What Local Media Companies Can Learn from the Transformation at Forbes
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This document outlines the various roles and responsibilities within the verticals of a digital media company. It includes contributors who create content, editors who enhance and traffic posts on social media, producers who monitor content and SMO deals, and managers overseeing areas like product, sales, design, technology development, and data analysis to help publish content and drive audience and revenue growth.
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It was amazing to watch my students delivering such amazing presentation. The level of confidence, modulation of voice and clarity of expression was worth watching. I am so happy for my students. Please do take time to appreciate their work.
Aparna, Remma and Puri you guys made me feel proud
Thank you for being such wonderful students
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This document discusses marketing automation and its benefits. It shows that 68% of SMBs prefer sales contacts by email. It then discusses how marketing automation can identify ready-to-buy businesses, lower digital sales costs, make salespeople more effective, and provide easy-to-use sales management. Metrics show the platform achieving much higher open and click-through rates than industry averages. Results from using it include getting appointments from 36.2% of leads and closing 18.1% for $142,147 in sales. The benefits are said to be decreasing cost per lead, saving time on marketing, and focusing on best sales opportunities.
How Local Media Sellers Can Get Unstuck in the Digital World
This document provides local media sellers with tips to get "unstuck" in the digital world. It outlines five transformative sales habits: always be connecting, learn and experiment, be intentionally productive, focus on results, and sell local. The first habit of always connecting is explored in depth and encourages networking by offering to help others, sharing case studies, and listening more than talking. The document also provides routines and habits to stack together, like collecting and sharing case studies combined with always connecting through personal referrals and solving problems. The overall message is that local media sellers need new digital sales strategies and habits to thrive.
The Lean Start Up
The document discusses the Lean Startup principles of validated learning and building-measuring-learning. It emphasizes that startups exist to learn how to build sustainable businesses through minimizing the time in the build-measure-learn loop. Some key Lean Startup practices mentioned are establishing a baseline with a minimum viable product, tuning the product through experimentation, and pivoting when experiments reach diminishing returns.
Building a Successful Native Advertising Strategy
The document discusses native advertising and what has been learned so far. It outlines principles for native advertising like transparency of sponsorship and separating editorial and sponsored content teams. It also breaks down the process into knowing the client, creating content, publishing, promoting, and reporting. Metrics for native content are generally better than display ads, with click-through rates around 1% compared to 0.1% for display. Pricing models are also discussed.
Guarantee Digital LMA Innovation Conference Presentation
The digital agency partnership program provides full-service digital marketing agencies for local sales organizations through a white label model. The program has partners in over 50 US markets and provides services like website design, content creation, and marketing strategies for clients of all sizes. The program aims to help partners sell digital solutions quickly while keeping their overhead low by fulfilling digital projects through an in-house team based in Milwaukee.
Local Media Innovation Mission Top Takeaways
The panelists discussed their key learnings and takeaways from attending multiple Innovation Missions over the past five years. They emphasized the importance of culture in creating an innovative organization, thinking bigger with digital strategies, the need for content and data strategies to evolve, and providing support to SMBs through expanded digital agency services. Local media executives were challenged to become more engaged on social media platforms.
Local Media Association Innovation Conference presentation
The document summarizes quarterly metrics for digital platforms of The Toledo Blade from Q1 2013 to Q1 2014. It shows significant increases in unique visitors and pageviews for mobile apps, with the iPhone app seeing a 1668% increase in pageviews. Total pageviews across all platforms increased 65% over the period. The Blade's priorities are improving the user experience, pursuing strategic partnerships, creating deeper journalism, understanding audience behavior across multiple channels, and implementing an integrated content management system from Libercus to simplify their technology infrastructure.
David Arkin presentation at Innovation Conference
This document summarizes research conducted by New Media, one of the largest publishers of print and online local media in the US, to understand reader interests and preferences. Key findings include that readers have a strong emotional connection to local newspapers and desire more in-depth local and investigative reporting. Readers are most interested in content about things to do, investigative stories, crime, national and world news, and politics/government. When it comes to design, readers preferred prototypes with more text on the front page compared to designs with many photographs. National and international news coverage should focus on breaking news, politics, business, science/technology, and health.
Learning more about using LinkedIn for the local media executive
The document provides tips on how to build a professional brand on LinkedIn. It recommends optimizing your profile by adding details like your industry and photo. It also suggests using LinkedIn's search and publishing features to build your network and share insights. The document outlines how to write engaging posts and get more followers by sharing content with your connections and on LinkedIn pages.
Transforming your Sales Organization
This document provides an overview of a sales training presentation focused on transforming sales organizations for success in 2014 and beyond. Key points covered include:
- Selling to small/medium businesses is challenging as they are contacted by around 39 sales reps per month and may be confused about who to trust.
- Successful sales requires understanding the customer's perspective and industry, asking the right questions to identify needs, and customizing solutions rather than immediately discussing price or features.
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How Local Media Companies are implementing Native Advertising
How Local Media Companies are implementing Native Advertising presentation at the Local Media Association Native Advertising Summit
Will Government regulations derail native advertising
The Federal Trade Commission has always been concerned with blurred lines between advertisements and editorial content. They use their authority to prevent deceptive practices, defined as claims likely to mislead consumers acting reasonably. In 2013, the FTC held a workshop highlighting the need for transparency in native advertising. They heard that transparency maintains trust, and industry groups will develop best practices. Examples of increased transparency include publisher branding, textual disclosures, advertiser logos, bold coloring, and shading to distinguish paid content. The FTC wants industry to increase transparency voluntarily rather than face regulatory action.
Native Advertising Outlook and Beyond
Native advertising is growing rapidly due to its effectiveness on mobile and social platforms. It has higher conversion and engagement rates than traditional ads. Many internet companies are seeing success with native ad formats like Facebook's newsfeed ads, Twitter's promoted tweets, and Pinterest's promoted pins. The analyst projects US internet ad spending to reach $50 billion in 2014, driven in large part by growth in mobile, video, and native advertising. Native ads are a good fit for content-based sites and allow brands to tell stories in a less disruptive way than traditional banners.
Local Media Association Virtual Ad Conference: Success with your small busine...
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