Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Аудит качества рекламного инвентаря на примере проекта Rambler&Co (Viewability, Invalid Traffic)
Сергей Онищенко, Директор по продажам в России и СНГ, comScore
Илья Царьков, Руководитель группы социологических исследований, Rambler&Co
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Аудит качества рекламного инвентаря на примере проекта Rambler&Co (Viewability, Invalid Traffic)
Сергей Онищенко, Директор по продажам в России и СНГ, comScore
Илья Царьков, Руководитель группы социологических исследований, Rambler&Co
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
With focusing on Innovating Video Advertising by having Engaging Formats, working with Premium Publisher and using Intelligent Analytics (Big Data), Blueseed always optimizes performance measurements to ensure a max ROI for your campaign. Your benefit is our happy and honor.
If you want to know more information, please visit at http://blueseed.tv or follow at fanpage https://www.facebook.com/blueseed.digital/
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Decimating Programmatic Advertising- the new buzz in advertising and marketing world
Learn more at: http://hub.bannerflow.com/h/i/236487553-infographic-programmatic-advertising-facts
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
With focusing on Innovating Video Advertising by having Engaging Formats, working with Premium Publisher and using Intelligent Analytics (Big Data), Blueseed always optimizes performance measurements to ensure a max ROI for your campaign. Your benefit is our happy and honor.
If you want to know more information, please visit at http://blueseed.tv or follow at fanpage https://www.facebook.com/blueseed.digital/
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Decimating Programmatic Advertising- the new buzz in advertising and marketing world
Learn more at: http://hub.bannerflow.com/h/i/236487553-infographic-programmatic-advertising-facts
Buen estudio de Comscore que denota varias cosas interesantes
1. los clicks tiended a bajar ( creo que es por la saturación online por lo que ya no pueden ser el único parametro de medición SLIDE 30
2. La ley de 80/20 aplica a los clicks ( tambien afirma esto Tacoda & Starcom ( http://tinyurl.com/tacoda-starcom )
3. Las campañas solo search o solo display no funcionan como la mezcla de ambas
4. Argumentos de como Search genera ventas SLIDE 42
dgm | Online Retailer Expo Sydney 2012 | Chris GarnerChris Garner
We have all read the news, we all know the facts on how fast the ecommerce industry is growing, and we all know how much Australians' spend online is growing every year. Let’s dig deeper around what are the successful digital strategies being deployed in the online marketing industry to power this phenomenal revolution. We will show you the inside story on which clients are making it look easy. We will show you the levers that can be pulled to influence the flow of the customer journey. These levers can increase conversion and lifetime value, and decrease wastage of your marketing dollars. We will show you practical ways that you can use these proven ideas in your business, to help garner incremental customers cost effectively.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
3. Relationship between Paid and Organic Search
• Loss of traffic during test
• Measurement confounded by
other factors
– Cyclical patterns
– Other marketing actions
(yours and competitors’)
– Economy, weather, etc.
5. Conclusion
• Measurement of keyword level performance for paid and
organic with tagged landing pages
• Requires experimentation
• Result: 15–20% of paid search spending is mis-targeted
8. Affiliate Programs
Paid Organic
• 50% rev increase
January over
November
• Daily average
revenue increase
150% from
November to January
• Conversion rate
increase up 34%
9. Conclusion
• Tagging for affiliate vs. direct traffic required
• Requires experimentation
• Result: 35% higher returns for 33% less cost
14. What Has Changed?
DJIA NASDAQ
• Digital growth at 5–10% level (down from 35%+ growth)
• NO headcount increases
• Squeeze 15% cost improvements out of programs
• 3 month payback periods, max
15. Maturity Model
Centralization
Cross Media Optimization
Channel Optimization
Channel Specific
Process
Fragmentation
16. Cross Media Optimization
Predictive Modeling Scenario Analysis
Ability to conduct ―what if‖ analysis to determine
Ability to develop forecasts of outcomes to marketing events
Cross Media impact of strategic changes
Constraint-based Optimization
Optimization Deployment
Impact analysis on how budget and inventory Integration with execution systems to enable
constraints limit goal attainment optimal strategies
Channel
Search Display Social Radio TV Print
Search Video Community Commercial Network Magazines
Mobile Banners Sites Satellite Cable Trade Pubs
Content Rich Media Blogs Digital Newspapers
Targeted Gadgets
Direct
Portal Modular Applications
Web, Email, Personalized Reports Search, Display, TV, Print, Social Media, etc
Data Integration
Platform
Platform Database
Security, Administration, Business Rules, Workflow Multi-Dimensional, OLAP
17. Getting Started
• Investment in web analytics
• Develop experimentation strategy
• Digital Center of Excellence
• Build success and knowledge — then scale
