Matthew Sherrington, managing director, Inspiring Action Consultancy Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Integration sounds great, but ...
(busting the myths that stop you doing it)
CharityComms Integration Conference
26 February 2015
Matthew Sherrington, Inspiring Action Consultancy

2. ... it’s too difficult ...

3. “Life is really simple ...
but we insist on making it complicated.”
Confucius

4. Myth 1:
We do way too much, it’s complicated
It’s about keeping it simple
FOCUS

7. Myth 2:
My audience is different
It’s about thinking of whole people
ONE AUDIENCE

9. Myth 3:
We don’t have a massive budget
It’s about business as usual, better
ALIGNMENT

11. Myth 4:
We’d have to restructure everything
It’s about talking to each other
COORDINATION

13. Myth 5:
Our comms already all look the same
It’s about being one organisation
VOICE

16. Myth 6:
Different objectives, different messages
It’s about priorities and discipline
DECISIONS

18. Integration: it’s all in the mind!
Thank you!
Matthew Sherrington, Inspiring Action
@m_sherrington

19. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do.
www.charitycomms.org.uk

20. Integration:
breaking down the silos
Conference
26 February 2015
London
#integratedcomms
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