Companies are increasingly launching to learn. Companies such as GE are increasingly prototyping products in order to test them in the marketplace. AirBNB and Uber completely changed their business models after they launched based on consumer reception. This model of beta testing, popularized by companies like Microsoft and Google, is becoming the new norm in consumer products and services. Nicholas discusses how your company or your startup can learn from these organizations, and bring products to market more rapidly and constructively.
How to Design and Implement Superior Business ModelsBMI Lab
What is business model innovation.
Why it matters for established companies.
The obstacles to BMI within established companies.
A methodology to successfully design new BM.
Implementation and testing.
Paper and Digital Prototyping @ Arab Innovation AcademyZaid Haque
Presentation on Prototyping made for a Keynote Lecture at Arab Innovation Academy, January 3 2018.
Outline:
- Why prototype?
- Fidelity in Prototyping
- Precursors to Prototyping - Crazy 8s and Storyboarding
- What is a paper prototype?
- What is a digital prototype?
- Common tools for prototyping (Courtesy Sam Haveson)
Arab Innovation Academy is a part of European Innovation Academy (EIA), a non-profit educational institution. https://inacademy.eu
EIA educational programs are developed together with professionals of world class partner universities and companies: UC Berkeley, Stanford, Google, Amazon, Amadeus, IBM, CA and many others. Future entrepreneurs are immersed in a multicultural ecosystem of 4000 students, speakers, mentors and venture capitalists from 65 different nationalities.
Design Exercise for a hypothetical airport app for Uber.
Prompt: Design the Arrivals flow for an airport app. I chose to design it with UberELEVATE, their air travel team, in mind.
How to Design and Implement Superior Business ModelsBMI Lab
What is business model innovation.
Why it matters for established companies.
The obstacles to BMI within established companies.
A methodology to successfully design new BM.
Implementation and testing.
Paper and Digital Prototyping @ Arab Innovation AcademyZaid Haque
Presentation on Prototyping made for a Keynote Lecture at Arab Innovation Academy, January 3 2018.
Outline:
- Why prototype?
- Fidelity in Prototyping
- Precursors to Prototyping - Crazy 8s and Storyboarding
- What is a paper prototype?
- What is a digital prototype?
- Common tools for prototyping (Courtesy Sam Haveson)
Arab Innovation Academy is a part of European Innovation Academy (EIA), a non-profit educational institution. https://inacademy.eu
EIA educational programs are developed together with professionals of world class partner universities and companies: UC Berkeley, Stanford, Google, Amazon, Amadeus, IBM, CA and many others. Future entrepreneurs are immersed in a multicultural ecosystem of 4000 students, speakers, mentors and venture capitalists from 65 different nationalities.
Design Exercise for a hypothetical airport app for Uber.
Prompt: Design the Arrivals flow for an airport app. I chose to design it with UberELEVATE, their air travel team, in mind.
50 Business Models à copier pour innover son propre modèle d'affaires.
Board of Innovation est l'auteur de ce rapport qui a été téléchargé plus de 10 000 fois.
Lecture I gave on Decision Making and Research in Product Design, for a Faculty Position Interview at Carnegie Mellon University.
Outline:
- Decision Making in Product Design
- Measuring Ambiguous Situations
- Case Study: Uber Technologies
- Case Study: Symbiote Systems
Meet the 95 entries to the 2015 North American Corporate Entrepreneur Awards. Split into 5 categories - Best New Product, Best New Service, Best New Venture, Best Innovation Program and Social Impact.
Including winners from Adobe, Alaska Airlines, Pearson, Western Union, Xerox, New York City Football Club and NBC News.
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Rod King, Ph.D.
About a week ago, the startup world got ablaze from reading Steve Blank’s blog post, “A New Way to Look at Competitors.” In the blog post, Blank notes that the traditional Competitive Graph – which focuses on differentiating offerings of “Our Company” vs. “Our Competitors” - is “inappropriate for startups or existing companies creating new markets.” Blank goes on to offer a Petal Diagram which places a given company (startup) in the core of a flower while segments of competitors are place in petals that surround the core. But how useful is Steve Blank’s Petal Diagram especially for startups?
Judging from feedback including Tweets and Facebook Likes on the Internet, the response to the Petal Diagram is extremely positive. Many readers note that the Petal Diagram offers benefits including the following:
# great way to communicate a startup’s position and opportunity especially to investors (Venture Capitalists)
# segmentation of an existing market while showing sources of future customers as well as potential competitors and partners
# visually appealing way for investors to see growth opportunities for a startup
# linkage to business model innovation especially using the Business Model Canvas
Although feedback on the Petal Diagram is generally great, some people are critical of the form and usefulness of the Petal Diagram especially in presenting proposals to investors. Perhaps, the strongest critique of the Petal Diagram comes from fellow Venture Capitalist, Tomasz Tunguz who blogged on: “Why the Petal Diagram Isn’t the Best Competition Diagram for Startup’s Pitch.” Tunguz’s main critique was “petal diagrams don't communicate the startup's unique way of competing in the market.” In short, the Petal Diagram is not useful for Brand Positioning, Value Proposition Design, Competitive Analysis, and Benchmarking. Consequently, it would seem like the Petal Diagram has to be used in conjunction with the classic Competitive Graph to present a wholesome picture of a startup’s opportunity and strategy. Or ... can we visually reframe the classic Competitive Graph so that it offers its original features as well as all the features and benefits of the Petal Diagram? I believe that we can. Yes, we can.
http://goo.gl/8TKHm4
THNK vision on corporate innovation.
We believe that corporations can build industry leadership through innovation; and a corporation’s ability to innovate can be deliberately orchestrated.
http://www.thnk.org/program-landing/corporate-programs/
Here you will find more information on our Corporate Programs, and our Creative Leadership Program: http://www.thnk.org/program-landing/
Accelerating and Sustaining Business Model InnovationInês Almeida
In depth guide to accelerating and sustaining business model innovation in the enterprise. Includes tools, models, frameworks, and references to thought-leaders, best selling books and research on the subject.
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
50 Business Models à copier pour innover son propre modèle d'affaires.
Board of Innovation est l'auteur de ce rapport qui a été téléchargé plus de 10 000 fois.
Lecture I gave on Decision Making and Research in Product Design, for a Faculty Position Interview at Carnegie Mellon University.
Outline:
- Decision Making in Product Design
- Measuring Ambiguous Situations
- Case Study: Uber Technologies
- Case Study: Symbiote Systems
Meet the 95 entries to the 2015 North American Corporate Entrepreneur Awards. Split into 5 categories - Best New Product, Best New Service, Best New Venture, Best Innovation Program and Social Impact.
Including winners from Adobe, Alaska Airlines, Pearson, Western Union, Xerox, New York City Football Club and NBC News.
Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual Tools for...Rod King, Ph.D.
About a week ago, the startup world got ablaze from reading Steve Blank’s blog post, “A New Way to Look at Competitors.” In the blog post, Blank notes that the traditional Competitive Graph – which focuses on differentiating offerings of “Our Company” vs. “Our Competitors” - is “inappropriate for startups or existing companies creating new markets.” Blank goes on to offer a Petal Diagram which places a given company (startup) in the core of a flower while segments of competitors are place in petals that surround the core. But how useful is Steve Blank’s Petal Diagram especially for startups?
Judging from feedback including Tweets and Facebook Likes on the Internet, the response to the Petal Diagram is extremely positive. Many readers note that the Petal Diagram offers benefits including the following:
# great way to communicate a startup’s position and opportunity especially to investors (Venture Capitalists)
# segmentation of an existing market while showing sources of future customers as well as potential competitors and partners
# visually appealing way for investors to see growth opportunities for a startup
# linkage to business model innovation especially using the Business Model Canvas
Although feedback on the Petal Diagram is generally great, some people are critical of the form and usefulness of the Petal Diagram especially in presenting proposals to investors. Perhaps, the strongest critique of the Petal Diagram comes from fellow Venture Capitalist, Tomasz Tunguz who blogged on: “Why the Petal Diagram Isn’t the Best Competition Diagram for Startup’s Pitch.” Tunguz’s main critique was “petal diagrams don't communicate the startup's unique way of competing in the market.” In short, the Petal Diagram is not useful for Brand Positioning, Value Proposition Design, Competitive Analysis, and Benchmarking. Consequently, it would seem like the Petal Diagram has to be used in conjunction with the classic Competitive Graph to present a wholesome picture of a startup’s opportunity and strategy. Or ... can we visually reframe the classic Competitive Graph so that it offers its original features as well as all the features and benefits of the Petal Diagram? I believe that we can. Yes, we can.
http://goo.gl/8TKHm4
THNK vision on corporate innovation.
We believe that corporations can build industry leadership through innovation; and a corporation’s ability to innovate can be deliberately orchestrated.
http://www.thnk.org/program-landing/corporate-programs/
Here you will find more information on our Corporate Programs, and our Creative Leadership Program: http://www.thnk.org/program-landing/
Accelerating and Sustaining Business Model InnovationInês Almeida
In depth guide to accelerating and sustaining business model innovation in the enterprise. Includes tools, models, frameworks, and references to thought-leaders, best selling books and research on the subject.
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
DAN Brand Accelerator: Client Pitch KeynoteJason Newport
Here is the Brand Accelerator pitch deck I began using to pitch current clients more than two years ago. I refined as we advanced through each phase once clients had signed on and we adjusted as necessary. I pitched this to more than twenty clients, all household brand names -- an converted each of them. Not a single brand declined to move forward.
Elixirr's handy 4-step guide to presenting projects, ideas and businesses.
How do we decide on our startup investments? Find out in the latest episodes of The Pitch.
https://www.elixirr.com/what-we-do/capital/the-pitch/
£1m funding & mentoring up for grabs.
Slides from a recent speech in front of 1500 people on:
- Why business model innovation is important
- What a business model is
- How to design and implement innovative business models using a design thinking approach.
Many cases illustrate how to do it in practice.
The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Jaume Teixi
eent
EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES
@JaumeTeixi
13/07/2011
Entrepreneurship in Spain.
Lean Startup.
Business Model Canvas.
Spanish Startup Ecosystem.
Customer Development.
Agile Software Development
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
Simply designing websites or apps is not enough anymore.Mauro Boffardi
Slides of presentation of Oliver Plas (Intershop), Mauro Boffardi (Accenture Interactive) ad Fran Merino (Fjord).
Learn about what has changed and why will this impact the way you should think about brand, from three industry experts at Fjord, Accenture Interactive and Intershop, as well as speaking to our clients Stadium, Åhlens and Martin & Servera. Attendees will participate to a live survey about the topics at hand, followed by a chance to debate about the experience you would like your customers to have – focusing on the direct and concrete online experience of the brand.
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
3. INTRODUCTIONS
| 3LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
VOKAL
Transforming businesses with impact-
ful digital experiences.
We are an digital product and innovation agency, composed
of skilled researchers, strategists, creatives, and technolo-
gists. We draw on our passion and experience to design and
build the right digital solution to meet your needs.
BY THE NUMBERS
TEAM
MEMBERS
55
YEARS IN
BUSINESS
9
WORKSHOPS
IN 2018
15+
Vokal works with the
world’s best brands.
4. INTRODUCTIONS
| 4LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
FINDING OPPORTUNITIES
Vokal works with clients throughout
the innovation process.
Vokal helps companies both identify new product opportuni-
ties as well as deliver them to market. Our deep design and de-
velopment experience helps you deliver innovation.
WORKSHOPS
Focus
DESIGN
Define
DELIVER
Execute
VALIDATE
Learn
CLIENTS
AMA
Chamberlain
Tyson
CLIENTS
Bosch
GFS
Chamberlain
CLIENTS
Bosch
GFS
Chamberlain
CLIENTS
Bosch
GFS
Chamberlain
5. INTRODUCTIONS
| 5LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
NICHOLAS
Nicholas Paredes is an experience
designer and entrepreneur.
He has led design sprints for BMW, led Lean design teams for
Grainger, and brought award winning mobile experiences to
market for Walgreens. Nicholas has also worked on projects for
companies and startups across e-commerce, financial, insur-
ance, and connected products sectors. He is currently the
Experience Director at Vokal in Chicago, works on an on-de-
mand beauty startup, and teaches at the University of Chicago
and CEDIM in Mexico.
Nicholas Paredes is a graduate of the Master of Product
Design and Development Management program at Northwest-
ern University. He studied at the Institute of Design at IIT in
Chicago and in the Advanced Workshops at the Basel School of
Design in Switzerland. Nicholas is an avid gardener, cook, and
yoga practitioner.
6. 2 WHY LAUNCH?
| 6LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
Companies are increasingly launching
to learn.
Companies such as GE are increasingly prototyping products in order to
test them in the marketplace. AirBNB and Uber completely changed their
business models after they launched based on consumer reception. This
model of beta testing, popularized by companies like Microsoft and Goo-
gle, is becoming the new norm in consumer products and services.
How can your company or your startup can learn from these organizations,
and bring products to market more rapidly and constructively?
7. WHY LAUNCH?
| 7LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
NEW COMPLEXITIES
Products, services, and data blend to
create deep connections with people.
Amazon Key and Ring empower delivery
services to the interior of the home.
Amazon Services will install the products
and bring other services to your home.
New technologies offer new opportunities
to serve customers wherever they are.
Technology presents many opportunities to solve problems.
Connected-homes, self-driving cars, drones, AI, AR, and sen-
sors will make it possible to implement infinite solutions to
problems. Our mission as entre- or intra-preneurs however,
is to invest our recources wisely in solving problems that
people need and desire.
The Process of Design Squiggle
by Damien Newman
8. WHY LAUNCH?
| 8LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
NEW EXPERIENCES
Emotional experiences make for
powerful products.
Here, Jamie Siminoff unsuccessfully pitches
DoorBot on SharkTank.
What is desirable? Certainly, filling a need is a potential prod-
uct opportunity. But, a deeper connection to customers is
necessary to creating strong connections to your brand and
company. Ring created a funtionally desirable product. It
also created tools for connecting to neighbors. This deeper
connection provides a very difficult barrier to entry for com-
petitors. Amazon paid between $1.2-1.8B for the startup.
FEASIBLE
VIABLE
DESIRABLE
Nest has many products and now many
competitors who are functionally equal.
9. Michael Porter’s Five Forces Model
System of Systems Model by Michael Porter
and James E. Heppelmann
Apple and Google compete and
complement each other in mobile.
WHY LAUNCH?
| 9LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
NEW STRATEGIES
Companies are increasingly partners as
well as competitors in their industries.
Increasingly, companies such have partners in one are of
the business, such as cloud data, and are competing with
the same organization in another. This new mix of opportuni-
ties presents new challenges in identifying a strategy. The idea
that startegy is iterative prototyping is helpful in understand-
ing how we might evolve business strategy rather than set it
in stone, before we understand the entire opportunity space.
10. WHY LAUNCH?
| 10LAUNCH: PROTOTYPING BUSINESS OPPORTUNITIES
NEW CUSTOMER VALUE
“The idea is easy. The
search and iteration for
a value proposition and
business model is hard.”
This quote by Alexander Osterwalder,
demonstrates highlights the challenge
of identifying value. Companies
are increasingly diversifying across
categories to achieve success.
Apple is increasingly a services
company. Amazon produces devices.
Google is buidling self-driving cars.
Understanding how customer needs
are changing helps us find new
opportunities to provide value. Value
can be found across the business, as
the 10 Types of Innovation framework
(right demonstrates.
Osterwalder’s Business Model Canvas
11. 3 FLIGHT CHECK
| 11DOCUMENT TITLE
“By January 2010 we did our first test run
in New York. We had three cars cruising the
SOHO/Chelsea/Union Square areas and had
a few people using the system. The core
crew was Garrett, myself, and Oscar Salazar,
Garrett’s friend from Grad school who
helped build the prototype in early 2009.”
Travis Kalanick
12. FLIGHT CHECK
| 12DOCUMENT TITLE
TEN STEPS TO LAUNCH
“The refined prototype can be tested again, modified,
tested again and so on. And with each iteration the tests
move further into the realm of action and the marketplace.
Aspects of the strategy can be tested by actually doing
things with customers — and gaining more understanding
to hone and refine the strategy with each iteration.”
Roger Martin
From the first Uber pitch deck
The objective is to create a testable
hypothesis that we can validate in
market to gauge customer demand, and
to learn. Learning is our ultimate goal.
13. FLIGHT CHECK : STEP 1
| 13DOCUMENT TITLE
FIND A NEED
The founders of Uber needed a car in
Paris. Tony Fadell needed to control
the temperature in his vacation home.
We all have needs, and very often it is our personal needs that
drive our ideas. As we work for others, our goal is to be able
to fathom the needs of others. Empathy can be described as
the skill of understanding others’ needs and desires.
14. FLIGHT CHECK : STEP 2
| 14DOCUMENT TITLE
DESCRIBE THE CUSTOMER
• Ubercab – people in urban areas without cars
• AirBedandBreakfast – people with rooms to rent
• GetBetty – professional women with no time AND
stylists who need to make extra money
• Researching with customers helps us define them
15. FLIGHT CHECK : STEP 3
| 15DOCUMENT TITLE
DEFINE THE VALUE
• Uber – customers need service where cabs aren’t
available
• AirBNB – people wanted to make extra money renting
rooms
• GetBetty – a desire to look and feel their best
16. FLIGHT CHECK : STEP 4
| 16DOCUMENT TITLE
BUILD TOUCHPOINTS
• Ubercab – SMS
• AirBedandBreakfast – website
• GetBetty – Square Scheduling
• Get a minimum product to market to learn more
17. FLIGHT CHECK : STEP 5
| 17DOCUMENT TITLE
SET YOUR PRICE
• Ubercab – compatible to cab (assuming cabs could be
used)
• Uber – compatible to limo (cabs were too complicated)
• Uber X – Lower prices (competition from Lyft)
• GetBetty – $20/hour for stylists
18. FLIGHT CHECK : STEP 6
| 18DOCUMENT TITLE
IDENTIFY A TEST MARKET
• Uber – San Francisco cab customers
• AirBNB – IDSA conference attendees
• GetBetty – urban residential high-rise
• A small, well-defined market helps a team focus
19. FLIGHT CHECK : STEP 7
| 19DOCUMENT TITLE
MARKET TO CUSTOMERS
• Uber – direct sales to drivers and operators
• AirBNB – Google ads tied to Craigslist
• GetBetty – Facebook ads and launch events
20. FLIGHT CHECK : STEP 8
| 20DOCUMENT TITLE
SELL SOMETHING
• Go to your customers
• Call your customers
• Sell at local markets
• Give away your product
21. FLIGHT CHECK : STEP 9
| 21DOCUMENT TITLE
LEARN FROM MISTAKES
• Who responded?
• Did you ask them about your product?
• Were you marketing to customers?
• Anybody ask about your product again?
22. FLIGHT CHECK : STEP 10
| 22DOCUMENT TITLE
ITERATE CONTINUOUSLY
• Respond to changes in customer personas and needs
• Focus on most viable touchpoint
• Revise pricing and markets
• Build new prototype and launch again
23. 3 MEASURES
| 23DOCUMENT TITLE
It is estimated that 75 percent of venture-
backed business efforts fail to deliver a
return to investors.
Our goal must be to measure both financial success as well as execution
on the tasks we must accomplish to launch an internal or external start-
up. Many companies invest in opportunities without a clear understand-
ing of the risks.
24. MEASURES
| 24DOCUMENT TITLE
WHY STARTUPS FAIL
1. Lack of focus
2. Lack of motivation, commitment and passion
3. Too much pride, resulting in an unwillingness to see
or listen
4. Taking advice from the wrong people
5. Lacking good mentorship
6. Lack of general and domain-specific business
knowledge: finance, operations, and marketing
7. Raising too much money too soon
25. 4 APPENDIX
| 25DOCUMENT TITLE
“By removing the guesswork and emotion,
this fact-based and methodical approach
allows entrepreneurs/management and
institutional investors to come together and
collectively work toward the same goal of
improved business execution, which equals
improved shareholder value.”
Faisal Hoque
26. APPENDIX
DOCUMENT TITLE
The Uber pitch deck from 2008
https://medium.com/@gc/the-beginning-of-uber-7fb17e544851
The Story Behind Ring
https://blog.ring.com/2014/09/26/scrappy-dedicated-humbled-proud-and-excited-the-histo-
ry-behind-ring/
How Smart, Connected Products Are Transforming Competition
https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition
How to get a company off the ground
http://review.chicagobooth.edu/entrepreneurship/2018/article/how-get-company-ground
Why Some Startups Succeed (and Why Most Fail)
https://www.entrepreneur.com/article/288769
The Exclusive Inside Story Of Ring: From ‘Shark Tank’ Reject To Amazon’s Latest Acquisition
https://www.forbes.com/sites/susanadams/2018/02/27/amazon-is-buying-ring-the-pioneer-of-
the-video-doorbell-for-1-billion/
Why Most Venture-Backed Companies Fail
https://www.fastcompany.com/3003827/why-most-venture-backed-companies-fail
REFERENCES