Engaging the Crowd in Technology Development

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Jungpil Hahn

Presentation at the 2021 KDD Workshop on Understanding Public Perceptions for Applied Data Science

Engaging the crowd in technology development

Capital + Labor + Entrepreneurship
Entrepreneurship
Labor
Capital

Crowd-based Innovation
• Mobilizing the crowd
• Enabling the crowd to work smarter

Crowd-based Innovation
• Mobilizing the crowd
• Money, Love, Glory
• Making the crowd work smarter
• Transparency, Propinquity, Collaboration

Traditional approaches to corporate strategy are failing. This is exacerbated by the incessant acceleration in the pace of business change. Now the digital tsunami is reshaping every industry. Long-standing assumptions about how people and organisations make economic decisions turn out to be fundamentally flawed. People make irrational decisions all the time, but in very predictable ways! The trick is to know how to figure out the rapidly-changing rules governing human behaviour. Adding to the uncertainty, long-term sustainable competitive advantage is replaced by a new era of transient advantage, where enterprises need to constantly be reinventing themselves: modernising and evolving their business models, management models, and products and services. Constant innovation and rapid speed-to-market are the new black. At ThoughtWorks Live Australia 2016, Keith Dodds talked about navigating in deep and turbulent waters where the old maps are no longer reliable. Success will only go to the enterprises that are truly organisationally agile and highly adaptive.

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Remember Marc Andreesens famous quote "Software is eating the world"? You can see it happening in many industries: Startups are innovating at a rapid pace and are often disrupting established companies. Eventually every industry will be disrupted by digital technology. Here is what is fascinating: 1. Big corporates have plenty of resources, a huge customer base, experts in market research etc. Why is it that they fail to innovate? 2. Startups most of the time lack resources, a customer base, experts in market research etc. How do they come up with innovative, disruptive and eventually successful business models? Luckily both questions have been answered. Clay Christensen has described the answer to the first question in his book The Innovator’s Dilemma. Go read it, it is really good. Steve Blank and Eric Ries have built a framework called The Lean Startup to answer the second question. This slide deck explains the innovators dilemma, how startups build businesses and what corporates can learn from them. It merely scratches the surface but it is a start for now. Tell me what you think in the comments.

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