This document discusses Simpli.fi and why they advocate for local advertising. Simpli.fi believes local is important, that transparency is needed to improve, and that innovation requires teamwork. They provide data-driven advertising platforms and products to help media companies confidently sell and support local advertisers.

1. STOP RESELLING
START INNOVATING

2. KELLY LUNSFORD
Director of Partnership Strategy
Former newspaper Digital Sales Strategy Director
Developed solutions to complement core products
and maximize advertisers ROI
Why I am a Simpli.fi advocate & employee

3. WE BELIEVE
LOCAL IS HOME
We support your credibility to sell to your neighbors.

4. 4
WE UNDERSTAND
LOCAL MARKET
CHALLENGES Advertisers need to be
confident in the product they
are buying
Reps need to be confident in
the product they are selling
Media companies need to
be confident in their
partners to provide the
training and support
needed to be successful

5. WE BELIEVE
TRANSPARENCY MATTERS
We can only improve what we can see & acknowledge.

6. WE BELIEVE
INNOVATION IS A TEAM SPORT
We partner with you to produce differentiated offerings.

7. 7
HOW SIMPLI.FI MAKES
LOCAL WORK

8. DISPLAY • VIDEO • MOBILE • SOCIAL
The Only Data-Driven Display Platform Built For Local Campaigns

9. THE ONLY DSP BUILT FOR LOCAL
DIFFERENTIATED PRODUCTS
COST EFFECTIVE
TRANSPARENT REPORTING
HIGHLY SUPPORTIVE
SOLUTIONS
PROVIDERS
PRE-PACKAGED PRODUCTS
HIGH PRICE POINTS
NON-TRANSPARENT
HIGHLY SUPPORTIVE
TECHNOLOGY
PLATFORMS
COMPLEX PRODUCTS
COST EFFECTIVE
TRANSPARENT REPORTING
NO SUPPORT

10. 10
TARGETING AT EVERY LEVEL OF USER ENGAGEMENT
INTEREST
ELEMENT-LEVEL
TARGETING
AT EVERY POINT OF
USER ENGAGEMENT
I N TEN T
CATEGORY & SUB-CATEGORY CONTEXTUAL
KEYWORD-LEVEL CONTEXTUAL
SITE RETARGETING
GEO BLOCK DEMOGRAPHIC TARGETING
KEYWORD SEARCH RETARGETING
CRM TARGETING

11. 11
STANDARD DEPLOYMENT ACTIVITIES
Strategy Summit
Discuss initial offering, internal
and external processes, set sales
training schedule
Product Development
Value proposition and collateral
development
On-Site Training
Sales & AdOps training

12. 12
STANDARD DEPLOYMENT ACTIVITIES
Bullseye Sales
Enablement Tool Access
Access provided to Bullseye sales
enablement tool and ongoing support
Multi-site Deployment
Parallel roll-outs in multiple
markets begins
In-Market Support
Ride-alongs with sales reps

13. SIMPLE SOLUTIONS™
We provide a full product suite of white-label solutions to make the selling process easier for your team.
SIMPLY
PREMIUM
SIMPLY
AUDIENCES
SIMPLY
GEO
SIMPLY
INTENT
SIMPLY
REACH

14. SALES ENABLEMENT TOOL
Interactive, online training curriculum led by
Simpli.fi Director of Training
Designed to replicate and supplement
in-field training activities and ride-alongs
Allows for customization of experience for
each client, posting announcements and
polling of local field reps
Allows partners to ensure 24/7, year round
access to valuable industry and product
specific intelligence

15. STOP RESELLING
START INNOVATING