Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
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Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
20 Mistakes Events Make on Social Media and How to Fix ThemJulius Solaris
Do not make these mistakes again when planning and executing social media for your event.
Read the article here http://www.eventmanagerblog.com/social-media-mistakes
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
20 Mistakes Events Make on Social Media and How to Fix ThemJulius Solaris
Do not make these mistakes again when planning and executing social media for your event.
Read the article here http://www.eventmanagerblog.com/social-media-mistakes
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Case study on the cause marketing effort of "Hanes for Good" from HanesBrand Inc. West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Integrated Marketing Communication Plan for WVU IMC ProgramThomas Armitage
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
2.
Let's talk Super Bowl
Past week's articles
What is PR?
How can SM enhance
SM PR tips
News releases with social
What is marketing?
How can SM enhance
Outbound vs inbound marketing
SMM tips
The calendar
3.
Favorite? Least favorite?
Most effective? Least
effective?
Best use of social media?
How many utilized social
media?
Were brands tweeting in
real-time about anything
specific?
4. “61% of Super Bowl Viewers Will Share Ads on
Social Media” - http://on.mash.to/1gE8Gaj
“Where Social Media and PR Meet” http://bit.ly/1if0A5k
“The Dos and Don'ts of Pitching Journalists on
Social Media” - http://on.mash.to/1eE8MIi
From Vanessa: “MSNBC Apologizes for Cheerios
Tweet Hitting Right Wing” http://cnn.it/1k0MoA3
From Jasmine: “6 ways Starbucks excels at social
media marketing” - http://bit.ly/1j37JZD
5.
PR is the management of communication
between an organization and its key publics
Publics can include….
PR will always exist and play a valuable role
within any organization
Most important word: relationships
Liaising between c-suite and media and/or
acting as official spokesperson
Maintaining messaging as it relates to the
brand
7.
Media lists and research
Cision, Muckrack
Manual search
Update often
Pitching style
Build relationships!
Writers can capture quotes and multimedia
Consider timing, newsworthiness
(Ward, 2014)
8.
Historically, it was all about the
press clippings
Now there are other ways to
measure success:
Tweets
Landing page views
Contest entries
App downloads
Text submissions
Use a combination of
software/sites and have a more
accurate measure of ROI
9.
Build long term relationships
Pitch strategically
Use creative content as a hook
When you attend a trade show…
When you are planning an event…
Find targeted events and speaking opps
Monitor everything
Always supply multimedia
Have a plan in place for both + and – feedback
Get your CEO tweeting, blogging, on LI
11. Management process responsible for identifying,
anticipating & satisfying customer requirements
profitably
In other words, fulfilling customer needs to turn a profit
Four Cs: consumer, cost, communication, and
convenience
Assisting sales with material/information needed to sell
Managing communication as it relates to the product
(package design, in-store signage, ads, etc).
Understand the needs of target audience(s) through
market research
(What is marketing, 2012)
14. Vids, podcasts, white
papers, infographics, etc
Develop ad campaigns that
have legs and can live for
extended periods of time
Hype ads so each new spot
creates buzz
Become an expert in your
field
Tie traditional efforts to
new ones
(Inbound Marketing Success Center, 2013)
15. Not all about you. It’s about your buyers.
If you target everyone, you appeal to no one
Who are you audience members? What do they
read? What sites do they visit? What phrases do
they type into Google to try and find you?
Where do they live? What are their behaviors
and attitudes?
Brands need to sell ideas not products. Volvo
doesn’t sell a car, it sells safety.
Before, research was expensive. Today, one can
save cost and time through web and SM
research.
(Scott, 2013)
16.
Tie ad campaigns to social media campaigns
Support sales team with additional resources
Always send users to your website to learn more
Create content that will interest your target
audience and keep them coming back
Maintain your brand’s image in everything you do
Learn from your audience and change your ways
Use social to save on old-school expenses
18.
Pitching = easier to contact journalists
Releases = digital versions, easy to follow up
Product trial = bloggers do heavy lifting
Publicity = directly reach consumers
Email marketing = grow lists
List management = easier to update
Forums = monitor feedback and react
SEO = social signals help rankings, more links
Ads = better measurement and monitoring of ROI
Mobile ads = reach highly targeted audiences
Media mentions = real time delivery, accuracy
19.
Goals, Objectives, Strategies and Tactics, Building a
Following
To do:
Decide on top 3 choices for final campaign
Read articles from #UticaCollegeSM and comment
Comment on classmates’ blog posts (min of 3)
Continue interacting with top 10 brands
Continue working on PPT presentations
Facebook presenter should be ready to present, make sure
everyone visits Facebook and has a basic understanding of
how it works and are ready to discuss and answer
questions
20.
Background and History
Target Audience
Its Purpose and Why Consumers Use It
Brand POV, Advertising Ops
Questions for the Class
Each presentation should last between 2030 minutes and allow an extra 10-15 minutes
for questions/discussion.
21.
Drell, L. (2011, October 30). Inbound Marketing vs. Outbound Marketing
[INFOGRAPHIC]. Mashable. Retrieved on February 2, 2014 from
http://mashable.com/2011/10/30/inbound-outbound-marketing/
Inbound Marketing Success Center. (2013). Marketo.com. Retrieved on February
3, 2014 from http://www.marketo.com/inbound-marketing/
Pamela Seiple, P. How to Leverage Social Media for Public Relations Success.
(2013). HubSpot. Retrieved on January 30, 2014 from
http://cdn2.hubspot.net/hub/53/file-13204195pdf/docs/hubspot_social_media_pr_ebook.pdf
Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley.
Seipele, P. (2012). How to leverage social media for public relations success.
Hubspot.com. Retrieved on February 3, 2014 from
http://cdn2.hubspot.net/hub/53/file-13204195pdf/docs/hubspot_social_media_pr_ebook.pdf
Ward, W. (2014). Dr. 4 Ward. Retrieved on January 26, 2014 from
http://www.dr4ward.com/dr4ward/2014/01/how-did-journalists-use-socialmedia-in-2013-infographic.html
What is marketing? (2012). Get In2 Marketing. Retrieved on February 2, 2014
from http://www.getin2marketing.com/discover/what-is-marketing