28. East of the City
Magazine!
!
Target: !
$120,000 first year @ 25%!
!
Actual: !
$100,000+ @ 20% before 1st edition!
!
Want More?!
Jesse Lindsey, !
jlindsey@lebanonpublishing.com !
615-444-3952 Ext. 12!
30. UGC in Print!
All Reader-Generated Editions!
!
Target: !
Widen our reach in non-paying print
& engage new-to-us SMB contracts!
!
Actual: !
6 contracts @ Sept 1 launch!
!
Want More?!
Andrew Prutsok!
andrewprutsok@norwalkreflector.com!
419.668.2432!
31. Consignment Stores!
!
Target: !
$10-15,000/month @ 30%!
!
Actual: !
Closed both after operating at losses!
!
Want More?!
Really? No one wants to talk about it.!
32. Facebook Likes!
Group-wide contest between
newsrooms, sharing
strategies!
!
Target: !
10% increase in “Likes”!
!
Actual: !
20% bump & 20% increase in referrals!
!
Want More?!
Eric Janssen!
ericjanssen@sanduskynewspapers.com
901-212-3597!
33. Player of the Week!
Using Texting!
!
Target: !
$4,000/season!
!
Actual: !
$2-3,000 avg. Never made money!
!
Want More?!
Patrick O’Brien!
patrickobrien@sanduskynewspapers.com!
Office: #419-609-5846!
34. EZ Business Directory!
Local.com!
!
Target: !
A few hundred $$ & Audience!
!
Actual: !
$2,000 after seven months &
40-60,000 views monthly!
!
Want More?!
Eric Janssen!
ericjanssen@sanduskynewspapers.com
901-212-3597!
35. Par 3 Shoot Out!
Local Online “Game”!
!
Target: !
$6,000/year!
!
Actual: !
$9,500 first two times + 500
registered users!
!
Want More?!
Patrick O’Brien!
patrickobrien@sanduskynewspapers.com!
419-609-5846!
36. Sponsor Blocks!
Sponsorship follows content type
across platforms!
!
Target: !
Find $250,000/yr & new accounts!
!
Actual: !
29 Sponsors & $247,543/yr!
!
Want More?!
Tim Parkison!
timparkison@tandemnetwork.com
419-625-5500!
37. Online Documentary!
Dedicated two visual journalists to
create six 20-minute segments on
Utah public education!
!
Target: !
50,000 unique views!
!
Actual: !
2,895!
!
Want More?!
Ben Zack!
bzack@standard.net!
801.625.4291!
38. Norwalk Viral!
Harvesting “Local” Social !
!
Target: !
Soft goal to “increase” digital
engagement!
!
Actual: !
Daily posts received 1-3,000 views!
!
Want More?!
Andrew Prutsok!
andrewprutsok@norwalkreflector.com!
419.668.2432!
39. News Now!
Web postings evolve to become
the “print” story!
!
Target: !
Double the number of news posts to
core website!
!
Actual: !
58 % increase in posts; 34 % jump in
uniques!
!
Want More?!
Matt Westerhold!
mattwesterhold@sanduskyregister.com!
40. Want more details?!
!
Call the people who work for a living listed on the slides.!
!
Just want to talk?!
!
Doug Phares!
President/COO !
dougphares@sanduskynewspapers.com!
41.
42. J PROBLEM TO BE SOLVED
Rural Broadband to Homes
High Infrastructure Costs
High Costs to Consumers
SCI invested $
43. J WHAT WE LEARNED or AFFIRMED
“Bullets before cannonballs”
Tranche against milestones
Fail Faster
Collateralize, if you can
Memorialize Failures
Find the next problem to solve