This document provides information about Landon Potvin's personal brand exploration and career goals. It includes details about his target audience which are recruiters and hiring managers aged 40-50 who enjoy sports. It outlines Landon's identity growing up on a farm where he learned to prioritize friends and family. His professional goal is to be a play-by-play broadcaster for the New York Knicks. Landon's skills include social media marketing and communication. He plans to help the Knicks by increasing their viewer counts. His brand positioning focuses on incorporating personal stories to connect with fans.

1. PERSONAL BRAND EXPLORATION
Landon Potvin
Project & Portfolio I: Week 3
April 1, 2019

2. Target Audience Recruiters & Hiring Managers
at NYK, ESPN, and FOX
• DEMOGRAPHICS: 60% Female, 40-50 years old, Predominately White,
College Educated, Located in north east America.
• PSYCHOGRAPHICS: Love to either play sports, or watch. Politics are
huge to talk about or observe. College athletics are popular in the field
and spending time with friend or family drinking adult beverage.
• IDEAL AUDIENCE MEMBERS: Teresita Seeberger, SR HR Executive
(ESPN), Daniel Martinez, Marketing Manager (ESPN), Nancy
MacDonald, VP Brand marketing (FOX)

3. Identity
Growing up in a small town
on a farm you learn to make
friends and family a priority.
In general my friends say I
am different, now I don’t
know if that’s a bad thing or
no. I know I am always
honest, sometimes too
honest. I love being a fan first
kinda brand. I want to
incorporate the fans first and
build a strong community

4. Profession
Potential Job Titles:
• Radio/Television Announcer
• Broadcaster Analysis
• Audio/Video equipment
Tech
Guy Next Door - Being a play
by play broadcaster for the
Knicks and being the guy
next door fits well. I love to be
an audience first guy. I make
sure our fans and fan base is
our #1 priority and as a
franchise we take pride in
welcoming our fans.
Play by play broadcaster for the New York Knicks

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level position on the NYK broadcast Team.
‣ Make connections, and send a follow up Some of
my work as an editor and a broadcaster from
working with Rollins on LinkedIn by December 31,
2020.
Mid Term: (2025)
• I want to be on the New York Knicks or on their G-League
team as one of there Broadcaster.
‣ Continue to get better year-too-year and hopefully
expand their view count by 30% nationwide by
December 31, 2025.
Long Term: (2040)
• Establish a Radio station where we give out internships to
high schoolers to work on skills.
‣ Save a total of $75,000, complete 5 demo reels, and
secure 3 business partnerships by December 31,
2040.

6. Skills Analysis
Notable Skills & Current Proficiencies:
32
Social Media Marketing 59%
Adobe Creative Suite 68%
Time Management 93%
Communication 85%
SOFTHARD
Web page creation/editing software 63%
Music/sound editing software 50%
Openness to criticism 60%
Teamwork 67%
SOFTHARD

7. –Landon Potvin
I will help the New York Knicks organization by
continuing to increasing their view count on T.V/
Streams. On my free time, help to inspire kids to
become broadcaster through media
Promise

8. Credentials
• Work Experience
• I had an internship at FOX sports affiliate radio
station. Learned a lot about audio and the
mixer.
• Fan ambassador for Orlando City soccer
• Awards
• Multiply math student of the year awards
• Education
• Studying sportscasting B.S. at Full Sail
University. Expected to grad 2021

9. Competition
Logan Winser Landon Potvin
Industry Experience:
• 6 months of play by play for Rollins University
Education:
• Current student enrolled in Sportscasting B.S.
at Full Sail University
Leadership Experience:
• Varsity Captain for high school basketball
team
Skills and Proficiencies:
• Social Media Marketing - 3 endorsements
• Adobe Creative Suite - 1 endorsements
• Public Speaking - 2 endorsements
Overall Online Presence:
• 5+ connections, brand owner of Beyond the
Buzzer, professional headshot, detailed
summaries throughout profile with two
content pieces, no articles published,
sporadically active on personal social media
accounts,
• Grade: Average, 58 out of 100
Industry Experience:
• Broadcaster for seven months. Has done play
by play and Analysis For Rollins University
Education:
• 2 years at UW Milwaukee
• Current student enrolled in Sportscasting B.S.
at Full Sail University
Leadership Experience:
• Senior writer for High School Newspaper
• Founder of Nexus Sports Network
Skills and Proficiencies:
• Writing/Journalism-30 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 40endorsements
Overall Online Presence:
• 37+ connections, founder of Small Talk Sports
and the Nexus Sports Network, 8 episodes of
Small Talk Sports and produced 3 episodes of
Tank Observers
• Grade: Average, 60 out of 100

10. Competition
Jackson McCarty Landon Potvin
Industry Experience:
• 6 months of play by play for Rollins University
Education:
• Current student enrolled in Sportscasting B.S.
at Full Sail University
Leadership Experience:
• Varsity Captain for high school basketball
team and Host for Beyond the Buzzer
Skills and Proficiencies:
• Social Media Marketing - 3 endorsements
• Adobe Creative Suite - 1 endorsements
• Public Speaking - 2 endorsements
Overall Online Presence:
• 5+ connections, brand owner of Beyond the
Buzzer, professional headshot, detailed
summaries throughout profile with two
content pieces, no articles published,
sporadically active on personal social media
accounts,
• Grade: Average, 52 out of 100
Industry Experience:
• 2 years of color commentary and an
internship with east Arkansas broadcaster
Education:
• Current student enrolled in Sportscasting B.S.
at Full Sail University
Leadership Experience:
• Host for youtube channel Tank Observers
Skills and Proficiencies:
• Audio soundboard - 3 endorsements
• Script writing - 4 endorsements
• Public Speaking - 25 endorsements
Overall Online Presence:
• 20+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with many content pieces,
no articles published yet, sporadically active on
personal twitter, post weekly on Nexus sport
network
• Grade: Average, 67 out of 100

11. I plan to use my personal stories from my life
and incorporate them into the broadcasting
the games to connect with the fans.
Brand Position
Landon Potvin

12. Networking and Marketing
Industry Events & Organizations
• Hoops for troops
‣ Last game (late May)| Madison Square Garden
• Dave DeBusschere Award
‣ Last game (late May)| Madison Square Garden
• Junior Knicks summer camp
‣ July 6th, September 4th | New York, Long
Digital Marketing
• Primary Content: Have past winners come onto the
broadcast and give a quick speak, or have a mini video
about the winner. Post clips from the interview on
social media.
• Primary Tools: Youtube is the worlds biggest way to
watch video. After youtube, facebook, twitter and
Instagram will be active on daily. LinkedIn in general is
a professional way to make connections, making it
another way to promote content
• Website: Personal website to showcase skills, and
created content. Podcast and big projects will be put
onto website.

13. Professional Development
Mentor
• Sense I am attending Full Sail, its hard to chose
just one mentor to learn from so I try to take in as
much as I can for the rest of my career in
broadcasting.
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2020
Technical Skills
• For our Nexus Sports Network, help our founder
make a website, by June 2020
• Continue to ask questions and mess with sounds
for Beyond the Buzzer by May 2021
• Continue my knowledge with Adobe apps. Be
proficient by May 2021
Soft Skills
• Get better with getting criticism with my work.
• Continue to work on my speak, and going public
with it on Beyond the buzzer
• Work on my patience, that just comes with time
…. And patience

14. Elevator Pitch
• You know the problem that most services
have, lacking in views for the content that
is being streamed. Well what I do is bring
a different kind of entertainment to the
business. During the broadcast I make
sure my partner has a social media
account handy to see questions from the
viewers. In fact when I was broadcasting
games for Rollins university My partner
and I incorporated the audience/fans as
many times as we couldIn the end we can
increase the amount of viewers that
watch our broadcast.

15. Name:​ Alan Mashtare
Title:​ St. Albans Park President
Company:​ St. Albans Town Crew
Years Known:​ 5 years
Can Speak:​ Alan is Robbie's boss and I have known him a lot longer as I work under him now
and have helped him out before. Alan can speak on my Customer care abilities
Name:​ Kolby Patterson
Title:​ Head waiter
Company:​ Shore Acres
Years Known:​ 5 years
Can Speak:​ Kolby and I have been able to stay in contact even though I left the business for a
better opportunity. Kolby can speak on my responsibility
Name:​ Anthony Sorrentino
Title:​ Digital Video Production Teacher
Company: ​Bellows Free Academy
Years Known:​ 6 years
Can Speak:​ Mr. Sorrentino has been one of my mentors since I began going to high school. He
can speak on my accountability and prepared I am.
Reference