Social Media Strategy & Goals

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2 likes•1,142 views

Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.

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Social
Media
Strategy
& Goals
david lee king | topeka & shawnee county public library | davidleeking.com

start
small

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start smart

ﬂickr.com/photos/jakecaptive/3205277810/

ﬂickr.com/photos/sockrotation/4039832775/

what goals?

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develop some
evil plans!

set the
direction

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big goal:
connect with
your patrons!
ﬂickr.com/photos/sanjoselibrary/2800670513/

personas

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go where
ﬂickr.com/photos/beavis/2425374221/
people gather

ﬂickr.com/photos/markjsebastian/1264424156/

who does the work?

let staff own it

ﬂickr.com/photos/wolﬂawlibrary/3636067822/

the process
3 ways
ﬂickr.com/photos/cayusa/431036565/

Every library needs an online presence. Whether you work at a large academic library or a public library in a small town, your library needs an active online community where customers can interact - with you and with each other. In this session, David takes you through the process of building an effective, user-friendly digital branch that will exand and enhance your library's online presence. By the end of this session, attendees will understand what it takes to create and run a digital branch. They'll also come away with tips on expanding and enhancing their library's online presence.

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Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community. People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!

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