Products Packaging for Effective ROI Campaigns
The true measure of any advertising product(s) is whether or not it drives business to your client’s door. This session will focus on developing and selling the most relevant advertising products to meet the needs of your local business clients. In addition, you’ll hear how these ad products can and should be measured to determine the direction of future advertising campaigns.
Presented by Colleen Brewer, President, Brewer & Co.
The Golden Opportunity Retailers Are Missing Steve Olenski
Brand ambassadors are a retailer's best friend. They are both powerful & influential and it's not too late to use that power and influence to your advantage this holiday season.
Engagement starts at home... using storytelling to connect and inspire your c...CharityComms
Michelle Baillie, senior communications and marketing officer, The Children's Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presented to TASA/TASB Convention October 2, 2009 in Houston.
Presented to TASB Summer Leadership Institute June 13, 2009 in San Antonio and June 20, 2009 in Ft. Worth.
Matt Kupec: Why i Love Fundraising as a CareerMatt Kupec
Matt Kupec is one of the nation's most successful fundraisers. He has spent 30+ years leading the fundraising programs at a number of great organizations including UNC-Chapel Hill, Hofstra University, HelpMeSee, Inc., and Moffitt Cancer Center. In this presentation he provides the reasons he loves fundraising as a career.
The Golden Opportunity Retailers Are Missing Steve Olenski
Brand ambassadors are a retailer's best friend. They are both powerful & influential and it's not too late to use that power and influence to your advantage this holiday season.
Engagement starts at home... using storytelling to connect and inspire your c...CharityComms
Michelle Baillie, senior communications and marketing officer, The Children's Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presented to TASA/TASB Convention October 2, 2009 in Houston.
Presented to TASB Summer Leadership Institute June 13, 2009 in San Antonio and June 20, 2009 in Ft. Worth.
Matt Kupec: Why i Love Fundraising as a CareerMatt Kupec
Matt Kupec is one of the nation's most successful fundraisers. He has spent 30+ years leading the fundraising programs at a number of great organizations including UNC-Chapel Hill, Hofstra University, HelpMeSee, Inc., and Moffitt Cancer Center. In this presentation he provides the reasons he loves fundraising as a career.
Making change happen. Engagement conference, 22 October 2015CharityComms
Jon Quinn, head of campaigns, Shelter
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Keys to Building a Relationship Marketing Strategy by Relationship Marketing leaders- tweetable quotes about the keys to human to human marketing.
We polled the H2H Community (www.h2hclub.com) led by Bryan and Courtney Kramer and asked them to tell us what they felt is the key to growing a Relationship Marketing Strategy in today's business.
The ability to make and maintain relationships is what makes relationship marketing a valuable marketing tool for your business.
We all know that as businesses have begun to use the internet, consumers have become overwhelmed with shopping options. Competition has never been higher. That’s why it’s so important to stand out and become a relationship marketer. Relationship marketing values building relationships over making sales and means engaging audiences and recognizing their humanness.
It’s surprisingly easy to do: all it takes is for you to develop a more personal relationship with customers. Of course, this isn’t new. Customer loyalty has always been valued. But traditional marketing didn’t always make it easy to maintain these relationships. Luckily, thanks to social media, we are able to focus on the things that can build relationships and make them last.
https://nowmarketinggroup.com/relationship-marketing/
www.MagnetMarketers.com
The way we buy has changed dramatically.
Your potential customers approach and experience you before you even do business.
How you interact with that experience affects your bottom line.
Optimising video for social in 2018 | Content strategy conference | 22 Februa...CharityComms
Ed Hardy, creative lead, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
On 20th May, Oystercatchers held their third Oystercatchers Club evening of 2014. The focus of the evening was on 'Brands Building Trust'.
We brought together a top panel of speakers to debate the hot topic of how brands build and rebuild trust.
The panel which Suki Thompson, CEO, Oystercatchers chaired was made up of:
Alistair Macrow, S.V.P. Chief Marketing Officer, McDonald's
Benny Higgins, CEO, Tesco Bank
Steve Parish, Chairman, Crystal Palace Football Club
Johnny Hornby, Founding Partner, CHI & Partners
Here are the take outs from the evening...
Beyond the pen portrait - creating empathy with your audiences. Audience stra...CharityComms
Selina Fox, director, RandallFox
Sam Neill, specialist associate, RandallFox
Susannah Randall, director, RandallFox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
And it Stoned Me - tips and tools to manage social mediaGoodCents
These slides are from the AESP 2017 Spring Conference Session, Social Media: Moving Beyond the Post and Pray Approach. This presentation was delivered by Sandi Johnson, marketing manager for GoodCents®.
Jim Earley and Earleygraphics Design conference brochureJim Earley
Jim Earley at Earleygraphics designed this Conference brochure to promote a San Diego event. All layout, content, logo and branding elements were designed and executed by me. Promotion materials in this brochure include posters, stationary, flyers, website, app design, marketing materials.
SLCC 2011 - Destination Guide and Beyond New SL Promotional Channels Today - ...Siterma The World In 4D
You've got an amazing SL venue or event -- but how can you let more people know about it? Linden Lab's Managing Editor Brett Atwood (SL: Brett Linden), who oversees editorial for the Destination Guide, discusses new and future changes to the Second Life Viewer and Secondlife.com that can help any venue expand its audience.
Making change happen. Engagement conference, 22 October 2015CharityComms
Jon Quinn, head of campaigns, Shelter
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Keys to Building a Relationship Marketing Strategy by Relationship Marketing leaders- tweetable quotes about the keys to human to human marketing.
We polled the H2H Community (www.h2hclub.com) led by Bryan and Courtney Kramer and asked them to tell us what they felt is the key to growing a Relationship Marketing Strategy in today's business.
The ability to make and maintain relationships is what makes relationship marketing a valuable marketing tool for your business.
We all know that as businesses have begun to use the internet, consumers have become overwhelmed with shopping options. Competition has never been higher. That’s why it’s so important to stand out and become a relationship marketer. Relationship marketing values building relationships over making sales and means engaging audiences and recognizing their humanness.
It’s surprisingly easy to do: all it takes is for you to develop a more personal relationship with customers. Of course, this isn’t new. Customer loyalty has always been valued. But traditional marketing didn’t always make it easy to maintain these relationships. Luckily, thanks to social media, we are able to focus on the things that can build relationships and make them last.
https://nowmarketinggroup.com/relationship-marketing/
www.MagnetMarketers.com
The way we buy has changed dramatically.
Your potential customers approach and experience you before you even do business.
How you interact with that experience affects your bottom line.
Optimising video for social in 2018 | Content strategy conference | 22 Februa...CharityComms
Ed Hardy, creative lead, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
On 20th May, Oystercatchers held their third Oystercatchers Club evening of 2014. The focus of the evening was on 'Brands Building Trust'.
We brought together a top panel of speakers to debate the hot topic of how brands build and rebuild trust.
The panel which Suki Thompson, CEO, Oystercatchers chaired was made up of:
Alistair Macrow, S.V.P. Chief Marketing Officer, McDonald's
Benny Higgins, CEO, Tesco Bank
Steve Parish, Chairman, Crystal Palace Football Club
Johnny Hornby, Founding Partner, CHI & Partners
Here are the take outs from the evening...
Beyond the pen portrait - creating empathy with your audiences. Audience stra...CharityComms
Selina Fox, director, RandallFox
Sam Neill, specialist associate, RandallFox
Susannah Randall, director, RandallFox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
And it Stoned Me - tips and tools to manage social mediaGoodCents
These slides are from the AESP 2017 Spring Conference Session, Social Media: Moving Beyond the Post and Pray Approach. This presentation was delivered by Sandi Johnson, marketing manager for GoodCents®.
Jim Earley and Earleygraphics Design conference brochureJim Earley
Jim Earley at Earleygraphics designed this Conference brochure to promote a San Diego event. All layout, content, logo and branding elements were designed and executed by me. Promotion materials in this brochure include posters, stationary, flyers, website, app design, marketing materials.
SLCC 2011 - Destination Guide and Beyond New SL Promotional Channels Today - ...Siterma The World In 4D
You've got an amazing SL venue or event -- but how can you let more people know about it? Linden Lab's Managing Editor Brett Atwood (SL: Brett Linden), who oversees editorial for the Destination Guide, discusses new and future changes to the Second Life Viewer and Secondlife.com that can help any venue expand its audience.
A Unique Small Business Association Concept, Foundations (FSBA) is designed to make small business succeed in achieving their strategic goals and improve their overall success.
Bali Emerging Writers Festival 25 - 27 May 2012Saylow Alrite
Bali Emerging Writers Festival ( BEWF) merupakan sebuah festival yang dirancang untuk menjadi wahana dialog dan saling berbagi pemikiran bagi para penulis, seniman dan kreator muda. Melalui dialog dan saling berbagi pemikiran ini diharapkan para penulis, seniman dan kreator muda ini akan bisa memperkaya dan memperluas sehingga pada nantinya diharapkan dapat muncul generasi baru penulis-penulis besar .
BEWF adalah bagian dari festival sastra internasional Ubud Writers & Readers Festival yang merupakan program tahunan dari Yayasan Mudra Swari Saraswati.
BEWF yang pertama telah sukses dilaksanakan pada tanggal 27-29 Mei 2011 yang mengambil tempat di Serambi Arts Antida Denpasar. Sekitar 20 penulis, seniman dan kreator dari berbagai ranah kreatif, mulai dari puisi, cerpen, novel, penulis lirik lagu, blogger, jurnalis, penulis skenario, editor majalah, pemain teater, sineas, dan penyanyi hip hop, hadir dan berpartisipasi dalam festival ini.
Kegiatan festival berupa diskusi panel, workshop dengan mengangkat tema-tema seputar sastra, penulisan kreatif, menerbitkan buku, majalah , film , blog, menulis lirik lagu, membuat puisi dan cerpen, hingga pementasan teater dan musik.
Festival ini tidak memungut biaya untuk tiket masuk guna memberikan kesempatan seluas-luasnya bagi anak muda untuk berpartisipasi dan mengikuti acara. Jenis acara, topik utama serta para pembicara didesain agar tepat mengena kebutuhan anak-anak muda yang berusia 16-25 tahun dari sekolah menengah umum hingga universitas.
Berbagai pihak memberikan dukungan moril dan materiil terhadap festival ini dengan hadirnya sastrawan senior Indonesia dan Bali, musisi dan para donatur .
Tahun ini BEWF akan diselenggarakan kembali pada akhir pekan tanggal 25-27 Mei 2012 Selain menggadakan kegiatan panel diskusi festival juga akan mengujungi beberapa sekolah dan universitas untuk memberikan beberapa kegiatan workshop.
Festival tahun kedua ini akan menjadi lebih berwarna dengan panel diskusi yang membahas aktivisme sosial, diskusi tentang film, fotografi, media sosial dan topik sastra tentang puisi, novel dan cerpen.
BEWF tahun ini juga menyelenggarakan Hari Komunitas, saat mana berbagai komunitas bisa memperkenalkan misi dan visi komunitasnya kepada para pengunjung, serta Movie Screening, yang menampilkan film-film pendek karya sineas muda Bali. Dan tentunya akan ada tiga malam yang riang gembira oleh pementasan teater and konser musik.
ANTIDA MUSIC, didirikan oleh Anom Darsana semenjak tahun 2004. ANTIDA MUSIC dikenal sebagai produser seni pertunjukan yang paling disorot saat ini di Bali. Hal ini terbentuk atas jalan panjang dedikasi ANTIDA MUSIC terhadap seni di Bali melalui penyelenggaraan konser musik, pertunjukan pertunjukan seni, galla dinner, product launching dan lain-lain.
Memberikan kesan mendalam ke penonton selalu menjadi tujuan akhir ANTIDA MUSIC dengan memberikan perhatian lebih terhadap detail produksi.
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
How Can Facebook Benefit Your Business?Jimena Cortes
In this slide presentation find out how Facebook marketing can benefit your business and the key components to a successful Facebook Marketing Campaign.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Similar to Local Media Association Virtual Ad Conference: Success with your small business partners (20)
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Local Media Association Virtual Ad Conference: Success with your small business partners
1.
2. getting to know you
colleen brewer
president & founder
austin, texas
sales and marketing team
• strategy
• training
• media
3. in the beginning
• first job – small business media sales rep
• simple equaled success
• selling meant educating
• relationships drove revenue
4. many things are the same today
small business owners are:
•busy people
•impatient shoppers
•demanding buyers
•tight with their money
•very loyal
Outfoxing the Small Business Owner
Gene Marks
5. simplify
a recent study by adobe:
less than 30% marketers believe
they are doing a good job
Struggle to determine what
choice to make:
digital social print tv radio
direct mail email
6. Territory: east side
area overview: the east side is one of the fastest
growing areas in the dma. from the
neighborhoods of westwood and central city to
the new retail areas of parkview and seaside.
the average household income is above the
metro area’s and the east side residents spend
leisure time in the newly renovated branchville
mall.
major towns: valley view, oak creek, sunny
park, watertown and nellis.
retail and entertainment areas: park view,
seaside, longtown, cherry mall, bushville center
and hollowside.
2014 Demographics DMA East Side
Total Population 875,490 123,153
Total Households 314,875 59,007
Estimated Median Age 34.4 36.7
College Grad 41% 44%
Average Household Income $65,899 $71,432
Owner Occupied Housing 59% 61%
Married 50% 53%
Never married 35% 31%
HH with children 31% 38%
Hispanic 24% 21%
Retail expenditures $35,621 $38,023
Food away from home $2,471 $3,011
Apparal $3,988 $4,102
Furniture $1,471 $1,508
Home improvement $496 $508
7. who lives on the east side
top prizm segments
• kids and cul-de-sacs
• upper middle class
• married with kids
• 25-44
• college grads
• while collar professionals
• upward bound
• upscale families
• college grads
• 35-54
• dual incomes
• homeowners
• soccer moms and dads
8. how to reach the east side
The combination of these mediums reach your
target audience! For a weekly investment of less
than $1500, your message can be in front of the
right people when and where they are mostly
likely to be.
zip code total households printdaily printSunday TMC local magazine directmail hispanicproduct 30day digital
2000 21,517 6455 6656 17649 2008 21,517 5641
2001 14,224 2418 2511 12900 3421 14,224 1478
2002 10,852 2713 2788 9835 1670 10,852 3632
2003 12,414 2358 2590 11785 2268 12,414 1640
total 59,007 13944 14545 52169 9367 59,007 12391 1,101,641
9. make it easy
80,000 small businesses open every year in this country
Average small business has 6 employees
Average age of small business owner is 49
3 of 10 don’t have a college degree
Top 3 problems: health insurance, taxes, qualified employees
The majority buy some form of online advertising and admit they don’t know if it’s
a smart buy
10. make it easy
Basics we often forget
• examples are easy to understand
• every day language reduces intimidation
• explain terms and buzz words
• know their industry, talk their language
11. know their business
East Side Industry - Peak Months When Consumers Spend
industry jan feb march april may june july aug sept oct nov dec
attorneys
auto centers
bars/nightclubs
garden centers
clothing stores
doctors
florists
funiture stores
grocery stores
jewelry stores
pest control services
pool companies
restaurants
wine/liquor
12. use your resources
information is available at little/no cost
• host consumer polls
• sponsor category leader questionnaires
• create multi-market networks
• partner with market researchers
• use industry organizations
14. learn from each otherpeople who mentor are more productive, better socialized and less stressed.
university of miami professors
with the talent on your team, you can learn from each other
match yourself with someone who knows things you don’t – learn from them,
teach them
15. follow up
“be there whenever and however i need you…that trumps lowest price”
“don’t sell me – teach me. use my language and prove to me that you understand
my business”
“i need you to help me understand what i bought and to help me know what to do
next”
“if you keep teaching me, i’ll keep buying”
“talk to me like i’m someone you want to have a deeper relationship with than
just a sale”
16. everything can be measured
foot traffic
sales in a certain period
facebook likes
product mix
market share
brand awareness
whatever the boss decides today
17. small business success
• talk to your customers
• listen to them
• understand their goals
• simplify the options using data
• make it easy for them to buy with examples
• be courageous and follow up