Guest lecture for Communication and Change Management students at the University of Applied Sciences Utrecht on February 10th, 2015. By Tim Gouw and Maarten van den Heuvel.

1. Guest Lecture Hogeschool Utrecht
10 Februari 2015

2. Maarten
van den
Heuvel
Tim
Gouw
Maarten van den Heuvel
Master in Business
Consultant at Wecanbeheroes
Weekly Innovation
@mvdheuvel
Tim Gouw
Master in Marketing
Consultant at Clockwork
Weekly Innovation
@punttim

3. Field research

4. Trends en ontwikkelingen
Hoe nieuwe business modellen ontstaan en uitvloeien naar andere markten
Weekly methode
Overzicht van onze werkwijze
Tot slot
Nieuw product concept Feli (Tinder voor cadeautjes)

5. Have you heard of

6. $1.31 billion
quarterly streaming revenue
Innovating online entertainment since 2007
taken over by Google for
$3.2 billion
Innovating home automation since 2010
Market valuation of
$40 billion
Innovating transit since 2009
700 million
users sending 30 billion messages p/day
Innovating communication since 2009
1,000,000+
listings in 190+ countries
Innovating travel since 2008
200%
year-on-year user growth
Innovating music since 2006

7. New business models arise
• Supply and demand find each other much easier; Uber-for-X’
• Every market is a vulnerable
• Startups turn business models upside down, are flexibel and
personal, and work together where possible
• Setting the new standard for: customer experience, markets,
payments, relationship consumer-producer

22. If you're not paying
for the product,
you are the
product

23. Why is continuous innovation
required for all companies?
Competitors, big and small, are constantly moving. Meaning that …

24. Over 50% market
share in 2008. 12.500
layoffs in 2014.
Revenue cut of 10% for
budget hotels. Airbnb
doubles every year.
… you will miss
out on valuable
opportunities!

25. 10+ million users
in 2010. Shut
down in 2013.
$14+ billion sales
in 2006. Filed for
bankruptcy in 2012.
… you will be
out of business
soon!

26. Why is it such a challenge to be truly innovative?
ideas
everyone has great ideas from daily
experiences, the hard part is to get
them out and select the best
daily business
daily business withholds
companies from focusing on
what’s next
trends
industries are changing fast,
making it hard to truly understand
the latest developments

27. We are Weekly Innovation. We help companies
innovate by translating trends and ideas into a viable
product concept, within one week.

28. M W F
TT
Monday
Intake & insights
Tuesday
Trends
Wednesday
Brainstorm & ideation
Friday
Productize & pitch
Thursday
Concepting

29. “At the end of the day,
the only way to change
is through products.”
— Satya Nadella, CEO Microsoft

30. Product Service
Online
Offline
Knife
Facebook
We believe that a product can be anything. Physical or
digital. A traditional product or a productized service.
What is a product?
Uber

31. Productize it
Trends translated, vision applied

32. Innovative
The next big thing
Simple
Easy to grasp
Tangible
To be appealing
Presentable
For fast decision making
Shareable
Viral in the organization
Customer focused
Of course…
The productizing guidelines

33. Day after day, Steve Jobs said to Jony Ive
“This might be crazy, but what if we…”
until once in a while the idea took the air
out of the room.
Constant exploration
is needed

34. Vind het perfecte cadeau

35. Feli is jouw persoonlijke cadeau-assistent.
Ze helpt je het perfecte cadeau te vinden,
afgestemd op de smaak van jouw
vriend(in). Zo maak jij iemand écht blij en
ben je meteen de graag geziene gast op
elk feestje.

36. Zeg die cadeaubonnen maar gedag,
Feli komt eraan.
Meld je aan en je bent als eerste van de partij
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