It was amazing to watch my students delivering such amazing presentation. The level of confidence, modulation of voice and clarity of expression was worth watching. I am so happy for my students. Please do take time to appreciate their work. Aparna, Remma and Puri you guys made me feel proud Thank you for being such wonderful students

1. BUSINESS MODEL: 9 BUILDING BLOCKS

4. CUSTOMER SEGMENT

5. Internet Users
Advertisers & Marketers
Developers
Internet Users
Recruiters
Advertisers & Marketers
Developers
Internet Users
Developers
Enterprises

6. VALUE PROPOSITION

7. Internet Users
Advertisers & Marketers
Developers
Manage professional identity
& build professional network
Identify and reach the right talent
Reach the target audience
Access to LinkedIn database via
API s & widgets
Stay connected
News /Events
Targeted marketing
Twitter Apps

8. DISTRIBUTION
CHANNELS

9. Website
Mobile Apps
Facebook Ads
Facebook pages
Developer tools & APIs
LinkedIn website
Mobile Apps
Field sales
Website
Desktop Apps
Mobile Apps
SMS
Twitter API

10. CUSTOMER RELATIONS

11. Same side-network effects
Cross-side network effects
Poll
Analytics
Same side-network effects
Cross-side network effects

12. REVENUE MODEL

13. Free
Ad revenues
Payment revenues
Licensing data streams
Promoted tweets
Promoted trends
Promoted accounts
Analytics
Free offerings &
premium subscriptions
Hiring solutions
Marketing solutions

14. KEY RESOURCES

15. Face book Platform
Technology structure
LinkedIn Platform
Twitter Platform

16. KEY ACTIVITIES

17. aPlatform development
Data center operations management
Platform development
Platform development

18. KEY ASSOCIATES

19. Content partner
(TV shows, movies,
music, news articles)
Equinix (for data center facilities)
Content Providers
Search Vendors
Device Vendors
Media companies
Mobile Operators

20. COST STRUCTURE

21. +
Data center cost
 Marketing & Sales
Research & Development
General & Administrative
Web hosting costs
Marketing & Sales
Product Development
General & Administrative
Employees
Servers

22. TAKE AWAY

23. FACEBOOK

24. TWITTER

25. LinkedIn

26. WE APPRECIATE YOUR TIME & PATIENCE!
THANK YOU
PRESENTED BY:
REEMA BHAWNANI
APARNA TIWARI
PURVI GUPTA