The document discusses the importance of outsourcing distractions, such as IT and R&D, for scaling businesses and driving innovation. It highlights that successful innovation often stems from startups rather than traditional internal R&D, emphasizing the need to establish trust, value, and reduce risk for effective collaboration. Examples of failed internal projects from major tech companies contrast with the successes from startups, suggesting a need to reform how enterprises interact with startup ecosystems.

1. www.cupenya.com
ICT Sourcing:
How About Innovation?

2. What is the key to a
scalable business?

4. Let’s outsource all
distractions:
• IT & Communications
• Technology
• Product Development
• Marketing
• Sales

5. If removing all distractions is the key to
quick growth…

6. Let’s outsource all
distractions:
• IT & Communications
• Technology
• Product Development
• Marketing
• Sales
•
•
• Innovation?

7. Then don’t distract yourself
with R&D!

8. Innovation
R&D
Internal
Startups
External

9. R&D
Internal
Innovation
Startups
External

10. Even Startups use Startups
to outsource!

11. Let’s have a look into
Dutch enterprises.

13. What about
the new tech giants
(Apple, Facebook,
Google…)?

15. Each one of these acquisitions
is currently a major part
of the business landscape.
Let’s compare this to some
attempts at internal R&D…

16. Facebook Home
(2013)
Nexus Q
(2012)
Apple Maps
(2012)
Fire Phone
(2014)
Zune
(2006)

17. The difference is staggering.

18. So, we all know that disruption and
innovation comes from startups, not
R&D labs.
Then what is stopping us from moving
on?

19. Something is missing.
Startup – Link – Enterprise
What makes the link?

20. ENTERPRISE
STARTUP
#1
STARTUP
#2

21. Trust, value and risk.

22. Trust, value and risk. The balance is off.

23. 1. Reduce risk
2. Increase value
3. Increase trust
How to fix the equasion?

25. 1. Add trust
2. Fix the link
3. Profit.
One example comes to mind…

26. Trust: Business to Consumer (B2C)
The App Store.

27. TRUST: Business to Consumer (B2C)
It helps users trust startups.

28. But what about Enterprise
Software startups?

29. Partnership programs are
there to establish the missing
link.

31. And even still…
The same value proposition is judged
differently depending on the vendor.

32. Contract proposal
Trusted!

33. Contracts proposalContracts proposal
Great value, but too risky, thanks…

34. It’s time to change things up a bit.

35. Thanks.