The document outlines a social media strategy by David Lee King for the Topeka & Shawnee County Public Library, emphasizing the importance of starting small and being adaptable in planning efforts. It highlights key goals such as connecting with patrons and defining target audiences through personas. The document also stresses staff involvement and ownership in the social media process.

1. flickr.com/photos/7amanito/3039338366/
Social
Media
Strategy
& Goals
david lee king | topeka & shawnee county public library | davidleeking.com

3. gotta
start
#1

4. “There is no
instruction manual”

5. just start

6. just start
Edmonton
Skokie
Topeka

7. start
small
flickr.com/photos/jdhancock/3760104591/

8. start smart
flickr.com/photos/jakecaptive/3205277810/

9. strategic
planning
& goals
#2

10. your plans
will change

11. flickr.com/photos/ramdac/373881476/

12. flickr.com/photos/sockrotation/4039832775/
what goals?

13. flickr.com/photos/jonmcgovern/2698412919/
develop some
evil plans!

14. flickr.com/photos/loop_oh/5454534736/

15. set the
direction
flickr.com/photos/nicholas_t/2222229134/

16. big goal:
connect with
your patrons!
flickr.com/photos/sanjoselibrary/2800670513/

17. define your
audience
#3

18. personas
flickr.com/photos/mdxinteractiondesign/2961879717/

20. go where
flickr.com/photos/beavis/2425374221/
people gather

21. sustain
it!
#4

22. flickr.com/photos/markjsebastian/1264424156/
who does the work?

23. let staff own it
flickr.com/photos/wolflawlibrary/3636067822/

24. the process
3 ways
flickr.com/photos/cayusa/431036565/

25. the process
3 ways
flickr.com/photos/cayusa/431036565/

26. the process
3 ways
flickr.com/photos/cayusa/431036565/

27. the process
3 ways
flickr.com/photos/cayusa/431036565/

28. flickr.com/photos/transkamp/54371294/