This document outlines the key steps in assessing a web application. It discusses planning the product market and competitors, developing a promotion strategy, and designing the application. It then covers implementing the application, including choosing a domain name, developing the IT architecture and design, ensuring usability, writing source code, achieving search engine popularity, and tracking views and visits. The overall process focuses on thoroughly researching, planning, designing, developing and promoting the application to achieve success.

1. WEB APPLICATION ASSESSMENT
Media Develop EU

2. Why ?
Who ?
How?

3. 1. Before the start:
 Product market;
 Planning;
 Ways for development;
 Promotion strategy;
 Design.

4. Before the start: product market
(users, competitors)
 Determining the degree of presence and the
optimal forms of impact on the target groups;
 Qualitative and quantitative assessment of
the activity of competitors in the industry
segment of the internet market;
 Outlining possible options for synergy across
the web.

5. Before the start: planning
 Positioning in the network;
 Defining performance criteria of the project;
 Planning marketing events.

6. Before the start: ways for development
 Analysis of the application and drawing up
recommendations for its modification (for
existing applications);
 Opportunity for extracting revenues from the
application and using free services;
 Ability for differentiation of visitors flow
depending on the type of marketing activity;
 Integrating the obtained data into a common
system for determining the performance of
the project.

7. Before the start: promotion strategy
 Setting up channels for promotion;
 One-to-one marketing (conferences,
announcement boards, personal
correspondence…);
 Affiliate programs;
 Direct-marketing (existing customers);
 Analysis of the other possible methods of
promotion (promo games, Virus-marketing,
Event-marketing, etc.).

8. Before the start: design
WIREFRAMING ≠ STORYBOARDING
WHAT HOW
MOCKING

9. 2. Implementation:
 Domain;
 IT architecture;
 Design;
 Ergonomics (ISO 9241);
 Source code;
 Search Engine Ranking;
 Views and visits.

10. Implementation: domain
 Domain extension;
 Possession of all domain extensions and
derivatives of the domain;
 Brand popularity;
 Originality of the name;
 Domain life.

11. Implementation: IT architecture
Information density;
Quality and appropriate materials;
Information forms and format;
Up to date and accurate information;
Structure;
Accents.

12. Implementation: design
 Graphics;
 Text;
 Color scheme;
 Structural grid – overall organization of pages,
navigation and content.

13. Implementation: ergonomics (ISO9241)
 Usability level;
 Efficiency - % errors;
 Efficiency – time for user orientation;
 Satisfaction.

14. Implementation: source code
 Administration/ Content management (own
development or ready script);
 Complexity of functionality;
 Programming language.

15. Implementation: popularity
 Google PageRank;
 Backlinks;
 Indexed pages;
 Google ranking for specific keywords and
phrases.

16. Implementation: views and visits
 Unique visitors per day;
 Number of impressions for unique visitors;
 Returning visitors.

17. THANK YOU FOR YOUR ATTENTION!
Media Develop EU