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Elements of Art and the Principles of Design
Elements of Art
Line
Shape
Form
Value
Texture
Space
Color
Principles of Design
Emphasis/Focal Point
Balance
Unity/Harmony
Contrast
Movement
Pattern/Rhythm
Variety
Proportion/Scale
Starting with the basics… the elements of ART
Line
Types of Line
There are three basic types of line:
Actual Lines, which may vary in weight, character and other
qualities.
Implied Lines, which are created by the positioning of a series
of points so the eye tends to automatically connect them.
Psychic Lines, which are not real lines. They exist where
there is a mental connection between two points, such as
when something is looked or pointed at.
Actual Lines which may vary in weight, character and other qualities.
Implied Lines which are created by the positioning of a series of points so the eye tends
to automatically connect them.
Psychic Lines which are not real lines. They exist where there is a mental connection
between two points, such as when something is looked or pointed at.
Shape
What is shape?
Shape is a two dimensional area or space defined by visible
boundaries. Shapes become visible when a line encloses an
area or there is an apparent change in value (light/dark), color
or texture. Shape is sometimes referred to as form, however it
should not be confused with the term form when it applies to
the physical product. Therefore the term shape is more specific.
Shape/Mass/Volume
Jennifer Bartlett, Boats
Shape
Form is height, width and depth or in 2-D works, the
appearance of height, width, and depth.
Two-dimensional areas are referred to as shape, three-
dimensional area is called mass. Mass is the physical bulk of a
solid body of material, mass is often a major element in
sculpture. Mass is inseparable from space because 3-D
objects always relate to the space they occupy.
In 2-D, mass must be implied. Volume in three-dimensions is
referred to as negative mass.
Shape/Mass/Volume
Jennifer Bartlett, Boats
Shape/Mass/Volume
Jennifer Bartlett, Boats
Shape
Shape/Mass/Volume
Jennifer Bartlett, Boats
Shape
Mass
Shape/Mass/Volume
Jennifer Bartlett, Boats
Shape
Mass
Volume
When viewing or considering 2-dimensional versus 3-
dimensional works, the latter requires more complex
decisions. This is because an object in three dimensions has
more viewpoints and angles in which it is seen and thus more
angles and viewpoints to consider.
Value
Value
Value is the artistic term for light and dark. It is the relative
lightness or darkness of a piece and only through value can we
discern form. Value-contrast refers to the relationship between
areas of dark and light. Values do not exist in gray scale only; it
exists in color as well and is often referred to as normal value, a
tint or a shade.
Value Techniques
The use of value in a 2-dimensional work of art is commonly
called shading and there are many ways to achieve shading
with a variety of media. Pencil, chalk and Conté crayon are soft
media and are capable of providing gradual changes of light to
dark. Black ink, on the other hand, gives a sharp or high value
contrast.
Soft Media
Georges Seurat
Texture
What is texture?
Texture
Texture refers to the surface quality of objects. Texture appeals
to our sense of touch. Even when we do not actually feel an
object, our memory provides a sensory reaction or sensation of
touch. All objects have some surface quality, even if it is only
smooth flatness. The element of texture is illustrated in art
when an artist purposely exploits contrast in surface in order to
provide visual interest.
Betye Saar
There are two categories of artistic texture:
tactile/physical
visual/implied
Visual
Visual texture is purely visual, it cannot be touched. It is the
impression of texture and is merely the suggestion of the actual
surface. Trompe L’oeil is the ultimate point in portraying visual
texture. It is a French term meaning “to fool the eye”. In trompe
l’oeil the artist copies the exact visual appearance of the object
in particularly sharp focus. This is sometimes referred to as
deceptive painting.
Visual– Implied
Adelaide Labille-Guiard
Visual– Trompe L’oeil
Ralph Goings
Space
What is space?
Space
Space is the indefinable, great, general receptacle of all things-
the void. It is continuous, infinite and ever present. Space
cannot exist by itself because it is in and around everything.
Visual arts are sometimes referred to as spatial arts because
most of these art forms are organized in space.
The major difference between the use of space in 2-D and 3-D
works is this:
2-D works you can see the space all at once (whether actual or
illusory).
3-D works you must move around the piece to get the full
experience of the space it occupies.
2-D works you can see the space all at once (whether actual or illusory).
Gustave Caillebotte
3-D works you must move around the piece to get the full experience of the space it occupies.
Ron Mueck
Size
Pieter Bruegel the Elder
Overlapping
Jacob Lawrence
Vertical Location
Tom Wesselmann
Aerial/Atmospheric Perspective
Ansel Adams
One-Point Perspective
Raphael, School of
Two-Point Perspective
Ed Ruscha
Closed Form
Jean-Baptiste-Simeon
Open Form
Alex Katz
COLOR
Elements of Art
Line
Shape
Form
Value
Texture
Space
Color
Principles of Design
Emphasis/Focal Point
Balance
Unity/Harmony
Contrast
Movement
Pattern/Rhythm
Variety
Proportion/Scale
Elements of Art
Line
Shape
Form
Value
Texture
Space
Color
Principles of Design
Emphasis/Focal Point
Balance
Unity/Harmony
Contrast
Movement
Pattern/Rhythm
Variety
Proportion/Scale
Emphasis and Focal Point
Emphasis plays up. It is used to draw our attention
to an area or focal point. Position, contrast, size and
color intensity are strategies used to create
emphasis.
The counterpart to emphasis is subordination.
Subordination plays down. It is areas of neutral or
less interest that help to keep the attention on the
area of emphasis.
Paul Klee, The Goldfish
Which is bordered
in black.
The gold fish is the
focal point.
Which is
encircled in
blue.
Even the fish
tails are
pointing
toward the
center.
This is the concept of
focal point.
It is the brightest
and it is directly in
the center.
Andy Goldsworthy, Sycamore Leaf, 1980-81
Contrast
Rene Magritte
Isolation
Absence of Focal Point or Emphasis
Jasper Johns, Grey Alphabet, 1956
Absence of Focal Point
Andy Warhol, 100 Soup Cans
Balance
Balance is the achievement of equilibrium among various parts of a composition.
There are two general categories of balance:
Symmetrical balance (axial balance)- is the near or exact
matching of left and right sides of a 3-dimensional form or 2-
dimensional composition.
Another variation of symmetrical balance is crystallographic
balance or allover pattern. This is achieved through the equal
emphasis over the entire composition (absence of focal point).
Asymmetrical balance- there is a felt or implied center of
gravity, the two sides do not match.
There is also radial balance, in which opposing forces rotate
around or radiate from a central point. It can be either
symmetrical or asymmetrical, depending on where the center
point is.
Symmetrical balance- it is the simplest type of balance to create and
recognize. When referring to architecture, symmetrical balance is sometimes
called formal balance. It is a strategy often employed to convey the idea of
permanence, strength and stability. Symmetrical balance appeals to us
because of the awareness of our bodies and our own symmetry.
Taj Mahal
Unity/ Harmony
Harmony
Unity is the appearance or condition of oneness. In design, unity
is used to describe the feeling that all the elements in a work
belong together and make up a harmonious whole. Unity and
harmony are essentially the same.
An important aspect of visual unity is that the whole must be
predominant over the parts: You must first see the whole pattern
before you notice the individual elements.
Harmony
Unity is the appearance or condition of oneness. In design, unity is used to describe the
feeling that all the elements in a work belong together and make up a harmonious whole.
Unity and harmony are essentially the same.
Wayne Thiebaud
Contrast
Contrast
Is the arrangement and amount of variation within a
composition. When contrast is minimized within a limited range
with only small variation, the result is a restrained, subtle
effect.
Form Contrast
Isamu Noguchi Red Cube, 1968
Color Contrast
Richard Anuszkiewicz:
Plus Reversed 1960
Content Contrast
Emmanuel Rudnitsky (Man
Ray) Gift 1921
Conceptual and Color Contast
Andy Warhol Electric Chair 1971
Movement
In art, a sense of movement is created by actual or implied
change of position- Implied motion in drawings, painting,
photography or sculpture is linked with the repetition of
shapes, the action of lines or other rhythmic elements, such
as Op Art which is a type of painting that gives the optical
illusion of movement.
Implied Motion
Repeated and Cropped Figure
Calvin and Hobbes
Rhythm / Pattern
Rhythm-
Rhythm refers to any kind of movement or structure of dominant
and subordinate elements in sequence, in other words, a pattern.
Refering to the movement of the viewer’s eye, rhythm and pattern
are based on repetition, particularly repetition of similar elements
or recurring motifs.
Charles Rennie Mackintosh
So what is variety?
Variety
Unity and variety are complimentary concerns. While unity is the
appearance of oneness, variety provides diversity. Variety is
the counterbalance to unity.
Emphasis on Unity with Variety
Marc Chagall
Emphasis on Unity without Variety
Katharina Fritsch
Emphasis on Unity with Variety
Scale and Proportion
Scale and Proportion
Scale and proportion both relate to size.
Scale refers to the size of an object seen in relation to other
objects in the environment.
Proportion is the size relationship of parts to a whole and one
another (within the same object), or size measured against a
mental norm or standard.
Ron Mueck
Changes in scale within a design
change the total effect
Internal Proportions- this deals with the size and scale of elements within the
composition, in relation to to the whole.
Emil Nolde
Leonardo DaVinci
The Last Supper
Edgar Degas, Dancer with a Bouquet of Flowers
Charles Ray
Elements of Art
Line
Shape
Form
Value
Texture
Space
Color
Principles of Design
Emphasis/Focal Point
Balance
Unity/Harmony
Contrast
Movement
Pattern/Rhythm
Variety
Proportion/Scale

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Elements of Art and Principles of Design

  • 1. Elements of Art and the Principles of Design
  • 2. Elements of Art Line Shape Form Value Texture Space Color Principles of Design Emphasis/Focal Point Balance Unity/Harmony Contrast Movement Pattern/Rhythm Variety Proportion/Scale
  • 3. Starting with the basics… the elements of ART
  • 5.
  • 6. Types of Line There are three basic types of line: Actual Lines, which may vary in weight, character and other qualities. Implied Lines, which are created by the positioning of a series of points so the eye tends to automatically connect them. Psychic Lines, which are not real lines. They exist where there is a mental connection between two points, such as when something is looked or pointed at.
  • 7. Actual Lines which may vary in weight, character and other qualities.
  • 8. Implied Lines which are created by the positioning of a series of points so the eye tends to automatically connect them.
  • 9. Psychic Lines which are not real lines. They exist where there is a mental connection between two points, such as when something is looked or pointed at.
  • 10. Shape
  • 12. Shape is a two dimensional area or space defined by visible boundaries. Shapes become visible when a line encloses an area or there is an apparent change in value (light/dark), color or texture. Shape is sometimes referred to as form, however it should not be confused with the term form when it applies to the physical product. Therefore the term shape is more specific.
  • 14. Form is height, width and depth or in 2-D works, the appearance of height, width, and depth. Two-dimensional areas are referred to as shape, three- dimensional area is called mass. Mass is the physical bulk of a solid body of material, mass is often a major element in sculpture. Mass is inseparable from space because 3-D objects always relate to the space they occupy. In 2-D, mass must be implied. Volume in three-dimensions is referred to as negative mass.
  • 19. When viewing or considering 2-dimensional versus 3- dimensional works, the latter requires more complex decisions. This is because an object in three dimensions has more viewpoints and angles in which it is seen and thus more angles and viewpoints to consider.
  • 20. Value
  • 21. Value Value is the artistic term for light and dark. It is the relative lightness or darkness of a piece and only through value can we discern form. Value-contrast refers to the relationship between areas of dark and light. Values do not exist in gray scale only; it exists in color as well and is often referred to as normal value, a tint or a shade.
  • 22.
  • 23. Value Techniques The use of value in a 2-dimensional work of art is commonly called shading and there are many ways to achieve shading with a variety of media. Pencil, chalk and Conté crayon are soft media and are capable of providing gradual changes of light to dark. Black ink, on the other hand, gives a sharp or high value contrast.
  • 27. Texture Texture refers to the surface quality of objects. Texture appeals to our sense of touch. Even when we do not actually feel an object, our memory provides a sensory reaction or sensation of touch. All objects have some surface quality, even if it is only smooth flatness. The element of texture is illustrated in art when an artist purposely exploits contrast in surface in order to provide visual interest.
  • 29. There are two categories of artistic texture: tactile/physical visual/implied
  • 30. Visual Visual texture is purely visual, it cannot be touched. It is the impression of texture and is merely the suggestion of the actual surface. Trompe L’oeil is the ultimate point in portraying visual texture. It is a French term meaning “to fool the eye”. In trompe l’oeil the artist copies the exact visual appearance of the object in particularly sharp focus. This is sometimes referred to as deceptive painting.
  • 33. Space
  • 35. Space Space is the indefinable, great, general receptacle of all things- the void. It is continuous, infinite and ever present. Space cannot exist by itself because it is in and around everything. Visual arts are sometimes referred to as spatial arts because most of these art forms are organized in space.
  • 36. The major difference between the use of space in 2-D and 3-D works is this: 2-D works you can see the space all at once (whether actual or illusory). 3-D works you must move around the piece to get the full experience of the space it occupies.
  • 37. 2-D works you can see the space all at once (whether actual or illusory). Gustave Caillebotte
  • 38. 3-D works you must move around the piece to get the full experience of the space it occupies. Ron Mueck
  • 47. COLOR
  • 48.
  • 49. Elements of Art Line Shape Form Value Texture Space Color Principles of Design Emphasis/Focal Point Balance Unity/Harmony Contrast Movement Pattern/Rhythm Variety Proportion/Scale
  • 50. Elements of Art Line Shape Form Value Texture Space Color Principles of Design Emphasis/Focal Point Balance Unity/Harmony Contrast Movement Pattern/Rhythm Variety Proportion/Scale
  • 52. Emphasis plays up. It is used to draw our attention to an area or focal point. Position, contrast, size and color intensity are strategies used to create emphasis. The counterpart to emphasis is subordination. Subordination plays down. It is areas of neutral or less interest that help to keep the attention on the area of emphasis.
  • 53. Paul Klee, The Goldfish Which is bordered in black. The gold fish is the focal point. Which is encircled in blue. Even the fish tails are pointing toward the center. This is the concept of focal point. It is the brightest and it is directly in the center.
  • 54. Andy Goldsworthy, Sycamore Leaf, 1980-81 Contrast
  • 56. Absence of Focal Point or Emphasis Jasper Johns, Grey Alphabet, 1956
  • 57. Absence of Focal Point Andy Warhol, 100 Soup Cans
  • 59. Balance is the achievement of equilibrium among various parts of a composition.
  • 60. There are two general categories of balance: Symmetrical balance (axial balance)- is the near or exact matching of left and right sides of a 3-dimensional form or 2- dimensional composition. Another variation of symmetrical balance is crystallographic balance or allover pattern. This is achieved through the equal emphasis over the entire composition (absence of focal point). Asymmetrical balance- there is a felt or implied center of gravity, the two sides do not match. There is also radial balance, in which opposing forces rotate around or radiate from a central point. It can be either symmetrical or asymmetrical, depending on where the center point is.
  • 61. Symmetrical balance- it is the simplest type of balance to create and recognize. When referring to architecture, symmetrical balance is sometimes called formal balance. It is a strategy often employed to convey the idea of permanence, strength and stability. Symmetrical balance appeals to us because of the awareness of our bodies and our own symmetry. Taj Mahal
  • 63. Harmony Unity is the appearance or condition of oneness. In design, unity is used to describe the feeling that all the elements in a work belong together and make up a harmonious whole. Unity and harmony are essentially the same. An important aspect of visual unity is that the whole must be predominant over the parts: You must first see the whole pattern before you notice the individual elements.
  • 64. Harmony Unity is the appearance or condition of oneness. In design, unity is used to describe the feeling that all the elements in a work belong together and make up a harmonious whole. Unity and harmony are essentially the same. Wayne Thiebaud
  • 66. Contrast Is the arrangement and amount of variation within a composition. When contrast is minimized within a limited range with only small variation, the result is a restrained, subtle effect.
  • 67. Form Contrast Isamu Noguchi Red Cube, 1968
  • 69. Content Contrast Emmanuel Rudnitsky (Man Ray) Gift 1921
  • 70. Conceptual and Color Contast Andy Warhol Electric Chair 1971
  • 72. In art, a sense of movement is created by actual or implied change of position- Implied motion in drawings, painting, photography or sculpture is linked with the repetition of shapes, the action of lines or other rhythmic elements, such as Op Art which is a type of painting that gives the optical illusion of movement.
  • 74. Repeated and Cropped Figure Calvin and Hobbes
  • 76. Rhythm- Rhythm refers to any kind of movement or structure of dominant and subordinate elements in sequence, in other words, a pattern. Refering to the movement of the viewer’s eye, rhythm and pattern are based on repetition, particularly repetition of similar elements or recurring motifs.
  • 78. So what is variety?
  • 79. Variety Unity and variety are complimentary concerns. While unity is the appearance of oneness, variety provides diversity. Variety is the counterbalance to unity.
  • 80. Emphasis on Unity with Variety Marc Chagall
  • 81. Emphasis on Unity without Variety Katharina Fritsch
  • 82. Emphasis on Unity with Variety
  • 84. Scale and Proportion Scale and proportion both relate to size. Scale refers to the size of an object seen in relation to other objects in the environment. Proportion is the size relationship of parts to a whole and one another (within the same object), or size measured against a mental norm or standard.
  • 86. Changes in scale within a design change the total effect Internal Proportions- this deals with the size and scale of elements within the composition, in relation to to the whole.
  • 88. Edgar Degas, Dancer with a Bouquet of Flowers
  • 90. Elements of Art Line Shape Form Value Texture Space Color Principles of Design Emphasis/Focal Point Balance Unity/Harmony Contrast Movement Pattern/Rhythm Variety Proportion/Scale