seek growth,
innovation isn't your best
friend... it's your only friend.”
— Jeff DeGraff, Dean of Innovation

9. Why is it such a
challenge to be
truly innovative?

10. More than ever, industries are at a tipping point
Keeping up with ever changing customers is hard
While all knowledge and trends are available
Too much time is invested in strategies, visions and the ‘why’
And talking alone does not translate into true innovation
We believe that in the end, customers care about relevant products…
…so why not productize your vision? That’s where we come in!
We innovate… weekly.

11. Intellectual
horse power
to transform
visionary thinking
into products.

12. You can be the new

13. Startups are revolutionizing industries
These companies (or services) were founded in the late 00’s. They’ve transformed industries with their
massive growth figures, leaving large reputable companies far behind.
500,000+
listings in 190 countries
Innovating travel since 2008
$1.15 billion
quarterly streaming revenue
Innovating online entertainment since 2007
500 million
users sharing 700M photos a day
Innovating communication since 2009
Market valuation of
$18+ billion
Innovating transit since 2009
taken over by Google for
$3.2 billion
Innovating home automation since 2010
200%
year-on-year user growth
Innovating music since 2006

14. Why is it such a challenge to be truly innovative?
ideas
everyone has great ideas from daily
experiences, the hard part is to get
them out and select the best
daily business
daily business withholds
companies from focusing on
what’s next
trends
industries are changing fast,
making it hard to truly understand
the latest developments

15. challenge eekly productized

16. M W F
T T
Monday
Intake & insights
Tuesday
Trends
Wednesday
Brainstorm & ideation
Friday
Productize & pitch
Thursday
Concepting
Productizing week

17. M T W T F
Monday
Tuesday
Wednesday
Intake & insights
Trends
Brainstorm & ideation
Friday
Productize & pitch
Thursday
Concepting
Fill-out intake form
Gather a team
Prepare briefing presentation
Take the stage!
Validate with real users
Repeat innovation week

18. M T W T F
Monday
Tuesday
Wednesday
Intake & insights
Trends
Brainstorm & ideation
Friday
Productize & pitch
Thursday
Concepting
09:00
Briefing meeting
Getting up-to-speed with the
challenge at hand, conducted
research and the team.
12:00
Insights interviews with
employees
Analyzing internal documents,
asking the right questions.
09:00
Ideation brainstorm
Workshop with the team,
extracting the best ideas from
the company.
12:00
Prioritizing, combining and
selecting ideas
Shifting the good thoughts from
the bad, based on market
trends. Combining the best
suggestions to ideas worth
looking into. 16:00
09:00
Product and pretotype
development
Finishing the product concept
and preparing the pretotype
testing tools.
Pitch and drinks
Presenting the week’s output.
09:00
Trends analysis
Getting out there, inspecting the
market, competitor analysis,
investigating the latest
development in the industry and
beyond.
09:00
Creative concept
Translating the most promising
idea into a 360 concept,
including proposition, market
strategy, business model and
visuals.
together with an internal company team stand alone with input from contact person

19. The weekly method
Productizing week
to make your vision tangible
product concept
Pretotyping week
to test consumer demand
user validation

20. Productize it
Trends translated, vision applied

21. “At the end of the day,
the only way to change
is through products.”
— Satya Nadella, CEO Microsoft

22. Innovative
The next big thing
Simple
Easy to grasp
Tangible
To be appealing
Presentable
For fast decision making
Shareable
Viral in the organization
Customer focused
Of course…
The productizing guidelines

23. Pretotype it
Failing faster for more success

24. “Make sure – as quickly and as cheaply
as you can – that you are building the
right it* before you build it right.”
— Alberto Savoia, pretotyping
* ’it’ can be anything but it’s always an ‘idea to try’

25. The pretotyping effect
without pretotyping
The BUILD - MEASURE - LEARN feedback loop
with more success!
ideas tried slow failures fast failures successes

26. Prove by example
Founded in
Holland
Polare
experiences
Crowdfunded
wedding
coming soon
Concepts that illustrate the potential of the Weekly method

27. Polare experiences
A page presented as if it was published
by former Dutch bookstore Polare itself,
showing their latest and most innovative
plans. Offering the revolutionary concept
of ‘Polare Experiences’, a yearly
subscription service to help readers get
the most out of stories.

28. “The biggest Dutch
crowdfunding success ever!”
— Mark Laagewaard, CrowdAboutNow
€250K total crowdfunding
investment
1,000+ individuals invested in
multiple bookstores
48h to reach the €75K
goal for a single store

29. Founded in Holland
The Netherlands — Holland — has a
thriving startup scene. The surge of
successful entrepreneurial endeavors has
made the region one of Europe's hottest
startup hubs. Inspired by Made in NYC,
this list is a tribute to innovative startups
that are proud of their Dutch roots.

30. Online
Crowdfunded wedding
What is a product?
Product Service
Offline
Founded in Holland
We believe that a product can be anything. Physical or
digital. A traditional product or a productized service.
Our cases illustrate a variety of products.
Polare experiences

31. An ecosystem of weeks
If a product concept is positively received, developing and launching a minimum viable product is the first step
towards realizing your new dream. A system of pre-planned weeks assure transparent and predictable execution.
take the stage
vision strategy productize
pretotype design ◦ ◦ build ◦ ◦ ◦ launch improve
WHY HOW WHAT TRY

32. We work with innovators all over Europe,
and way beyond…

33. Constant exploration
is needed
Day after day, Steve Jobs said to Jony Ive
“This might be crazy, but what if we…”
until once in a while the idea took the air
out of the room.

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36. one week
€ 10K
-10%
early adopter
advantage

37. one week
€ 10K
six weeks
€ 50K
innovator advantage

38. 䡬 Trends report
䡬 Ideas map
䡬 Product concept
䡬 Online product page
A product concept, visualized to
reach maximum impact. Ready to
validate by pretotyping to get a
head start. We promise you, you
gonna want to share this…

39. End the era of asking why. Go weekly!
goweekly.co