Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
Rendezvous, social recommendation technology by Rancard, improves digital conversion rate via targeted, relevant recommendations to your social network. For digital marketing agencies.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
Rendezvous, social recommendation technology by Rancard, improves digital conversion rate via targeted, relevant recommendations to your social network. For digital marketing agencies.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
A paradigm shift is taking place as digital advertising is heading towards programmatic ad serving. Header bidding is one of the many ways through which publishers can obtain the highest revenue for their ad inventory.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Diapositivas presentadas por Moritz Wolf , Director Comercial LATAM Sociomantic en el eRetail Day México 2015 en la plenaria "TREND PITCH ECOMMERCE IV >> LO QUE VIENE EN ECOMMERCE CENTRADO EN RESULTADOS Y
CONVERSIÓN."
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
Let’s have an understanding of what is programmatic advertising, its process and procedures and its benefits. For more information visit http://www.digitalmediasapiens.com/programmatic-advertising/
Elias Gagas, the Managing Director of TailWind, was one of the keynote speakers at "Media Research Day 2014" in Bucharest. On his presentation titled "The Programmatic (R)evolution: causes, effects & a framework to thrive in it", Elias delved into the fascinating world of Programmatic.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
A paradigm shift is taking place as digital advertising is heading towards programmatic ad serving. Header bidding is one of the many ways through which publishers can obtain the highest revenue for their ad inventory.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Diapositivas presentadas por Moritz Wolf , Director Comercial LATAM Sociomantic en el eRetail Day México 2015 en la plenaria "TREND PITCH ECOMMERCE IV >> LO QUE VIENE EN ECOMMERCE CENTRADO EN RESULTADOS Y
CONVERSIÓN."
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
Let’s have an understanding of what is programmatic advertising, its process and procedures and its benefits. For more information visit http://www.digitalmediasapiens.com/programmatic-advertising/
Elias Gagas, the Managing Director of TailWind, was one of the keynote speakers at "Media Research Day 2014" in Bucharest. On his presentation titled "The Programmatic (R)evolution: causes, effects & a framework to thrive in it", Elias delved into the fascinating world of Programmatic.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Online advertising of small and medium businesses in Cee regionEtarget
Research made in Central Europe about behaviour, practices and expectations of SMB sector in online marketing and general advertising. Budgets, Channels etc.
Jak soutěžit na Facebooku a neporušovat pravidlaOndřej Jireš
Toto není vyčerpávající návod, který vám bude stačit k tomu, abyste věděli, jak na Facebooku efektivně soutěžit a neporušovat pravidla Facebooku ani zákony ČR. K tomu si budete muset nastudovat pravidla a zákony. Tato prezentace vám pomůže začít.
Příspěvek se zamýšlí nad možnostmi spolupráce paměťových institucí (knihoven, muzeí, archivů, galerií) a jejich přínosy pro uživatele. Uvádí příklady několika projektů ve Zlínském kraji.
Briefly explain the importance and growth of programmatic advertising in the digital marketing landscape.
For a professional digital marketing agency in India, visit - adzmode.com
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
This PPT conveys What is Programmatic Advertising, what are its Mechanics, its Advantages and Challenges in Programmatic Advertising.
To get more information you can visit us on
https://www.publander.com/
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
The Evolution of OOH through Programmatic Drew Thachuk
Like most industries, out-of-home ad networks are undergoing a major digitization transition,affecting their network operations and sales processes. Global OOH ad spend is on the rise, driven by increased investment by media owners in technology and digital signage. This transition has made the medium more flexible and measurable, making it more easily executable and comparable alongside other digital channels. Most networks have begun steps to enable programmatic sales on their networks
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
In today’s fast-paced digital world, the advertising landscape is constantly evolving, with new technologies and trends shaping the way brands connect with consumers. One of the most significant advancements in recent years is the rise of programmatic advertising, a data-driven approach to buying and selling digital ad inventory in real-time. This article explores the transformative impact of programmatic advertising on the digital advertising landscape and its implications for marketers and advertisers.
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2. Online advertising is an integral part of today’s
media-mix in terms of successful ad campaigns.
Online advertising has huge potential in flexibility of
media budget use, although marketers can face
certain challenges with the planning and ordering of
campaigns, and their consistent implementation and
management. Clients have sufficient experience
after the boom of online advertising, so they put
pressure on the importance of brands achieving
goals and results. The online advertising ecosystem
has many tools and channels to use, especially for
banner advertising.
GDN, Premium publishers, Facebook and many
others are here for us. They are great for results, but
they also lead to too much time being spent
managing channels and too little with optimization
and goal achievement. ETARGET RTB (Real Time
Bidding) brings media agencies and direct
advertisers a tool that simplifies the process and
makes advertising transparent. All campaigns are in
one web interface, precise user targeting, and
campaign launch in a few minutes, and full control of
the budget. ETARGET is a tool for the effective and
well-performing management of banner campaigns
in real time.
2
3. ETARGET RTB gives everyone flexibility. You can run small, effective great ROI-based campaigns, or go for brand
building campaigns that reach millions of impressions. This, thanks to real-time budget management, precise targeting
and huge reach.
ETARGET RTB Offers:
RTB - REAL TIME BIDDING - Banner impression
purchase and pricing based on auction and targeting in real time means the lowest price available at a
given moment.
PROGRAMMATIC BUYING - Automatic banner
advertising purchase based on CPA or CPC goals.
Tool for smart, effective and precise budget usage.
SSP NETWORK PURCHASE - SSP networks allow
you to run and target users from your country on any
international website.
CAMPAIGN MANAGEMENT - Simple and intuitive
campaign management across all ad networks from
a single interface.
3
4. 1
40+
Intuitive interface ETARGET RTB gives you full
control over your campaigns.
Targeting categories, such as geotargeting,
soc-demo, vertical targeting, frequency capping, etc.
3
100 000+
Levels of brand protection to avoid inappropriate
website banner impressions.
Partner websites to run campaigns that reach your
needs.
10+
7 000 000 000+
Ad networks for your banners including GDN,
Rubicon, etc.
impressions give unlimited opportunities for
campaign management.
4
6. ETARGET RTB has a wide portfolio of user targeting, taking into account previous user behavior and activity,
media type, region, context of user’s media entry, and many other factors. Campaign targeting categories:
Users (retargeting)
Networks
Region
Soc-demo (3rd party data)
Media - websites
Brand protection
Empiric targeting based on CPA, CPC
algorithm
26 basic content categories
1896 subcategories
6
7. Price = CPT (Cost per thousand)
Total budget and CPT is fully adjustable via web
interface in real time.
ETARGET RTB gives complete flexibility in pricing
and campaign budgeting. CPT setup (cost per
thousand) means that the budget is fully under the
advertiser’s control.
The interface provides comprehensive information
of achieved final CPT or CPA. Statistics and analysis
can supply an advertiser with complete information
about win impressions based on auction on a daily
basis. An advertiser can therefore immediately react
and adjust campaigns to meet defined goals.
7
8. Why buy banner ads via RTB interface?
•
ETARGET manages impression purchase in ad networks such as GDN only when it is the most effective placement
- based on budget and target setup.
•
ETARGET provides real time comparison of target and price, and places banner in network where goals are most
likely to meet advertiser’s setup.
•
ETARGET purchases banner placements based on CPA and CPC targets across all ad networks.
8
9. • Intuitive interface
• Immediate reach
• CPC, CPA optimization
• All-in-one approach
• Category targeting
• Flexible budgeting
• Simple campaign
management and launch
• Capping
• Precise user targeting
• Brand protection
• Detailed statistics and
analytics
• No administration
• Precise network frequency
capping
9
10. Banner advertising campaigns can be created and run in the ETARGET interface, which has other ETARGET ad
formats. Implementation and campaign setup is intuitive and fast, just eight steps:
1. Create campaign
5. Targeting setup
2. Input the basic data
6. Geo targeting setup
3. Frequency capping setup
7. Brand protection
4. Banner upload
8. Campaign launch
10
11. RTB [REAL TIME BIDDING]
DSP [DEMAND SIDE PLATFORM]
Pricing/auction of banner impressions in real time.
Website sends in milliseconds its impression placement via SSP. Details of impression placement in real
time is paired with the targeting of various advertisers. The advertiser with the best-offered price wins
the impression and the banner is delivered.
This simple user interface allows advertisers to set
up, launch and manage online banner advertising
campaign in a few minutes without administration.
Campaigns are run across numerous ad networks
processed on thousands of websites. A good example of DSP is the ETARGET RTB interface.
PROGRAMMATIC BUYING
SSP [SALES SIDE PLATFORM]
Automatic banner advertising purchase based on
CPA, CPT, or CPC targets.
Technology/tool that allows media /websites to offer
ad space as impressions to advertiser auctions
worldwide. Impressions given to SSP media
platforms are purchased using the DSP interface.
11
12. ETARGET SE
Tower 115, Pribinova 25, Bratislava 811 09, Slovakia
marcel.vass@etarget.eu