Startup Marketing with Social Media
•Download as PPTX, PDF•
2 likes•551 views
This document summarizes a presentation about marketing for startups using social media. It discusses why social media is important for startups as a natural fit for lean startups to create buzz and reach potential customers, partners, and media. It also covers how to leverage social media effectively by understanding business goals and crafting customized social media plans for each channel to match goals. Finally, it discusses common mistakes to avoid, using resources wisely, and provides examples of social media analytics and content strategies.
Report
Share
Report
Share
Recommended
Social media
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Social Media Demystified
Twitter, Facebook, Yelp, Instagram, Pinterest… the list of social media platforms goes on and on. Everywhere you are bombarded with messages that your non-profit needs to be using them to attract more awareness, donors and volunteers. But you are not even sure where to start. This course will explain social media and the impact it has on your organization, will show you how to evaluate each social media platform’s potential and you will develop a strategy for using them that is effective and fits into your budget and your workflow.
Getting Beyond Awareness To Generate B2B Leads
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
Social media why how strategy
Social media can be an effective marketing tool for businesses if done strategically. The document provides tips for creating profiles on key social media platforms like Facebook, LinkedIn, and Twitter. It recommends dedicating 2-16 hours per week to social media depending on business size, and focusing on engaging followers through compelling content, monitoring discussions, and addressing customer complaints. The ultimate goal is to use social media to disseminate press releases and benefit both information publishers and recipients.
Social Media Marketing 101
This document discusses social media marketing and why businesses need a social media strategy. It defines social media as a marketing tool focused on communication and sharing. Having a social media presence can generate brand visibility, monitor reputation, increase traffic and sales, and reduce costs. It provides statistics on popular social media platforms and their large user bases. It outlines do's and don'ts for social media use and questions businesses should ask themselves. The author offers her services to help develop a comprehensive social media strategy tailored to a business's goals and needs.
OMG! We have to do social media!?
This document provides guidance on developing a social media strategy and presents best practices for social media success. It recommends starting with clear objectives and goals, listening to customers to understand what they want from your brand, and engaging selectively by focusing efforts where potential customers spend time online. The document emphasizes being transparent, adding value to conversations rather than trying to control them, and having fun to create an authentic social media presence.
So, You Want A Social Media Strategy?
The document provides an overview of using social media for business purposes. It notes that social media has overtaken other forms of media in reaching large audiences quickly. It recommends businesses first understand their target audience by listening to what interests them and where they engage online. It then outlines five basic steps: 1) listen and learn, 2) define your strategy and guidelines, 3) engage your audience, 4) meet offline to build relationships, and 5) measure your results and impact. The document emphasizes being authentic and adding value through social media interactions.
How To Create a Social Site Strategy For Your Business
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
Recommended
Social media
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Social Media Demystified
Twitter, Facebook, Yelp, Instagram, Pinterest… the list of social media platforms goes on and on. Everywhere you are bombarded with messages that your non-profit needs to be using them to attract more awareness, donors and volunteers. But you are not even sure where to start. This course will explain social media and the impact it has on your organization, will show you how to evaluate each social media platform’s potential and you will develop a strategy for using them that is effective and fits into your budget and your workflow.
Getting Beyond Awareness To Generate B2B Leads
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
Social media why how strategy
Social media can be an effective marketing tool for businesses if done strategically. The document provides tips for creating profiles on key social media platforms like Facebook, LinkedIn, and Twitter. It recommends dedicating 2-16 hours per week to social media depending on business size, and focusing on engaging followers through compelling content, monitoring discussions, and addressing customer complaints. The ultimate goal is to use social media to disseminate press releases and benefit both information publishers and recipients.
Social Media Marketing 101
This document discusses social media marketing and why businesses need a social media strategy. It defines social media as a marketing tool focused on communication and sharing. Having a social media presence can generate brand visibility, monitor reputation, increase traffic and sales, and reduce costs. It provides statistics on popular social media platforms and their large user bases. It outlines do's and don'ts for social media use and questions businesses should ask themselves. The author offers her services to help develop a comprehensive social media strategy tailored to a business's goals and needs.
OMG! We have to do social media!?
This document provides guidance on developing a social media strategy and presents best practices for social media success. It recommends starting with clear objectives and goals, listening to customers to understand what they want from your brand, and engaging selectively by focusing efforts where potential customers spend time online. The document emphasizes being transparent, adding value to conversations rather than trying to control them, and having fun to create an authentic social media presence.
So, You Want A Social Media Strategy?
The document provides an overview of using social media for business purposes. It notes that social media has overtaken other forms of media in reaching large audiences quickly. It recommends businesses first understand their target audience by listening to what interests them and where they engage online. It then outlines five basic steps: 1) listen and learn, 2) define your strategy and guidelines, 3) engage your audience, 4) meet offline to build relationships, and 5) measure your results and impact. The document emphasizes being authentic and adding value through social media interactions.
How To Create a Social Site Strategy For Your Business
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
Beginner's guide to establishing social media presence for health education2
This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
Patient Acquisition, Engagement and Retention in the Digital Age
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Leveraging Social Media for Recruitment
This document discusses leveraging social media for recruitment. It provides statistics on social media usage and job seekers' social media habits. It recommends developing a social media recruitment strategy that focuses on the top business objectives and resources. It also suggests being candidate-centric by asking what talent wants and personalizing communications. Companies should empower their community by asking members to submit content and form relationships. The goal is to create an infinite community by bringing people back, giving them reasons to share, and allowing multiple ways to personalize.
Social media training, nursing leaders
The document provides guidance on social media use for nursing leaders and staff at Mayo Clinic. It outlines the Mayo Clinic Social Media Network resource and 10 social media guidelines for employees. It then describes scenarios for small group discussion around appropriately responding to social media requests from patients and properly using social media as a nurse. The document concludes with next steps for nursing staff, including ways to have conversations about social media use and resources available.
NFEA: Social Media Marketing
The document discusses a social media overview and planning framework for business use of social media. It provides examples of social media tools like Google Realtime, SocialMention, LinkedIn, Facebook, and Twitter. It also outlines a 5-step framework for planning a successful social media strategy, including listening, conversing, responding, measuring, and planning. The framework advises businesses to monitor conversations, engage with relevant audiences on appropriate platforms, handle responses professionally, track key metrics like sales and engagement, and continually refine their social media plan.
Intro to Shaping Online Content, The Edge April 2013
This document provides an overview of content marketing and social media best practices. It discusses the three steps of the content marketing process: content creation, audience, and distribution. It then gives tips for each social media platform, such as posting regularly but varying formats on Facebook, and participating in conversations rather than just sharing links on Twitter. The document emphasizes building communities organically over time, being consistent and original, and focusing on goals rather than just growth in followers/likes. It also warns about potential pitfalls like privacy issues and changing platforms or strategies too frequently.
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
The document outlines the agenda and topics covered in a social media workshop. The workshop covered basics of various social media platforms and tools, strategies for listening, building relationships and communities, introducing social media to clients, and measuring return on investment from social media. It included presentations, hands-on tutorials, and a question and answer session.
SOCIAL MEDIA Clear Channel Seminar
This document provides an overview of social media marketing and recommendations for businesses to effectively utilize various social media platforms. It discusses why social media is important for businesses today, including that people rely on social recommendations and it allows real-time brand monitoring. The document then covers social media necessities like building trust with customers and creating compelling content. It also provides specifics on implementing key platforms like Facebook, Twitter, LinkedIn and blogs. Recommendations include developing a content strategy, assigning staff, using tools to monitor engagement, and integrating social media into the overall marketing strategy. The goal is to help businesses strategically use social media to deepen customer relationships and increase sales.
ASPRA Presentation - Allison & Partners
Social media and online tools are transforming media relations and communications strategies. Journalists now turn to blogs, social media sites, and microblogging services for story research. School districts need communications professionals to manage proactive strategies across these evolving media landscapes in order to actively engage communities. Effective social media use requires researching audiences, building relationships through concise and meaningful interactions, and integrating online efforts with other communication strategies to strengthen brands and drive measurable results.
Jennifer Neeley Presentation 2
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
General social media
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Southwest exteriors
The document provides recommendations for Southwest Exteriors' social media strategy to increase brand awareness and better serve different audience segments. It recommends focusing social media efforts on Facebook, Twitter, LinkedIn, Google Places, and blogging/YouTube. The key goals are to position the company as an expert, build trust and relationships, and provide helpful information to different age groups. Effectiveness should be measured both through analytics and market research on whether social media is achieving the goals of increased profits, positive sentiment, and helping customers. Consistency is important across platforms to see results.
Building an Online Community, APSMA, March 2014
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
Social media &_engagement_marketing_12.08.10[1]
The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
Social media for Healthcare Professionals Talk
Greg Fry is a social media trainer who delivers training on platforms like LinkedIn, Facebook, Twitter, YouTube and Instagram. He believes in having a clear business goal, strategy, great content and measuring results. Some key points from the presentation include embracing video and mobile, creating valuable content through things like livestreaming and Q&As, listening to customers and collaborating with others, and using social advertising to amplify content.
Online Insights Seminar
The document discusses the opportunities and threats of social media for employer brands. It notes that an organization's target audience is actively engaging on social media and that failing to participate can damage a brand and internal morale. While social media requires resources to manage, the risks of non-participation outweigh the opportunities to connect with talent. The document advises starting by listening on social media and developing an achievable strategy to have authentic one-to-one dialogues that build trust.
How to Use Twitter To Educate Patients And Increase Professional Visibility
This document discusses how healthcare professionals can use Twitter to educate patients, increase visibility, and engage in social media. It provides tips for setting up a Twitter profile, following others, live tweeting conferences, and maintaining a professional online identity. The key benefits highlighted are finding support and community, connecting with colleagues, establishing thought leadership, and improving patient information.
How to implement an audience engagement strategy using content - Content Mark...
This document provides guidance on implementing an audience engagement strategy using content. It recommends understanding your online audience by analyzing customer data, demographics, and where they engage online. This includes identifying key online forums, blogs, and influencers they follow. It also suggests creating online personas representing different audience segments and testing content strategies in a small way before refining the approach. The overall goal is to meaningfully engage with audiences by joining existing online conversations.
Social Media for Startups
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Deluxe/Risdall Social Media Marketing Webinar Presentation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social media integration strategy
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Social Media Training - Half Day Training: Taxwise Consulting Ltd
This training was prepared for a social media half day training for a local tax firm, Taxwise Consulting Ltd.
More Related Content
What's hot
Beginner's guide to establishing social media presence for health education2
This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
Patient Acquisition, Engagement and Retention in the Digital Age
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Leveraging Social Media for Recruitment
This document discusses leveraging social media for recruitment. It provides statistics on social media usage and job seekers' social media habits. It recommends developing a social media recruitment strategy that focuses on the top business objectives and resources. It also suggests being candidate-centric by asking what talent wants and personalizing communications. Companies should empower their community by asking members to submit content and form relationships. The goal is to create an infinite community by bringing people back, giving them reasons to share, and allowing multiple ways to personalize.
Social media training, nursing leaders
The document provides guidance on social media use for nursing leaders and staff at Mayo Clinic. It outlines the Mayo Clinic Social Media Network resource and 10 social media guidelines for employees. It then describes scenarios for small group discussion around appropriately responding to social media requests from patients and properly using social media as a nurse. The document concludes with next steps for nursing staff, including ways to have conversations about social media use and resources available.
NFEA: Social Media Marketing
The document discusses a social media overview and planning framework for business use of social media. It provides examples of social media tools like Google Realtime, SocialMention, LinkedIn, Facebook, and Twitter. It also outlines a 5-step framework for planning a successful social media strategy, including listening, conversing, responding, measuring, and planning. The framework advises businesses to monitor conversations, engage with relevant audiences on appropriate platforms, handle responses professionally, track key metrics like sales and engagement, and continually refine their social media plan.
Intro to Shaping Online Content, The Edge April 2013
This document provides an overview of content marketing and social media best practices. It discusses the three steps of the content marketing process: content creation, audience, and distribution. It then gives tips for each social media platform, such as posting regularly but varying formats on Facebook, and participating in conversations rather than just sharing links on Twitter. The document emphasizes building communities organically over time, being consistent and original, and focusing on goals rather than just growth in followers/likes. It also warns about potential pitfalls like privacy issues and changing platforms or strategies too frequently.
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
The document outlines the agenda and topics covered in a social media workshop. The workshop covered basics of various social media platforms and tools, strategies for listening, building relationships and communities, introducing social media to clients, and measuring return on investment from social media. It included presentations, hands-on tutorials, and a question and answer session.
SOCIAL MEDIA Clear Channel Seminar
This document provides an overview of social media marketing and recommendations for businesses to effectively utilize various social media platforms. It discusses why social media is important for businesses today, including that people rely on social recommendations and it allows real-time brand monitoring. The document then covers social media necessities like building trust with customers and creating compelling content. It also provides specifics on implementing key platforms like Facebook, Twitter, LinkedIn and blogs. Recommendations include developing a content strategy, assigning staff, using tools to monitor engagement, and integrating social media into the overall marketing strategy. The goal is to help businesses strategically use social media to deepen customer relationships and increase sales.
ASPRA Presentation - Allison & Partners
Social media and online tools are transforming media relations and communications strategies. Journalists now turn to blogs, social media sites, and microblogging services for story research. School districts need communications professionals to manage proactive strategies across these evolving media landscapes in order to actively engage communities. Effective social media use requires researching audiences, building relationships through concise and meaningful interactions, and integrating online efforts with other communication strategies to strengthen brands and drive measurable results.
Jennifer Neeley Presentation 2
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
General social media
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Southwest exteriors
The document provides recommendations for Southwest Exteriors' social media strategy to increase brand awareness and better serve different audience segments. It recommends focusing social media efforts on Facebook, Twitter, LinkedIn, Google Places, and blogging/YouTube. The key goals are to position the company as an expert, build trust and relationships, and provide helpful information to different age groups. Effectiveness should be measured both through analytics and market research on whether social media is achieving the goals of increased profits, positive sentiment, and helping customers. Consistency is important across platforms to see results.
Building an Online Community, APSMA, March 2014
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
Social media &_engagement_marketing_12.08.10[1]
The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
Social media for Healthcare Professionals Talk
Greg Fry is a social media trainer who delivers training on platforms like LinkedIn, Facebook, Twitter, YouTube and Instagram. He believes in having a clear business goal, strategy, great content and measuring results. Some key points from the presentation include embracing video and mobile, creating valuable content through things like livestreaming and Q&As, listening to customers and collaborating with others, and using social advertising to amplify content.
Online Insights Seminar
The document discusses the opportunities and threats of social media for employer brands. It notes that an organization's target audience is actively engaging on social media and that failing to participate can damage a brand and internal morale. While social media requires resources to manage, the risks of non-participation outweigh the opportunities to connect with talent. The document advises starting by listening on social media and developing an achievable strategy to have authentic one-to-one dialogues that build trust.
How to Use Twitter To Educate Patients And Increase Professional Visibility
This document discusses how healthcare professionals can use Twitter to educate patients, increase visibility, and engage in social media. It provides tips for setting up a Twitter profile, following others, live tweeting conferences, and maintaining a professional online identity. The key benefits highlighted are finding support and community, connecting with colleagues, establishing thought leadership, and improving patient information.
How to implement an audience engagement strategy using content - Content Mark...
This document provides guidance on implementing an audience engagement strategy using content. It recommends understanding your online audience by analyzing customer data, demographics, and where they engage online. This includes identifying key online forums, blogs, and influencers they follow. It also suggests creating online personas representing different audience segments and testing content strategies in a small way before refining the approach. The overall goal is to meaningfully engage with audiences by joining existing online conversations.
Social Media for Startups
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
What's hot (19)
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age
Intro to Shaping Online Content, The Edge April 2013
Intro to Shaping Online Content, The Edge April 2013
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...
Similar to Startup Marketing with Social Media
Deluxe/Risdall Social Media Marketing Webinar Presentation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social media integration strategy
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Social Media Training - Half Day Training: Taxwise Consulting Ltd
This training was prepared for a social media half day training for a local tax firm, Taxwise Consulting Ltd.
Generational Social Media Usage
This document discusses how different generations use social media and its implications for HR. It finds that while younger generations grew up with technologies like social media and video games, older generations are increasingly adopting social media on mobile devices. The document outlines how companies can use social media across generations for recruiting, employee engagement, training, communication and other HR functions. It provides statistics on generational use of sites like Facebook, LinkedIn, and YouTube and promotes developing a social media strategy tailored to different audiences.
HTCE Social Media Presentation
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian TechnologyISA Marketing & Sales Summit
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Social communications the myths and realities
The document discusses the myths and realities of social media for small and medium-sized enterprises. It summarizes that while many companies are using social media, few are effectively measuring its impact or integrating it into marketing. It recommends that companies focus on listening to customers, capturing actionable data, learning from insights, and engaging customers in relevant conversations. Rather than viewing social media as a separate department, companies should see it as a way to better understand customer needs and bring customers into the business.
Social Media for Non Profits
This document provides guidance on developing a social media plan for non-profits. It recommends determining objectives and target demographics first. The plan should include a strategy that identifies which platforms to use and what tactics will help meet the objectives. It also stresses measuring results and consistently managing the social media efforts. Key aspects of the plan include creating engaging content and focusing on compelling stories that drive people to take desired actions.
Social media 101
This document provides an overview of using social media for B2B marketing. It discusses how social media allows businesses to connect directly with customers and prospects through content and conversations. Key platforms covered include LinkedIn for professional networking, Twitter for real-time news and discussions, blogs for sharing expertise, Facebook for building communities, and YouTube for education. The document emphasizes starting with objectives and strategies before tactics. It also stresses the importance of listening, engaging authentically, and measuring results over time.
Developing Your Social Media Business Strategy
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Global Gateway Social Media Marketing
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Twitter Training for Promo & Apparel Markets
- The document provides guidance on using Twitter for social media marketing strategies for small and medium-sized businesses.
- It emphasizes focusing social media efforts on Twitter and engaging with targeted audiences by creating relevant content, conversations, and building communities.
- Successful social media marketing requires consistent effort in listening, engaging, responding to build influence and awareness over time rather than expecting immediate results.
Social Media Marketing in 2016
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media Marketing for Business Owners & CEOs
This document provides an overview of social media marketing for business owners and CEOs. It discusses why social media marketing is important, highlighting increased business, stronger relationships, establishing expertise, and improved communications. It also covers developing a social media strategy, choosing platforms, content creation, monitoring and measuring results.
Social Media Marketing: To Be Or Not To Be
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Using Social Media for your Small Business: Roadmap 2.0
This document provides an overview of roadmap to using social media for business purposes. It discusses understanding your target audience and goals, using social networks like Facebook and Twitter to engage customers and build your brand, tracking results through tools like Google Analytics, and emphasizing authentic engagement over hard selling. Effective social media use is about listening to customers, sharing helpful content, and building real relationships and communities online.
How to do a social media content marketing storyboard
Making a social media content plan starting with the basics of integrated marketing communications, digital marketing and moves into developing a strategic content plan. Presented at Social Media Camp's October 19, 2013 Bootcamp
Social Media Assessment Workbook
This document provides guidance on developing a social media strategy through a multi-step assessment and planning process. It includes worksheets to [1] define objectives, [2] determine an organization's current social media proficiency, [3] understand challenges, [4] research target audiences and influencers, [5] align objectives with metrics, and [6] segment audiences. The overall goal is to formulate a strategic plan by completing in-depth audience analysis and aligning objectives with key performance indicators.
Managing Risk and Opportunity: Volunteers and Social Media
The document discusses managing risk and opportunity when using social media for volunteer recruitment and management. It emphasizes the need for strategic planning through policies, procedures, and training. Social media is now an imperative for organizations but requires balancing demands on staff time and exposure to risks. The summary outlines key steps for organizations, including determining policies and resources needed, formulating a social media policy and strategy, and implementing plans through an editorial calendar and volunteer management approach.
Similar to Startup Marketing with Social Media (20)
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting Ltd
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
Social Media Marketing for Business Owners & CEOs
Social Media Marketing for Business Owners & CEOs
Using Social Media for your Small Business: Roadmap 2.0
Using Social Media for your Small Business: Roadmap 2.0
How to do a social media content marketing storyboard
How to do a social media content marketing storyboard
Managing Risk and Opportunity: Volunteers and Social Media
Managing Risk and Opportunity: Volunteers and Social Media
More from MutualMind
Event tech Smarter Social Listening with IBM and MutualMind
The document summarizes IBM's Engagement Center, which enables smarter social media experiences through adaptive listening, engagement visualization, and discovery of actionable insights. The Engagement Center uses algorithms to detect personas from social profiles and tag conversations based on keywords, profiles, and other criteria. It also incorporates IBM Watson to learn from and understand conversations across social media. Finally, the Engagement Center provides visualizations of social data and insights to help drive outcomes like increasing share of voice, improving sentiment, and converting leads.
Support MutualMind 2015
The document provides information on the top 3 resources for getting help and support when using the MutualMind platform:
1. The Knowledge Base is a searchable repository for product guides, FAQs, and reference articles.
2. To report any issues, users can click the "Help and Support" button to send a ticket to the support team including contact info and screenshots.
3. Users can also contact the support team directly via different email addresses depending on the type of question, like general questions, support questions, or billing inquiries.
Adaptive listening Overview
MutualMind is a social intelligence software company that provides a platform to understand, visualize, and act on social data through its Adaptive Listening engine. Adaptive Listening allows companies to automate responses to social media based on predefined rules, expressions, and lists. It identifies relevant posts and trends through keyword monitoring and filters. Users can then set up rules that trigger actions like creating tasks, sending emails, or triggering webhooks based on conditions involving elements like follower counts, locations, languages, sentiment levels, and volume changes over time. This creates a scalable, replicable way to manage social media monitoring and engagement.
MutualMind - Back to school
This document summarizes a study on back-to-school shopping conversations from August 1-25. It finds that Target and Walmart each made up 30-32% of mentions. Apparel was the most discussed product, followed by backpacks, pens/pencils, and spirals/notebooks. The majority of conversations had a positive sentiment and came from Twitter. Moms of elementary school kids were often tagged discussing grade levels. Real-time analytics of conversations are visualized in the MutualMind Command Center.
Super Bowl Emotions - a social media study by MutualMind
The next in our MindMeld study series, this study reviews social posts describing the commercials running during the Super Bowl, and viewers' emotional reactions to them. Who won the evening? Who was talked about the most? Which ad made viewers cry, laugh or get mad? Find out the answers to all of those questions - and more - here.
Variety 2013 Entertainment and technology Summit
Tony Edwards from mutualmind.com discusses social listening for content producers. A study identified five common traits of the most engaged YouTube channels: posting content often, engaging with subscribers, linking to other social channels, showcasing and grouping content, and using custom thumbnail images. Edwards also discusses analyzing social media mentions of top movies and casting news to understand audience sentiment. He advocates learning from the music industry's mistakes by giving audiences what they want, when they want it, at a reasonable price.
MutualMind Quickstart Setup Guide 2015
Dec 2015 version of Quick start guide for MutualMind. Reference guide on social listening setup and MutualMind platform.
ROI-presentation-PAS
Leveraging Analytics for Social Media ROI presented methods for measuring return on investment (ROI) from social media. It discussed frameworks like the ROI pyramid and balanced scorecard for evaluating ROI. Key metrics for social marketing ROI include listening metrics like volume, share of voice and sentiment as well as reach, engagement and sales impact. Additional resources on social media analytics and ROI measurement were also provided.
Authentic Reach and Influence: Social Shopper Analytics
1) The document discusses using social analytics to demonstrate the ROI of shopper marketing by measuring the impact of word-of-mouth (WOM) promotion on social media.
2) It introduces the concepts of Authentic Reach and Authentic Influence - metrics that measure how widely and deeply brand advocates' social content spreads, and how it impacts brand awareness and follower behavior/sales.
3) These metrics provide valuable insights for shopper marketers by quantifying the real influence of social WOM promotion, helping to demonstrate the ROI of their social media strategies.
MutualMind White Paper: Social Media ROI
CEO and CMO's guide to social media ROI. This white paper provides a)overview of thought leadership on the topic social media ROI, b)shows how listening & engagement leads to ROI and c) provides recommendations on how to maximize impact of social media on your business
More from MutualMind (10)
Event tech Smarter Social Listening with IBM and MutualMind
Event tech Smarter Social Listening with IBM and MutualMind
Super Bowl Emotions - a social media study by MutualMind
Super Bowl Emotions - a social media study by MutualMind
Authentic Reach and Influence: Social Shopper Analytics
Authentic Reach and Influence: Social Shopper Analytics
Recently uploaded
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSCreative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsRecently uploaded (20)
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Startup Marketing with Social Media
- 1. #Winning MIT Enterprise Forum DFW Aug 18, 2011 Babar Bhatti @thebabarbabar@mutualmind.com
- 2. Marketing for Startups Background – about me, my startup, this presentation Why is Social important for you and your startup? How to make Social work for YOUR lean startups? Comparing Social channels : Facebook, Twitter, Google, LinkedIn Content: What the heck is it? Mistakes to avoid Using resources wisely: time, money, people Resources – Tactics, Tools and Tips
- 3. Intro MIT Alum, Past Chair of MITEF DFW Left Verizon to start MutualMind in 2009 Product initially aimed at Marketers (brands, agencies) About today’s talk (Lessons Learned) What this presentation is not about
- 10. Lead Generation
- 11. Customer Support
- 13. Crafting your message and positioning your product
- 14. Matching goals to channels
- 15. Creating, Managing and Measuring
- 16. The right resources needed to make it all work
- 18. VOLUME TRENDS Example: Keyword Analytics KEYWORD DISTRIBUTION CHATTER DISTRIBUTION SENTIMENTS
- 19. Example: Social Channel Analytics MEDIA TRACKING FACEBOOK ENGAGEMENT SOCIAL PROFILES
- 20. 5. What the heck is Content?
- 21. Position your Product Carefully! Source: Altimeter Group
- 22. 6. A Few Mistakes to Avoid Jumping in before clarity of vision and objectives Social media presence which is incomplete, unprofessional or sloppy Website which lacks crisp messaging or key information Inconsistent messaging Infrequent updates Not paying attention to customer comments Thinking of social as silver bullet Putting too much value on buzz and traffic Not following protocol e.g. overselling
- 23. 7. Using Resources Wisely Assess your situation Simple decision tree Create a worksheet / calendar Outsource if needed but never give up control Measure, Refine, Repeat
- 24. 8. Resources http://www.slideshare.net/HubSpot/hub-spot-building-the-marketing-plan http://slideshare.com/gioslideshare http://www.socialmediaexaminer.com/ http://www.mutualmind.com/blog http://onstartups.com/ http://theleanstartup.com Your RSS Reader!
Editor's Notes
- More than Marketing – however its not FREE!!Marketing for Lean startups –limited resources .. Marketing is not a dept!Personal Branding
- Approach, Goals, Plan. Metrics are channel specific
- Where are your audience? Use social listening to find out.Strategies vary (offline/online) , Style, Tone. Listen, create, measure, repeatReach/Engagement – metrics that matter; Influencers.
- Website as the Hub!– blog, videos, papers/slides. Website.